Against the backdrop of intensified 'Meme Coin competition' and 'ecological traffic competition' in the 2025 cryptocurrency market, Notcoin (NOT) has emerged as a 'phenomenal Meme coin in the TON ecosystem'. Its market value exceeded $800 million in the first month after launch, becoming the Meme protocol with the highest TVL (total locked value) on the TON chain, and this achievement is inseparable from the deep collaboration with Binance. From token issuance to liquidity initiation, Binance has created a growth paradigm of 'cold start equals hit product' for Notcoin through the Launchpool mining mechanism, cross-chain bridging technology, and user traffic tilt. This article will break down the collaboration code of this 'exchange × Meme coin' partnership, revealing how it reconstructs the issuance and growth logic of Meme coins.

1. Token Issuance: Binance Launchpool's 'Precise Leverage'

The success of Meme coins often relies on 'liquidity initiation' and 'user fission', and the partnership between Notcoin and Binance has planted the 'hit gene' from the token issuance stage.

1. Launchpool Staking Mechanism: 'Risk-Free Mining' for BNB Users

As the most influential liquidity initiation platform within its ecosystem, Binance Launchpool designed a mining rule of 'dual asset staking + tiered rewards' for Notcoin:

- Staking Assets: Users can choose to stake BNB or FDUSD (Binance stablecoin) to participate in mining, with a total mining amount accounting for 3% of the total NOT token supply (3.08 billion tokens);

- Reward Distribution: The BNB mining pool accounts for 85% (2.62 billion tokens), and the FDUSD mining pool accounts for 15% (460 million tokens), with high weight tilted towards Binance's core users (BNB holders);

- Time Window: The mining period is only 3 days (March 10-12, 2025), using an hourly snapshot mechanism to calculate rewards, creating a 'sense of urgency' to drive quick user participation.

This design precisely targets 'high-net-worth users' within the Binance ecosystem—BNB serves as the 'token' of the Binance ecosystem, with its holders mostly being long-term active cryptocurrency investors, showing a strong willingness to stake and holding substantial amounts. During the event, over 2 million users participated in staking, with total locked assets exceeding $1.2 billion, directly injecting 'initial liquidity + user trust' into NOT.

2. Airdrop Incentives: The 'Social Fission Engine' of KYC Users

In addition to Launchpool mining, Binance further amplifies the communication effect through 'exclusive airdrops for KYC users':

- Participation Threshold: After users complete Binance's KYC Level 2 certification (highest level), they can stake BNB to receive up to 3.638 million NOT in airdrop rewards per hour;

- Fission Mechanism: Users unlock an additional 5% mining rewards for every 10 new KYC users they invite to participate, promoting 'old to new' fission;

- Effect Data: The event attracted over 2 million KYC users, 68% of whom were new registered users (first exposure to NOT), contributing 13% of the total circulation of NOT (approximately 1.04 billion tokens).

This combination of 'staking equals mining + inviting equals airdrop' transforms Binance's KYC user base into Notcoin's early user pool, while also lowering the participation threshold for new users through social fission, achieving a rapid flow from Binance users to the NOT community.

2. Liquidity Cold Start: Binance Ecosystem's 'Traffic + Technology' Dual Empowerment

Token issuance is just the starting point; liquidity cold start is key to the survival of Meme coins. Binance constructs a 'high depth + low friction' liquidity network for NOT through trading scene coverage, cross-chain bridging technology, and deep cooperation with market makers.

1. Trading Pair Coverage: Multi-Currency Trading Activates the Market

On the first day of Notcoin's launch on Binance, five major trading pairs were opened: NOT/BTC, NOT/USDT, NOT/BNB, NOT/FDUSD, and NOT/EUR, covering mainstream fiat and cryptocurrency trading needs. Among them:

- The NOT/USDT trading pair contributed 60% of the trading volume on the first day ($150 million), becoming the main battlefield for retail trading;

- NOT/BNB trading pair has a depth (buy/sell price spread) of only 0.2% due to concentrated exchange demand from Launchpool stakers, offering liquidity superior to 90% of newly listed tokens.

Binance ensured that NOT broke through $250 million in trading volume on its first day by 'covering multiple trading pairs + deep quoting from market makers', with its market value soaring to $820 million, becoming the highest market value Meme coin in the TON ecosystem (surpassing competitors like FISH and PEPE during the same period).

2. Cross-Chain Bridging: 'One-Click Migration' of TON Chain Assets

Notcoin natively operates on the TON chain, but Binance users' assets are predominantly concentrated on public chains like BSC and ETH. To address the cross-chain circulation issue, the Binance Bridge specially supports one-click exchange of TON chain assets to NOT:

- Operational Process: Users can exchange stablecoins like USDC and USDT from the TON Chain to NOT through the Binance Bridge in just 3 steps (select asset - confirm exchange - receive), taking approximately 2 minutes;

- Conversion Rate: In the first week after launch, over 500,000 users migrated assets to the NOT chain via the Binance Bridge, achieving a conversion rate of 97% (the industry average is only 70%), directly driving the NOT chain's TVL to exceed $800 million.

The integration of cross-chain bridging technology not only expanded NOT's user base (covering multi-chain investors) but also strengthened its position as a 'liquidity hub' within the TON ecosystem—users can complete asset migration and NOT trading from other public chains to the TON chain without leaving the Binance ecosystem.

3. Market Performance and Ecosystem Feedback: The 'Symbiotic Effect' of Binance × Notcoin

The successful cold start of Notcoin not only verifies the effectiveness of Binance's 'Launchpool + cross-chain bridging' model but also feeds back into the Binance ecosystem through user growth, trading depth, and ecosystem stickiness.

1. User Growth: 'Meme Coin Penetration' of Binance's Monthly Active Users

After Notcoin's launch, the 'Hot Trading Pair' recommendation position on the Binance APP brought in over 3 million new users, 45% of whom were 'Meme Coin new users' that Binance had never covered before. These users became more familiar with Binance's derivative functions (such as perpetual contracts), investment (such as staking mining), etc., resulting in an 18% increase in monthly active users (MAU) compared to before the launch.

2. Trading Depth: The 'Liquidity Benchmark' of Meme Coins

Notcoin's 24-hour trading volume remains stable at over $150 million, with Binance contributing 82% of the liquidity. Its bid-ask spread (buy/sell price spread) has long maintained within 0.3%, far better than similar Meme coins (such as PEPE's spread often exceeds 2%). This depth has attracted institutional traders, with NOT's block trading (single transaction > $1 million) proportion increasing from 5% at launch to 20%, further solidifying its positioning as a 'high liquidity Meme coin'.

3. Ecosystem Stickiness: 'Bidirectional Traffic Flow' between the TON Chain and Binance

The success of Notcoin has driven the overall traffic of the TON chain—during the first month after launch, the number of daily active addresses on the TON chain increased by 40%, with 60% of users accessing the TON chain via the Binance Bridge. At the same time, Binance attracted more young users to explore DeFi (such as staking and lending) through Notcoin's 'gamified Meme attributes', with the TVL of Binance's DeFi sector growing by 25% month-on-month.

Conclusion: Binance's 'Meme Coin Incubator' Logic

The collaboration between Notcoin and Binance is essentially a collaborative experiment of 'precise traffic deployment + liquidity infrastructure + user behavior guidance'. Binance locks in core users through the Launchpool staking mechanism, activates social fission through airdrop incentives, and expands the user base through cross-chain bridging, ultimately establishing Notcoin as the 'Meme Coin Benchmark' in the TON ecosystem.

The significance of this experiment lies not only in the success of Notcoin but also in verifying Binance's strong empowering capability as a 'cryptocurrency ecosystem infrastructure'—when the resources of an exchange (traffic, technology, compliance) are deeply bound with the project's design (token economy, community operation), the 'cold start' of Meme coins will no longer rely on 'luck', but rather on a 'replicable and predictable' growth path.

In the future, as Binance continues to promote the iteration of the 'Launchpool + cross-chain bridging' model, more 'ecological star projects' like Notcoin may emerge, and the 'Meme Coin era' in the cryptocurrency market will enter a more professional and sustainable development stage due to this depth of collaboration between exchanges and projects.

@The Notcoin Official #Notcoin $NOT