The decentralized platform dYdX announced its new roadmap for 2025 at a time when it is suffering from a noticeable decline in revenue. Through these plans, the platform aims to enhance its competitive position by integrating new social and technical features with a focus on user experience and improving efficiency.
One of the most notable steps revealed by dYdX is the integration of trading via Telegram next September. This came after its acquisition of the Pocket Protector app in July, which is a social trading app that saw rapid growth during its first year, gathering over fifty thousand users and recording a large trading volume. This acquisition allowed the founders of the app to join the dYdX team, with Eddie Zhang taking the position of president to lead the new direction towards social trading.
dYdX faces significant financial challenges, as its revenue in the second quarter of 2025 dropped to 3.2 million dollars after being over twenty million dollars in the same period of 2024. Additionally, the total value locked on the platform fell to about 312 million dollars compared to over a billion dollars a few years ago, which prompted management to lay off a portion of employees in 2024 as part of a plan to redraw the strategy.
The new roadmap focuses on several elements, the most important of which is the partner fee sharing program that allows contributors to trading volume and liquidity to receive up to fifty percent of the protocol fees. The plan also includes the addition of new order types such as range orders and time-weighted orders, which aim to provide broader options for traders and reduce response time, in addition to the dedicated proposer feature that speeds up transaction processing by designating specific validators.
On the other hand, the plan focuses on improving user experience through the introduction of social login and direct exchange integration between USDC and DYDX via Osmosis, as well as flexible fee tiers that allow traders to reduce costs.
All of this comes at a time when the decentralized finance sector is experiencing rapid growth, with the total value locked across various networks rising to over 158 billion dollars in 2025 compared to about 116 billion at the beginning of the year. The Ethereum network still holds the largest share of this sector, accounting for nearly sixty percent.
With this strategy, dYdX is trying to regain its market position and compete with other emerging platforms by combining technical efficiency with a modern social experience that attracts new traders and provides current users with stronger incentives to remain within the platform's ecosystem.
