In the face of the long-standing reality of the Web3 industry being 'high technical barriers, virtual value anchoring, and difficult user retention', Notcoin relies on the technical characteristics of the TON public chain and the traffic advantages of Telegram, focusing on 'behavioral value scenarioization, ecological experience lightweight' to build a conversion system from user behavior to actual value, becoming a representative project for Web2 users migrating to Web3. Unlike traditional Web3 projects that rely on 'token speculation-driven' models, Notcoin deeply binds behavioral value with daily scenarios, achieving perceivable and circulating behavioral assets while lowering participation barriers. Its practices provide a reference paradigm that combines professionalism and operability for the mass landing of Web3.
1. Technical Foundation: The synergy and empowerment of the TON public chain and Telegram
Notcoin's lightweight experience and efficient operation rely on the dual support of underlying technology and traffic entry, which is also the core foundation that distinguishes it from similar projects. From a technical perspective, the characteristics of the TON public chain provide key guarantees for behavior assetization: first, the TON public chain has high throughput and low latency, with a transaction confirmation time of only 0.5 seconds and transaction fees as low as $0.0001, meeting users' high-frequency, small-amount daily behavior needs (such as click mining and offline payments) and avoiding user experience lag caused by technical bottlenecks; second, the smart contract system of the TON public chain supports on-chain confirmation of complex behavioral logic, enabling full-process on-chain recording of 'behavior occurrence - certificate generation - value circulation', ensuring the transparency and immutability of behavioral assets and establishing basic trust for users.
From the perspective of traffic and experience, the integration of Telegram's ecosystem is the core means for Notcoin to lower barriers. As a global social platform with over 1 billion monthly active users, Telegram provides Notcoin with a lightweight entry of 'zero download, no registration'—users can complete the entire process of 'behavior participation - asset viewing - value exchange' through Telegram's built-in Mini-App without downloading a standalone app, and can log in directly using their Telegram account, with private keys securely hosted by the platform, avoiding the risk of asset loss caused by ordinary users managing mnemonic phrases. This seamless connection of 'social + tools' greatly reduces the migration cost for Web2 users. According to publicly available data, Notcoin's Web2 migration user proportion reaches 72%, of which 60% are 'novice users' who are first exposed to Web3, validating the key role of lightweight entry in breaking user circles.
2. Core Model: The Three-Layer Value System of Behavior Assetization
The core innovation of Notcoin lies in the construction of a behavior assetization system of 'layered rights confirmation and scenario reuse', which transforms users' various behaviors into assets with actual value, breaking the shallow logic of traditional Web3 projects where 'behavior = single token reward', and achieving deep excavation and circulation of behavioral value.
(1) Basic Behavioral Layer: Instant Circulation of Token Incentives
For users' daily light behaviors (such as click mining and inviting friends to complete basic registration), Notcoin has designed an instant incentive mechanism centered around the NOT token. Users can earn a fixed amount of NOT tokens for each valid click; successfully inviting a new user to complete their first transaction can earn additional tiered NOT rewards, with the reward rules publicly announced in advance through smart contracts to ensure transparency. The core value of NOT tokens lies in 'instant liquidity'—users can directly make payments at partner offline merchants (covering scenarios like retail, dining, and convenience services) or achieve cross-chain exchanges through compliant trading channels (with support for asset interoperability with the Ethereum ecosystem, where NOT can be converted to ERC-20 format on Uniswap). This 'behavior equals gain, gain equals use' model allows users to intuitively perceive behavioral value, avoiding the speculative nature of 'mining - hoarding tokens - waiting for appreciation'. As of the public data node, Notcoin has reached 2.44 million holding addresses, with a core user retention rate of 89% over six months (monthly behavior exceeding 50 times), far exceeding the industry average of 35%.
(2) Deep Behavioral Layer: On-Chain Confirmation of Rights Certificates
For deep behaviors such as staking NOT, participating in ecological governance, and operating communities, Notcoin has launched a 'on-chain rights certificate' system that upgrades behavioral value from 'instant tokens' to 'long-term equity assets'. Taking staking behavior as an example, users who stake NOT to support TON public chain node maintenance can earn 'infrastructure contribution medals'. The medal level is linked to the duration and quantity of staking, and holders of high-level medals can unlock two core rights: one is the increase of limits in DeFi scenarios, with a maximum borrowing capacity of 1.5 times their holdings; the second is cross-chain handling fee discounts, which can be reduced to as low as 0.05%. Additionally, if the Telegram community operated by the user meets the conditions of '500+ people, 1000+ monthly interactions', they can apply for a 'community node certificate', which allows them to receive monthly ecological fund subsidies based on the certificate, with the subsidy amount positively correlated with community activity and new user conversion. These rights certificates are all minted as NFTs on the TON public chain, possessing uniqueness and traceability, allowing users to circulate or stake them within the ecosystem to achieve secondary appreciation of behavioral value.
(3) Ecological Synergy Layer: Cross-Scenario Value Circulation Network
To avoid limiting behavioral assets to a single scenario, Notcoin has built a cross-scenario value circulation network, achieving 'one chain behavior, multi-chain reuse'. In terms of on-chain ecological synergy, Notcoin has collaborated with GameFi and DeFi projects within the TON ecosystem, allowing users' 'infrastructure contribution medals' to be staked in cooperating DeFi protocols for additional annual returns (base 8% + medal bonus 3%), and 'consumption rights certificates' can be exchanged for character equipment or items in GameFi projects, increasing the cross-conversion rate of both parties' users by 40%, with ecosystem TVL exceeding $1.5 billion. In terms of offline scenario synergy, Notcoin has partnered with over 10,000 offline merchants to launch a 'behavior-consumption linkage plan', where users can not only obtain consumption certificates after paying with NOT but also unlock exclusive merchant rights (such as 20% off dining, double retail points), while consumption behavior can also feed back NOT mining earnings (spending $100 worth of NOT earns an additional $5 worth of NOT reward), forming a closed loop of 'behavior-consumption-rebehavior'.
3. The key logic of mass landing: lowering barriers and anchoring value
The popularization dilemma of the Web3 industry essentially lies in the disconnection between 'technical complexity' and 'practicality of user needs'. The reason why Notcoin's practices can break through this dilemma is that it captures the two key logics of 'lowering barriers' and 'value anchoring', transforming Web3 from a 'technical concept' into a 'tool for life'.
In terms of lowering barriers, Notcoin adopts a dual approach of 'simplifying operations' and 'pre-positioning trust'. On the operational level, Notcoin simplifies the complex processes of traditional Web3 projects from 'registration - creating a wallet - backing up mnemonic phrases - transferring assets' to three steps: 'Telegram login - participating in behavior - obtaining benefits'. The novice's operation time is reduced from the industry average of 7 days to 1.5 hours, and it supports voice navigation (covering 12 languages), font enlargement, and other adaptation features to meet the operational needs of different groups (such as elderly users and residents in rural areas). On the trust level, all behavioral data and asset circulation of Notcoin are recorded on the TON public chain, allowing users to query them in real-time through the blockchain explorer. Additionally, a monthly (behavioral value circulation report) is published, disclosing key information such as the volume of NOT destroyed (cumulative 18 million pieces) and the flow of the ecological fund, eliminating concerns about 'dark box operations'; to address security risks, Notcoin has developed a 'transaction security shield' plugin that intercepts high-risk address transfers and false contract authorizations in real-time, reducing the incidence of fraud by 78%.
In terms of value anchoring, Notcoin abandons 'token price dependency' and anchors behavioral value on users' perceivable daily needs. Unlike some projects that strongly bind behavioral rewards to token prices, leading to user loss due to price fluctuations, Notcoin's behavioral value includes both the instant circulation value of NOT tokens and the non-token value of livelihood services and merchant rights—users can redeem practical rights such as offline payment discounts, community medical consultations, and vocational training through accumulated certificates of behavior, which are unaffected by price fluctuations, forming a dual value system of 'basic needs underpinning, token value appreciation'. This anchoring method shifts the core motivation for users to participate in behaviors from 'speculative profit' to 'solving life needs'. According to statistics, among Notcoin users, the proportion participating due to 'livelihood needs' reaches 68%, far higher than the industry's average of 25% driven by 'speculation'.
4. Industry insights and future challenges
Notcoin's practices provide important insights for the mass landing of Web3: the core value of Web3 is not the technology itself, but the use of technology to solve real user problems; the success or failure of a project does not depend on the complexity of the technology but on the ability to balance 'technical characteristics' with 'user experience', allowing technology to remain hidden behind scenarios and presenting value directly to users. Specifically, its insights can be summarized in three points: first, the choice of underlying technology must match scenario needs, with public chains that have high throughput and low fees being more suitable for daily high-frequency behavior scenarios; second, user migration must rely on existing ecosystems, reducing barriers through integration with Web2 platforms (such as social and payment platforms); third, behavioral value must be anchored on real needs to avoid 'castle in the air' incentives that are disconnected from life.
At the same time, Notcoin also faces future challenges: first, the difficulty of cross-regional regulatory adaptation increases. As the project expands its coverage, it needs to meet compliance requirements in different regions (such as the EU MiCA framework and local regulations in Southeast Asia). How to maintain ecological flexibility under compliance is a key issue the project needs to solve; second, the depth and diversity of the ecosystem are insufficient. Currently, Notcoin's scenarios are still concentrated in basic areas such as payment and mining, and it needs to further expand into more complex livelihood scenarios such as healthcare, education, and cross-border services to enhance ecological stickiness; third, competition among similar projects is intensifying. As 'lightweight and scenario-based' becomes an industry trend, more projects will enter this track. Notcoin needs to continuously strengthen technical barriers and ecological synergy advantages to avoid falling into 'homogeneous competition'.
From the perspective of industry development, Notcoin's value lies not only in its success as an individual project but also in validating the feasible path of Web3 'from niche to mass'—that is, lowering barriers through lightweight experiences, anchoring demand through scenario-based value, and achieving sustainability through ecological synergy. In the future, if Notcoin can continue to break through in compliance and scenario deepening, its model is expected to become an important reference for Web3 services that benefit people's livelihoods, promoting Web3 from the 'niche circle' to truly entering 'daily life'.
