When people talk about Web3 adoption, they usually think of complex DeFi apps or NFT marketplaces. But sometimes, the simplest ideas go the farthest. That’s exactly what happened with Notcoin, a tap-to-earn game built inside Telegram.
The Idea
Notcoin launched in late 2023, created by Open Builders with support from the TON Foundation. The mission was simple: make crypto easy for everyone. Instead of asking people to download apps or manage wallets, Notcoin worked directly inside Telegram — an app used by almost a billion people.
Gameplay: Tap to Earn
🔹 Open the Telegram mini-app
🔹 Tap the golden coin to mine Notcoins
🔹 Build your balance with every tap
No seed phrases, no tutorials — just fun and easy. This design made crypto accessible to anyone, from teens to adults.
Explosive Growth
Notcoin went viral quickly:
🔹4M players in the first week
🔹 17M by January 2024
🔹 40M+ by mid-2024
It became the biggest Web3 onboarding project ever.
Token Launch
At first, Notcoins were just game points. Later, they were converted into $NOT tokens on the TON blockchain. The launch was fair:
🔹102.7B total supply
🔹 78% to the community
🔹 No VC allocations or insider pre-mines
Millions of casual players became token holders overnight.
Why TON + Telegram Worked
🔹 TON blockchain → fast and scalable
🔹 Telegram Mini Apps → no downloads needed
🔹 TON Wallet → instant token claims and trading
This setup made adoption seamless.
What’s Next
Notcoin isn’t stopping at tapping. Future plans include:
🔹A platform to discover new Web3 apps inside Telegram
🔹 Expansion into Web3 gaming (GameFi)
🔹 Utility for $NOT in governance, staking, and access to projects
👉 From a “tap-to-earn game” to a gateway into Web3, Notcoin shows how simple ideas can create massive impact.
