Notcoin’s wild ride from tap-to-earn phenomenon to a full-fledged GameFi platform
Notcoin started simple—launching on January 1, 2024, as a Telegram tap-to-earn mini game. In its first week, it drew 4.1 million players, and by mid-2024 amassed 35 million users, onboarding roughly 3% of Telegram’s base without a single ad campaign.
The mechanics? Ultra-simple. Tap a cartoon coin, earn in-game Notcoins, level up with boosts (like multitap, auto-tap, and energy refill), squad up for leaderboards, and refer friends to accelerate growth. Entire gameplay felt like Web3 therapy—no wallets, no gas, just engagement.
BUT—the hype paused. TON’s active user base dove from 2.4 million addresses in Oct 2024 down to 130,000 in early 2025, and Notcoin’s buzz faded along with Telegram membership dropping by 2 million.
Now comes the pivot: Not Games—Notcoin’s new platform featuring persistent profiles, shared inventories, in-game NFTs, and a unified economy across multiple titles. Their inaugural game, VOID, is live, and five more are in the pipeline. NEWS
Bottom line: Notcoin proved viral GameFi on Telegram is possible. Now, it's striving to evolve from meme tapping to “Netflix of casual Web3 games.” The question: can it keep players coming back once the novelty fades?