Author: momo, ChainCatcher
With the richness and maturity of the on-chain ecosystem in the crypto market, especially after the 2024 Memecoin boom and the rise of new models like Pump.fun, centralized exchanges are also facing a transformation in operational thinking.
The old trading model, which overly emphasizes professional trading and blindly pursues technical functionality enhancement, is beginning to shift towards a new trading model that integrates on-chain and off-chain and places greater emphasis on seamless trading experience.
Previously regarded as the 'Web3 entry point,' CEX has now evolved into a complete crypto ecosystem and super platform. JuCoin represents a successful transition to a 'comprehensive trading ecosystem.'
As a newly rebranded trading platform in 2024, JuCoin aims to bridge the barriers between centralized and decentralized trading through a complete system.
At the off-chain trading end, JuCoin has deeply integrated spot, contract, and tokenized stocks; at the on-chain trading end, JuCoin has launched products such as JuChain (blockchain infrastructure), JuOne (Web3 AI smartphone), JuCard (crypto payment card), JuChat (Web3 super application), and JuGame, creating a comprehensive ecosystem for seamless switching between trading, socializing, gaming, and Web3 applications.
With a complete ecosystem, JuCoin has served over 50 million users in more than 100 countries in just eight months, averaging a daily transaction volume of approximately $5 billion. The platform token JU has achieved over 200 times growth and continues to break new records. In addition, JuCoin has obtained multiple global licenses and compliance approvals and is committed to developing revolutionary functions such as 'asset decentralized custody mechanism.'
How did JuCoin complete its stunning transformation in a short time? How was all this achieved?
The evolution of JuCoin: from trading platform to ecological engine
JuCoin was founded in 2013 and quickly occupied a significant market share as one of Asia's earliest cryptocurrency trading platforms. By 2015, JuCoin became the largest digital asset trading platform in the Chinese market and gradually expanded throughout Asia, focusing on spot and futures trading, amassing tens of millions of users.
In 2024, the platform underwent a comprehensive brand upgrade and restructuring after being acquired. The new CEO, Sammi Li, has 20 years of experience from luxury brands like LVMH and L'Oréal, as well as international institutions like the World Bank Group. She introduced a service-centric operational philosophy, establishing JuCoin's core positioning as 'the world's first service-driven cryptocurrency exchange,' prioritizing user experience over traditional trading models.
In 2025, JuCoin will begin to accelerate the iteration of new products and ecosystem integration.
· JuChat has upgraded from a chat tool to a comprehensive platform that integrates trading, socializing, and governance;
· The JuChain mainnet officially launched on May 1;
· The number of JuOne mobile users has surpassed 100,000;
· JuGame has introduced an innovative reward mechanism to increase sustainability for play-to-earn;
· Launched tokenized US stock trading service in collaboration with xStocks;
· The JuCard cryptocurrency virtual card has been launched globally;
· Launched JuPay and invited users for early testing;
· Launched CeDeFi functions, allowing users to trade on-chain tokens directly from their JuCoin accounts;
· The user protection plan includes the pioneering IEO refund policy and loss protection mechanism.
· ……
The JuCoin team is continuously improving the ecosystem product matrix and refining existing products.
How do core products like JuChain, JuOne, JuChat, etc., create ecological synergy?
The launch of a single product must serve the entire ecosystem to ultimately achieve the synergy of 1+1>2. JuCoin officials stated that this year is a key year for JuCoin's transformation from 'single product development' to 'unified ecosystem operation.'
So, how does JuCoin deeply integrate JuChain, JuChat, JuOne, JuGame, and other products with trading services to form a closed-loop ecosystem, thereby better enhancing users' trading experience?
JuChain: Traffic Hub Chain
JuChain, as the technical core and underlying layer of the JuCoin ecosystem, provides scalable infrastructure blockchain solutions, allowing developers to build applications and issue assets without permission. Its core innovations include edge computing mechanisms and unique model designs: adopting a 1-second block time, ultra-low gas fees, and complete EVM compatibility. Currently, the number of on-chain interactive addresses exceeds 1 million, with daily active users exceeding 200,000.
JuChain not only supports the development of decentralized applications but also deeply integrates with JuCoin's trading platform.
JuChain is positioned as a 'traffic hub chain,' relying on high performance to support and integrate trading traffic from various sources, including CeDeFi on-chain trading, the crypto smartphone JuOne, JuChat, and other entry points.
According to official sources, in September, JuChain will be the first blockchain infrastructure company to go public.
JuOne: Decentralized Mobile Infrastructure
JuOne, as a hardware entry point, resonates with the infrastructure JuChain.
As a crypto smartphone powered by Web3 + AI, JuOne provides a more secure and efficient Web3 experience, seamlessly and deeply integrating with JuChain through its built-in trusted hardware and blockchain network support. Users can directly access JuChain's DeFi protocols, GameFi, and social applications on their phones, enhancing asset security and execution efficiency.
Currently, the number of JuOne mobile users has surpassed 100,000, with a monthly transaction volume of 20 million USD.
JuChat: Creating the Web3 version of WeChat
He who wins the community wins the world. This is a golden rule in both the Web2 and Web3 eras. The core value of a product lies in the connection of 'people.' After grasping this essence, the launch of JuChat truly connects JuCoin's products and users.
JuChat is not just a single social chat software, but a 'Web3 super application' that integrates social, trading, governance, and entertainment functions. It effectively addresses the fragmentation issue of the current Web3 ecosystem, providing a seamless environment for users to manage accounts across multiple platforms, including JuCoin exchange, JuChain, JuGame, and JuOne.
Its core functions also include digital asset red packets, asset trading of NFTs in conversations, on-chain identity verification, etc. As the traffic entry point for the entire JuCoin ecosystem, JuChat aims to be an integrated product of 'social + wallet + payment,' striving to become the 'WeChat of Web3.'
JuGame: Exchange-Based GameFi Platform
JuGame is the first global exchange-based gaming platform launched by JuCoin in 2025, integrating JuCoin exchange, JuChain blockchain, and JuOne hardware to form a closed-loop ecosystem that supports the free flow of assets between gaming and trading.
Unlike the traditional GameFi model of 'mine, withdraw, sell,' JuGame introduced a mechanism of 'rewarding computing power regardless of win or lose' at its launch. Participants are not solely rewarded based on winning or losing, creating a more sustainable gaming participation model.
JuPay: Ecological Payment Infrastructure
JuPay is the payment infrastructure within the JuCoin ecosystem, designed to eliminate the boundary between cryptocurrency and fiat currency, allowing users to easily convert digital assets into local currency just like using Alipay or WeChat Pay. Users can transfer crypto assets to their JuCoin accounts, select currency pairs, and deposit funds into designated payment accounts within minutes.
Platform token JU: Diversified gameplay revitalizes the entire ecosystem
JU, as the core platform token of the JuCoin ecosystem, has transformed from a single trading tool into an ecological 'lifeline' through multifunctional design and deep integration.
JU adopts a Bitcoin-like halving mechanism, with 80% allocated to hash rate miners, emphasizing fair issuance and practical value. Its functions go beyond obtaining trading permissions on CEX, CeDeFi trading, and JuChain's gas fees, but also include JuCoin's pioneering 'social mining mechanism.'
The concept of 'promotion equals mining' means that users can earn JU rewards for free by sharing through X, inviting registrations, or community interactions. No hardware is needed; promotional activities directly convert into computing power, making everyone a potential miner. This innovation has brought a 'positive flywheel' effect, leading to rapid user growth and ecological vitality for JuCoin.
In addition, the price of JU has skyrocketed from its issuance price of $0.1 at the beginning of the year to over $21, achieving a growth of over 200 times. Thanks to the diversified gameplay of JU, it not only drives user participation but also activates various aspects of JuCoin's on-chain and off-chain trading through the value capture mechanism.
JuCoin Labs: A $100 million innovation fund launches the 'massive pump.'
In addition to relying on continuous innovation in internal product iteration and operational models, JuCoin has also launched significant external engines for the entire ecosystem.
At the beginning of this year, JuCoin Labs, as the innovation incubator of the JuCoin ecosystem, launched an innovation fund with a total scale of $100 million, focusing on investing in and supporting high-quality projects based on the JuChain ecosystem, further enriching JuChain's public chain ecosystem, covering multiple tracks such as DeFi, RWA, Meme, and infrastructure.
JuCoin has also established deep strategic cooperation with JuCoin Labs and Lavagoose to jointly build the "JuChain Genesis Ark Plan," providing full incubation services from 0 to 1 for early Web3 projects, including product validation, technical development, team building, and market expansion. Currently, the fund has already supported over 50 AI projects.
How does JuCoin fulfill its promise of being a 'service-driven cryptocurrency exchange'?
Service and security are the trump cards of exchanges.
In addition to strategic and product transformation, JuCoin has also made an overall upgrade in user service and launched a series of original initiatives.
After completing its brand reshaping, JuCoin positioned itself as a 'service-driven cryptocurrency exchange,' dedicated to solving the technical complexity, ecological fragmentation, and user experience pain points of traditional exchanges through user-oriented innovation, ecosystem integration, and practical functions.
How are these commitments specifically fulfilled? What kind of answer sheet has JuCoin provided in terms of user service?
1. Simple interactive experience
· Unified account system: JuCoin, JuChain, JuGame, JuOne, etc., share a consistent cross-platform account, supporting single sign-on and real-time notifications, reducing the need to navigate multiple interfaces.
· Multi-language and localization support: Provides multi-language interfaces and simplifies terminology through AI-driven guided tutorials, reducing the average onboarding time for new users from several hours to under 10 minutes.
2. Comprehensive payment experience
· JuCard Visa card: Issuing one million free Visa cards, supporting JU consumption at global merchants, bridging crypto and fiat payments for a seamless Web2-Web3 consumption experience.
· Tokenized US stock trading service: JuCoin and xStocks launched a comprehensive tokenized US stock sector covering eight well-known American companies, allowing crypto users to trade directly on the exchange. Recently, JuCoin also announced a $500 million joint venture with Nasdaq-listed company Connexa to create the aiRWA exchange, focusing on tokenizing stocks and other RWA.
· CeDeFi Integrated Solutions: Users can access JuChain's DeFi protocols through the JuCoin App without an external wallet.
· JuPay: Users can transfer crypto assets to their JuCoin accounts, select currency pairs, and deposit funds into designated payment accounts within minutes.
3. Original security experience
· Trusted Hardware and On-Chain Security: The JuOne smartphone has a built-in Trusted Execution Environment (TEE) that protects private keys from external attacks, ensuring on-chain transaction security and efficiency in combination with JuChain's edge computing mechanism.
· Contract Guardian: An innovative futures loss compensation mechanism, where if a user's loss exceeds 500 USDT, JU computing power is automatically allocated as mining rewards.
· Transparency and Compliance: Utilizing Merkle Tree reserve proof, regularly disclosing funds security. In terms of compliance, JuCoin has successfully obtained regulatory licenses in key markets such as South Korea, Dubai, and Switzerland.
Additionally, a more significant plan is underway. On the evening of August 17, JuCoin founder Sky revealed during his first public participation live broadcast that JuCoin is advancing an innovation that could disrupt the entire exchange industry — 'real asset decentralized custody mechanism' and plans to officially launch it by the end of September. The core mechanism is that if user assets have no trading operations for 24 hours, the system proactively sends them back to the user-designated wallet, completely eliminating the security risks of centralized exchange assets and setting a new security standard for the entire industry.
4. Complete ecological experience
As mentioned earlier, JuCoin provides a complete ecological experience for users by deeply integrating products like JuChain, JuChat, JuOne, JuGame, and trading services such as the 'social mining mechanism' to form a closed-loop ecosystem.
Conclusion
There is no doubt that JuCoin is redefining the role of exchanges.
From technological innovation to compliance layout, JuCoin is completing its transformation from a regular cryptocurrency exchange to a Web3 financial ecosystem through a complete ecological product matrix, breaking down traditional barriers between centralized and decentralized finance, achieving seamless transitions between trading, socializing, gaming, and Web3 applications.
The driving force behind ecological development is 'service-driven.' As the founder Sky stated, JuCoin belongs to every user; the team merely created it. The success of JuCoin ultimately needs to be reflected in every user's realization of value.