Notcoin began as a simple Telegram-based “tap-to-earn” mini game, where players mined virtual coins purely by clicking an icon. However, this modest concept soon escalated into a phenomenon. Today, Notcoin (NOT) is not only a playable item but also a tangible token live on the TON blockchain and promoted via Binance's Launchpool initiative.

The Tap-to-Earn Revolution

Launched on January 1, 2024, Notcoin employed a frictionless gameplay model that led to explosive user uptake. In mere days, the game attracted over 30–35 million players, with daily active users averaging around 5–6 million—making it one of the most engaged Telegram channels ever .

This virality was driven by zero cost, intuitive gameplay, and integration with Telegram's robust infrastructure—a gateway that allowed non-crypto users to engage seamlessly with blockchain mechanics .

Token Transformation: From Game Tokens to NOT

Once the mining phase concluded (around April 2024), virtual Notcoins earned in the game were converted into on-chain NOT tokens. Distribution was immediate—all ~102.7 billion NOT tokens were released at once, diverging from traditional vesting schedules. Allocation included miners (≈78%), ecosystem development, community incentives, Binance Launchpool allocation (3%), and a development fund .

Binance hosted Notcoin as its 54th Launchpool project, inviting users to stake BNB and FDUSD between May 13–15, 2024. Rewards were distributed with an 85% weight to BNB stakers and 15% to FDUSD participants .

Beyond Clicking: NFTs, Exploration, and Web3 Expansion

Notcoin soon evolved beyond its original tap model:

NFT Vouchers: In early March, elite players could convert large amounts of in-game coins into NFT vouchers (10M or 100M game coins), tradable on the TON-based Getgems marketplace—offering early liquidity before token launch .

Notcoin Explore: A platform to discover emerging Web3 projects, rewarding users in NOT tokens. It has already engaged millions across 200+ projects .#Notcoin

Lost Dogs Collaboration: Notcoin is partnering with the Lost Dogs NFT collection and Getgems to create a narrative-driven Web3 game where these NFTs serve as dynamic characters evolving with user interactions .

Community & Market Dynamics

Notcoin’s communal power is extraordinary:

Backed by Open Builders and TON Foundation, with leaders like Reza Jafery and Andrew Hayward at the helm .@The Notcoin Official $NOT #Notcoin