TL;DR (quick facts)
Campaign: Binance Square / CreatorPad KAVA campaign — share $100,000 KAVA by completing tasks and creating project content.
Activity period (official announcement): Aug 21, 2025 09:00 (UTC) → Sep 21, 2025 09:00 (UTC).
Reward split: Top 100 creators on the project leaderboard share $50,000 proportionally by mindshare, remaining eligible participants who completed all required tasks equally share the other $50,000. Reward formula for a top-100 user shown below.
Official reward math (exact)
For top 100 creators on the Kava project leaderboard:
Reward per user = (Mindshare% / total mindshare of top 100 creators) 100% $50,000
Example: if your mindshare = 3% and the total mindshare sum of the top 100 = 100% (i.e., mindshare values sum to 100%), then your share = 3% * $50,000 = $1,500. (Binance expresses this as Mindshare% / total_mindshare_of_top100 × $50,000.)
The other $50,000 is equally split among all remaining participants who completed the full set of qualifying tasks (i.e., those who are eligible but not in the top 100).
What counts as the “Mindshare” / Leaderboard score?
CreatorPad’s Mindshare is a composite score that measures:
Content quality & originality (creativity, relevance to project),
Engagement (likes, replies, reposts/retweets, meaningful interactions),
Influence & reach (account influence and content resonance), and
other campaign-specific signals defined per campaign. CreatorPad emphasizes quality over quantity — original, valuable posts earn more mindshare than low-effort reposts.
CreatorPad / Binance pages explain the leaderboard is updated in real time and campaigns may specify additional entry rules. Details of the scoring algorithm are proprietary, but the public docs list the scoring dimensions and examples.
Tasks required (official campaign structure)
The official Binance announcement for the KAVA campaign lists three core tasks in the main announcement (Task 1, Task 2, Task 3). Many CreatorPad campaigns share the same structure — content + social follow + small trading/interaction task. For this KAVA campaign the announcement specifies:
Task 1 — Create content
Post original content on Binance Square (and sometimes X) about Kava. Minimum length and required hashtags/mentions are usually enforced (e.g., “minimum 100 characters”, include #KavaBNBChainSummer and $KAVA , tag @kava ). Content must be relevant and original to be eligible.
Task 2 — Follow the project
Follow the project’s official account on Binance Square (and typically X) via the activity landing page. This confirms an account connection/link.
Task 3 — Trade / interaction
Complete a small trading/convert/futures activity involving KAVA (e.g., trade at least $10 in a single transaction — campaign-specific thresholds vary). This proves on-chain / exchange engagement.
Note: Some campaigns include extra tasks (e.g., Task 4, Task 5...). The official KAVA announcement listed tasks 1–3 as the qualifiers for the reward pool; other similar campaigns have Task 4 listed as “does not contribute to rank” or as a non-ranking eligibility step. Always check the campaign landing page for the exact wording for this KAVA campaign because minor task lists sometimes vary by campaign edition or region.
Eligibility & KYC / region rules
KYC (account verification) is required to receive rewards. Illegally bulk-registered accounts, sub-accounts, or suspicious activity will be disqualified.
There may be country/region caps on maximum rewards or eligibility — check the campaign terms for country-specific notes.
Each X account can only be linked to one Binance Square account for the campaign.
Timeline for reward distribution & voucher redemption
Winners are notified via a push notification in Creator Center > Square Assistant. Voucher rewards are distributed within the time period stated in the campaign (common windows: within 21 working days after activity ends, but some campaigns use 14 or 21 working days). For KAVA the announcement specifies distribution timing / voucher validity — check the landing page for the final exact window in your region.
Token vouchers often have a short validity (e.g., 7 days to redeem), so redeem promptly once you receive a voucher. The voucher will show under Profile > Rewards Hub.
Step-by-step checklist to qualify (practical)
KYC your Binance account (if not already done).
Go to the CreatorPad/Activity landing page for the KAVA campaign (open via Binance Square > CreatorPad > Kava campaign). This is the authoritative page.
Task 1 — Create original post(s):
Write a post ≥100 characters about Kava (follow the campaign’s exact wording).
Include required hashtag(s) and mention(s) (e.g., #KavaBNBChainSummer , $KAVA , @kava and publish on Binance Square (and X if required).
Keep campaign posts published for the minimum retention period (commonly 60 days) — deleting early disqualifies you.
Task 2 — Follow project account on Binance Square and link your X account via the activity landing page.
Task 3 — Complete trade/convert:
Execute the trade/convert/futures transaction (campaign threshold e.g., $10). Keep screenshots/tx details if you want local track, but the platform should verify automatically.
Confirm your posts and actions show as completed on the campaign page. Monitor the Mindshare leaderboard to see your rank.
After the campaign ends, watch Creator Center / Rewards Hub for notifications and voucher distribution. Redeem voucher within validity period.
Practical tips to increase your mindshare score (what the system rewards)
CreatorPad emphasizes quality + engagement not quantity. Based on CreatorPad docs and how the Mindshare algorithm is described:
Make original, thoughtful content — explain Kava’s tech, use cases, recent updates, or a helpful mini-tutorial. Creativity = higher creativity score.
Encourage meaningful engagement — ask a question, invite comments, or start a short poll; replies and discussion signal real engagement.
Use good formatting & multimedia — images, charts or short video clips that explain Kava succinctly tend to perform better (but always ensure images are original or properly licensed).
Post early and consistently during the campaign — early creators who post high-quality content can climb the leaderboard; the leaderboard updates in near real time.
Avoid spammy tactics — low-quality mass reposting, bought engagement, or AI-generated noise will be down-scored or trigger disqualification. CreatorPad stresses originality.
Common pitfalls & rules you must follow
Do not delete campaign posts within required retention period (e.g., 60 days). Deleting may disqualify you.
One X account per Binance Square account — don’t link multiple or duplicate accounts.
No bulk/sub-account abuse — suspicious registration patterns get disqualified.
Read the T&Cs for country caps, exclusions, and any token-specific rules (some stablecoin/trading pairs may be excluded for EEA users, etc.).
Example payoff scenarios (illustrative)
If you end up in the top 100 and your mindshare is 1% of the top-100 total, your share = 1% × $50,000 = $500 (in KAVA).
If you are not in the top 100 but completed all tasks and there are 5,000 eligible remaining participants, each would get $50,000 / 5,000 = $10. (This demonstrates why climbing the leaderboard is far more lucrative.)
How creators and media are covering this (context & commentary)
CreatorPad and Binance Square’s launch and campaign model have been widely covered in crypto media and social posts — they describe CreatorPad as a structured way to pay creators for high-quality crypto content and track influence via the Mindshare leaderboard. Coverage highlights the shift to quality-weighted reward systems rather than blunt volume metrics. Examples: Binance announcement, CreatorPad docs, and analytics writeups.
FAQ (short)
Q: When exactly will winners be paid?
A: Winners are notified via Creator Center; distribution windows vary (e.g., vouchers within 14–21 working days after activity end). Redeem voucher quickly (voucher validity often short).
Q: Does posting on X count?
A: Campaign instructions vary — the KAVA announcement emphasized Binance Square posts and following via the activity landing page; some campaigns include X as well. Always follow the campaign landing page instructions.
Q: Can I use AI to draft the post?
A: CreatorPad favors original creative content; policy language discourages low-effort AI-generated content as a substitute for original work. If you use AI, heavily edit and add original perspective.
Final checklist (copy/paste before you publish)
[ ] KYC / verified Binance account.
[ ] Visit KAVA campaign landing page on CreatorPad and read T&Cs.
[ ] Publish ≥100-character original Binance Square post about KAVA including required hashtags/mentions.
[ ] Follow @kava via the activity page and link X if required.
[ ] Execute trading/convert task (campaign threshold e.g., ≥$10).
[ ] Keep posts published for required retention period (commonly 60 days).
[ ] Monitor Mindshare leaderboard and Creator Center for notifications.
Sources (key official / coverage links used)
Binance support announcement for the KAVA CreatorPad campaign (official campaign details, dates, tasks, reward splitting, T&Cs).
CreatorPad overview / “Everything You Need to Know” and FAQ pages (Mindshare explanation, leaderboard mechanics, scoring dimensions).
Press / coverage & social posts summarizing the CreatorPad launch and campaign model.
If you want, I can now:
Draft 3 ready-to-post example Binance Square posts about KAVA (one short, one technical, one community/pulse post) that meet the campaign formatting rules; or
Create a step-by-step screenshot checklist you can follow while completing tasks; or
Simulate a sample mindshare calculation for a mock top-100 leaderboard so you can see how much you might earn at different ranks.
