The value of Solayer lies not only in the creator tools but in redefining the paradigm of 'content as an asset'.
In Web2, creators rely on platforms for monetization, and their works are essentially 'subsidiaries of traffic'. Solayer completely reverses this logic: works, tickets, and rights can all exist independently as on-chain assets. This means that content itself now has inherent financial attributes for the first time.
More importantly, Solayer is not just a simple platform, but a chain. This underlying positioning allows it to customize gas, storage, and incentive mechanisms according to the needs of creators. This differentiation gives it a 'chain-level moat'.
From a trend perspective, the creator economy is moving towards de-platformization. The commissions and algorithmic distribution of Web2 platforms have already dissatisfied many creators. Solayer's model offers a new narrative: creators directly control distribution and earnings, while fans become co-participants by holding assets.
The investment logic is based on the enormous market size of the creator economy. YouTube and Douyin have already validated the market potential, but value capture is heavily skewed towards platforms. If Solayer can allocate this portion of value to the creators themselves, its imaginative space will far exceed that of a mere tool.
