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Kevin O’Leary, renowned investor and star of the television show Shark Tank, is expanding Beanstox, the company he co-founded, with new features that allow customers to invest in Bitcoin and gold through exchange-traded funds (ETFs).
All transactions and assets are managed within Beanstox accounts. This structure provides clarity and convenience, especially for customers unfamiliar with storing cryptocurrency.
CEO Beanstox, Connor O’Brien, has announced the launch of a new ETF system. According to the press release, this system provides investors with a simple way to hold alternative assets. Customers can start investing with as little as 20 dollars.
“Bitcoin and gold may react differently compared to traditional investments in response to market conditions such as inflation. This difference could aid in diversifying the investment portfolio. We are facilitating this for customers to do easily without needing to become experts.”
Kevin O’Leary, co-founder and chairman of Beanstox, has also shared insights on this expansion. He is known by the nickname 'Mr. Wonderful' on Shark Tank, the television show where entrepreneurs pitch their business ideas to angel investors. O’Leary stated: 'By investing in Bitcoin and gold through the ETF in the Beanstox account, investors can benefit from portfolio diversification.'
The company also notes that Premium subscribers can now choose iShares Bitcoin Trust (IBIT) and iShares Gold Trust (IAU), and importantly, they will not incur any trading fees or additional costs.
O’Leary predicts Bitcoin will reach $250,000 by 2025
In recent years, O’Leary has had a significant shift in his perspective on Bitcoin. Although he previously called it 'garbage', he now believes that crypto-related assets, including coins, tokens, and platform shares, make up nearly 20% of his portfolio.
In June 2025, while speaking at the Consensus conference in Toronto, O’Leary called for the need for swift regulation and warned that the industry had 'encountered barriers to managed assets.'
He argues that only decisive action from Congress—such as passing the GENIUS Act—could unlock what he describes as opportunities worth trillions of dollars.
He also predicts that Bitcoin could reach $250,000 by 2025, emphasizing his optimistic outlook despite earlier skepticism.
The transformation of business in the context of changing regulations
This event comes amid increasing institutional interest in digital assets under clearer regulatory conditions. Legal frameworks in the U.S. and Europe have shown support for regulated access to the cryptocurrency market, paving the way for mainstream adoption.
Beanstox, registered with the Securities and Exchange Commission, provides advisory services along with brokerage services from DriveWealth LLC, a registered broker and member of FINRA/SIPC.
Beanstox is a Boston-based fintech platform that simplifies investing for retail customers through ETFs and automated portfolios. The company positions itself as an accessible starting point for diverse investments with transparent costs and user-friendly tools.