NOT Series (50): Notcoin's Social Media Strategy
Notcoin's social strategy started with Telegram and has been particularly smooth. The team didn't spend a lot of money on advertising but leveraged the platform's native advantages: games embedded in chat, users sharing scores while claiming coins, competing in speed within groups, and natural viral spread. From tens of thousands of users to over a hundred million, it's all thanks to community-driven momentum. On X, the #Notcoin topic is a perennial hot search, players create their own memes, and occasional interactions from the team keep the heat alive. By August 2025, Notcoin's X account @thenotcoin is astonishingly active, and when founder Sasha tweets, the coin price often reacts.
The core of the strategy is community-oriented, not hard advertising. Notcoin established a DAO, allowing holders to vote on gameplay updates, fostering a sense of belonging among users. After Phase 3, they teased new features like quests and launchpads on X, with the coin price rising by 10% at one point. The team also collaborated with local KOLs to promote regional activities in Asia, resulting in a surge of users from Thailand and Indonesia. Social media has become a feedback loop: players report bugs, and the team quickly addresses them; good news spreads like wildfire. I remember when the VOID beta launched, players were sharing strategies everywhere on X, and the community atmosphere was as lively as a festival.
Multi-platform integration is another clever point. Telegram is the main battlefield, X supplements the promotion, and Discord facilitates in-depth discussions. When the founder criticized the TON Foundation incident, the team promptly clarified on X, stabilizing community sentiment. Distributing $220 million in rewards has also become a social selling point, with users showcasing airdrop screenshots to attract newcomers. The challenge is the noise level, with negative information spreading easily, but the strategy is flexible: using memes to diffuse FUD and incentivizing sharing through tasks. Now, Notcoin's social media not only sells tokens but also offers a sense of participation, allowing users to feel they are building the ecosystem.
Overall, Notcoin's social media strategy is a model of low-cost, high-interaction. It started with viral spread and gradually shifted towards sustainable community-driven engagement. In the future, as Web3 social rises, this approach will become even stronger. Who says crypto projects struggle to break out? Notcoin has proven through social engagement that winning hearts can lead to great success.
