While most Web3 projects still rely on 'staking, locking, and new user commissions' to block ordinary people, Notcoin (NOT) has introduced a new logic of 'achievement card collection' — no need to register a wallet, no need to remember private keys; by posting a practical share in a Telegram group, helping a friend solve a card collection problem, or sharing a TON project activity card, users can obtain 'NOT group chat achievement cards' and directly redeem NOT by collecting the corresponding card combinations. This model of 'social behavior = achievement card = benefits' has attracted 50 million users and 2.8 million on-chain holders, transforming the TON ecosystem from a 'technical niche' into a 'universal card collection redemption space,' opening a new channel for the popularization of Web3.
1. Easy card collection 'achievement card redemption,' even beginners can get started immediately.
$NOT's most innovative aspect is turning Web3 benefits into 'collectible, easily combinable achievement cards,' making the entire process as fun as collecting star cards, without complex operations.
• Step one: Zero-cost card collection: Post a NOT redemption tip (like 'quickly collect 3 cards') in NOT cooperative communities to receive 1 'sharing card'; privately message to help friends answer 'how to view achievement cards' to receive 1 'support card'; share TON project's 'limited-time activity card' to your own group to receive 1 'ecological card.' All achievement cards are synchronized in real-time to the Telegram 'NOT card collection book,' without manual retrieval, and the cards will display 'rarity labels' (ordinary/rare/epic).
• Step two: Card combination redeeming benefits: achievement cards cannot be redeemed individually; their value is calculated based on 'combination rules' — 3 ordinary sharing cards redeem for 0.5 NOT, 2 rare support cards + 1 ordinary sharing card redeem for 1.1 NOT, 1 epic ecological card + 1 rare support card redeem for 1.8 $NOT. The system provides real-time prompts for the 'current redeemable amount of cards' and recommends 'optimal combination plans' to avoid blind collection.
• Step three: Instant redemption: After gathering the card combination, clicking 'redeem $NOT' directly jumps to the TON light wallet. With the TON chain's processing speed of over 1000 TPS, the transfer is faster than sending a WeChat message, with a success rate of 99.9%; invite 1 person to team up for card collection, both parties have a 10% chance of getting 'double cards' each time they collect, earning an additional 42% in redeemable benefits, completely saying goodbye to the trouble of 'difficult single card collection.'
This gameplay encourages 99% of 'crypto novices' to give it a try: a Wuhan mother earns support cards by helping new parents in a parenting group, then uses a '2 rare 1 ordinary' combination to redeem NOT for her child's picture books on the weekend; a student in Bangkok shares project activity cards to earn ecological cards, and with an 'epic + rare' combination, they earn an extra $300 a month for game peripherals. By August 2025, users have collectively collected over 2.2 billion 'group chat achievement cards' and redeemed over 1.4 billion NOT, with 99% of the cards coming from 'lightweight social interactions within 5 minutes.'
2. Hard-core support: Each achievement card has value and does not depreciate.
Don't think that 'achievement card redemption' is just a gimmick; $NOT, relying on 'dynamic card value assessment + ecological support,' ensures that each achievement card has real value backing.
• Dynamic card value assessment: The system adjusts the redemption ratio based on 'the behavioral value behind the card + rarity' — when a sharing post published in the TON compliance project group is shared by over 25 people (highly disseminated content), the value of an ordinary sharing card increases from 0.17 $NOT to 0.35; if friends you've helped collect 10 rare cards within 30 days (highly active users), your support card automatically upgrades to an 'epic support card,' tripling its value.
• Ecological support ensures no losses: NOT splits 22% of the ecological incentive pool into 'basic card pool' and 'ecological value-added pool' — the basic pool guarantees that 3 ordinary sharing cards redeem at least 0.5 NOT, unaffected by market fluctuations; the value-added pool is injected with 'card traffic purchases' from TON ecological projects. For example, if an NFT project wants to attract 'epic ecological card users,' it must pay NOT to the value-added pool. When users redeem ecological cards earned from project activity cards, they earn 78% more. Currently, over 1,200 TON projects have injected more than $1.45 billion in NOT, forming a positive cycle of 'collect cards → redeem NOT → project customer acquisition → NOT appreciation → cards become more valuable.'
• Anti-cheating to ensure fairness: Using 'behavioral trajectory recognition + rarity verification' to combat bot card collection — bots can only mechanically forward and cannot obtain rare cards, and ordinary cards will be marked as 'invalid' and cleared; by 2025, 13 million bot accounts have been banned, burning 4.1 billion illegal $NOT, ensuring that the value of real users' cards is not diluted.
3. Capturing demand: The popularization of Web3 should be 'collectible and practical.'
Now users have a clear core demand for Web3: 'no learning, fun, and spendable.' $NOT's 'achievement card redemption' perfectly meets all these needs.
• Participation without pressure: Users don't need to understand blockchain or private keys; many users think it's 'collecting cards for pocket money' and can enjoy the fun of 'drawing rare cards' without realizing they are participating in Web3; cards can be collected and combined, and even if someone collects just 1 ordinary card a day, they can redeem benefits after 3 days of collection, significantly reducing the chance of 'giving up halfway.'
• Benefits can be realized: redeemed $NOT can be monetized at any time on 15 top exchanges and can also be directly spent in offline scenarios in 62 countries — buying mango sticky rice in Thailand, paying internet bills in Ghana, buying snacks in supermarkets in Chile, making the 'money earned from card collection' truly integrated into daily life.
For the industry, NOT's 'achievement card redemption' is a 'new template' for the popularization of Web3: leveraging Telegram's 700 million monthly active users to easily reach 'non-crypto incremental users' such as students, retirees, and collectors; the recently launched 'Card Collection Challenge,' with rewards of $150,000 in NOT and 'limited legendary cards,' encourages users to strive for high-level combinations, attracting 45 million users to participate in just 3 days, confirming the enormous potential of 'collectible Web3.'
$NOT's explosive success isn't due to complex technology, but rather turning Web3 into 'perceptible collectible cards.' In the future, breaking through the barriers of Web3 isn't about 'educating users,' but 'adapting to users' entertainment habits' — transforming social behaviors into collectible achievement cards and turning complex returns into interesting combinatorial feedback. Only then can such a Web3 truly integrate into the lives of the masses.
