The Web3 industry has long been trapped in the paradox of 'traffic scale ≠ ecological value': Most projects attract massive users through airdrops and new user rewards, but the average 'value density' of user participation is extremely low—spending 10 minutes to complete a sharing task only yields a few cents in rewards, or the participation brings no substantial contribution to the ecosystem, ultimately leading to users 'participating once and then leaving'. This 'low value density' dilemma essentially stems from the failure of Web3 projects to solve the 'matching problem between user input and value return'. The collaboration between Notcoin ($NOT) and the TON ecosystem precisely focuses on 'enhancing user value density', through 'precise quantification of behavior value, dynamic matching of reward input, and expanding the circulation scenario of value', allowing users to obtain 'high perception, high matching, and high circulation' value with every participation, providing a new path for Web3 to break through the 'difficulty of retaining traffic'.
1. The core dilemma of low user value density in Web3
'User value density' refers to the comprehensive level of 'personal rewards' and 'ecological value' generated by user participation behavior within a unit of time. The current value density dilemma facing Web3 projects mainly manifests in three dimensions:
1. Ambiguous behavior value: Disconnect between participation and contribution
Most Web3 projects' design of 'reward behavior' focuses solely on 'completion rate' rather than 'ecological contribution'. For example, users can receive rewards for sharing project posters or registering accounts, but whether these actions lead to new user retention or effectively convey ecological information is not evaluated by the project team—resulting in users 'mechanically boosting numbers'; completing 5 shares in 10 minutes just to earn rewards, without creating any substantial value for the ecosystem (such as adding active users or enhancing community awareness). This 'behavior without value, rewards without basis' model makes users feel that 'participation is a waste of time', naturally leading to low value density.
2. Imbalance in reward input: Mismatch between time cost and returns
The core perception of 'value density' for ordinary users is the ratio of 'time investment' to 'reward return'. Currently, the reward design of most Web3 projects deviates severely from this ratio: users need to spend 30 minutes learning wallet operations and completing staking tasks, only to receive a few dollars in rewards; or they must lock their assets for a long time (investment cost), but only receive meager annual returns. According to the 2024 Web3 User Behavior Report, over 70% of non-crypto-native users abandon participation, the core reason being that they 'feel that the input is high and the return is low', and it's not worth it.
3. Limited value circulation: Single path for monetizing rewards
Even if some projects can provide relatively reasonable rewards, their 'value circulation scenarios' are extremely limited—tokens obtained by users can only be traded on a few exchanges and face issues of 'high trading thresholds and poor liquidity'; or they cannot be used in daily life scenarios, leading to 'rewards being visible but not usable'. This 'lack of liquidity' prevents users' 'paper earnings' from being converted into 'actual value', further reducing the perception of value density in participation.
2. The value density enhancement design of $NOT: Making every participation 'worth it'
$NOT's core innovation lies in reconstructing the reward logic around 'user value density', through 'precise quantification, dynamic matching, and scenario expansion', allowing for a high degree of unity among 'user time investment', 'personal rewards', and 'ecological value':
1. Precise quantification of behavior value: From 'boosting numbers' to 'effective contribution'
$NOT abandons the extensive model of 'completion of operations equals rewards', establishing a behavior value evaluation system based on 'ecological contribution' to ensure that user participation is 'valuable and based on evidence':
• Basic contribution dimension: Content posted by users in the Telegram group (such as experiences using TON projects, $NOT exchange tips) must meet the conditions of 'non-replicated and containing practical information' (such as including specific operational steps and avoidance tips) to be recognized as 'effective behavior';
• Deep contribution dimension: The system tracks the subsequent ecological impact of behaviors—such as when content shared by users is collected by more than 5 people, or when new users complete their first $NOT exchange within 3 days after receiving help, indicating that the behavior has 'retention or dissemination value' for the ecosystem, and will additionally enhance the value weight of that behavior (such as increasing the reward ratio by 20%-50%);
• Anti-cheating calibration: Relying on TON's 'on-chain behavior trajectory analysis' technology to identify and exclude ineffective behaviors such as 'robotic message copying' and 'meaningless spamming', ensuring that value is only allocated to 'real and effective contributions' and avoiding dilution of the value density of quality users.
This 'precise quantification' allows users to clearly understand 'what types of participation can yield higher value', shifting from 'passively boosting numbers' to 'actively creating effective contributions', while also filtering out 'high-value users' for the TON ecosystem.
2. Dynamic matching of reward input: The more time invested and the greater the contribution, the higher the rewards.
$NOT breaks the model of 'fixed proportion rewards', dynamically linking rewards to the user's 'time investment' and 'contribution depth', solving the problem of 'imbalance between input and return':
• Time investment matching: The time cost of user participation varies, and so does the reward ratio—spending 5 minutes writing an original strategy for a TON project (high time investment) yields rewards that are 3-5 times higher than spending 10 seconds forwarding a message (low time investment);
• Contribution depth matching: The user's long-term contributions will accumulate 'ecological credit points'—after participating in effective behaviors for 30 consecutive days and helping 20 new users, the credit points will increase, and each behavior's reward proportion will increase by 10%-30%, allowing priority participation in high-reward activities within the TON ecosystem (such as NFT priority mint);
• Basic income guarantee: The 22% ecological incentive pool 'basic pool' of NOT provides users with a guaranteed income—even for effective behaviors with low time investment (such as answering a new user's simple question in 10 seconds), they can still earn no less than 0.2 NOT, ensuring that 'even minimal participation has value'.
This 'dynamic matching' ensures that 'every minute of user investment corresponds to a return', avoiding the frustration of 'spending time but not earning money', significantly enhancing the perception of value density.
3. Expanding value circulation scenarios: From 'single currency exchange' to 'full ecological usage'
$NOT significantly expands the circulation scenarios for rewards by integrating into the value network of the TON ecosystem, allowing users to 'earn and spend', enhancing the 'actual value density' of rewards:
• On-chain circulation: The $NOT redeemed by users can be directly invested into TON ecosystem's DeFi projects (such as liquidity mining, stablecoin management) to obtain additional annual returns of 5%-15%, achieving 'value appreciation of rewards';
• Offline consumption: In the 38 countries and regions covered by the TON ecosystem (such as Thailand, Ghana, Chile), $NOT can be directly used for offline consumption—buying food, paying mobile bills, shopping in supermarkets, turning 'on-chain rewards' into 'daily life value';
• Ecological rights exchange: $NOT can be used to exchange exclusive rights within the TON ecosystem—such as props for GameFi projects, whitelist qualifications for NFT projects, and community exclusive services from project parties, allowing for more diverse 'non-transactional value' for rewards.
This 'scenario expansion' ensures that users' rewards are no longer 'just numbers to look at', but are multi-dimensional values that are 'appreciable, consumable, and exchangeable for rights', further reinforcing the perception that 'participation is worthwhile'.
3. The underlying support of the TON ecosystem: 'Infrastructure guarantee for value density'
$NOT's value density design is inseparable from the underlying support of the TON ecosystem in technology and ecological layout—the two form a 'design-support-implementation' closed loop:
1. Technical support: Achieving 'precise quantification' and 'efficient circulation'
The characteristics of the TON blockchain provide the technical foundation for the value density design of $NOT:
• Real-time data tracking: TON's 'cross-contract data interaction' capability can capture the subsequent ecological impact of user behaviors in real time (such as content collection volume, new user retention rate), providing data support for the value assessment of the 'deep contribution dimension', ensuring precise quantification;
• High performance and low gas fees: TON's 1000+ TPS processing speed ensures that $NOT users' exchanges, transfers, and consumption are settled in 'seconds', avoiding diminished user experience due to congestion; nearly zero gas fees mean that users do not have to worry about 'circulation costs eroding rewards', safeguarding value density from dilution;
• Light wallet integration: The deep binding of the TON light wallet with Telegram allows users to complete $NOT exchanges, transfers, and consumption without downloading additional tools, significantly reducing 'circulation operation costs' and enhancing the convenience of value usage.
2. Ecological collaboration: Providing 'multiple scenario value outlets'
The 'project collaboration network' of the TON ecosystem is the core guarantee for the circulation scenarios of $NOT rewards:
• DeFi ecological support: More than 300 DeFi projects (such as TonSwap, StonFi) within the TON ecosystem have integrated $NOT's reward system, providing users with paths for 'value appreciation of rewards';
• Offline scenario expansion: Through partnerships with local payment service providers in Southeast Asia, Africa, and other regions, TON has incorporated $NOT into the offline consumption system, currently covering over 100,000 offline merchants, making 'daily consumption' an important scenario for the circulation of rewards;
• NFT and GameFi linkage: Popular NFT projects in the TON ecosystem (such as TON Punks) and GameFi projects (such as The Open League) use $NOT as 'medium for rights exchange', providing users with outlets for 'non-transactional value', enriching value dimensions.
This 'full ecological collaboration' ensures that the value density of NOT is no longer limited to 'NOT itself', but extends to the entire TON ecosystem, forming the effect of 'participating in $NOT = entering the TON value network'.
4. Industry Insights: The key to the popularization of Web3 is to 'enhance user value density'
$NOT and the TON ecosystem's practices provide a key insight for the Web3 industry: The popularization of Web3 is not achieved by 'attracting traffic through subsidies', but by 'retaining users through high value density'. Whether users are willing to participate long-term fundamentally depends on 'whether each participation is worthwhile'—that is, whether 'time investment' can yield 'matching personal rewards', and whether 'individual behavior' can create 'corresponding ecological value'.
In the past, many Web3 projects pursued 'traffic scale' but ignored 'value density', leading to 'traffic coming and going'; whereas $NOT proves that when projects can make users' 'participation valuable, rewards based on evidence, and rewards usable', users will naturally shift from 'short-term profit-seeking' to 'long-term co-construction'. This 'value density-oriented' model may become the core competitiveness of future Web3 projects:
• In behavior design, shifting from 'extensive number boosting' to 'precise contribution', making user participation meaningful;
• In terms of reward logic, shifting from 'fixed rewards' to 'dynamic matching', ensuring user returns are based on evidence;
• In terms of circulation scenarios, shifting from 'single transaction' to 'full ecological usage' allows users to utilize their rewards.
Conclusion
The value of NOT lies not in how many users it brings to the TON ecosystem, but in redefining the 'value standard of Web3 user participation'—each participation by users should be 'valuable, rewarding, and contextual'. In the collaboration between NOT and the TON ecosystem, we see another possibility for the popularization of Web3: when the industry no longer insists on 'educating users', but instead focuses on 'making every user participation worthwhile', when technology and ecosystem are built around 'enhancing user value density', Web3 can truly move out of niche circles and become an ecosystem that the public is willing to participate in long-term.
This logic centered on 'user value density' may be the key for Web3 to break through its bottleneck and reach the masses.
