While most Web3 projects still set thresholds for users through 'staking and referrals,' Notcoin (NOT) has introduced a new logic of 'point accumulation and redemption'—no need to register a wallet, no need to remember private keys; just post a real interaction in the Telegram group, help a friend with questions, or share TON project updates to earn 'NOT group chat points,' which can be redeemed for NOT once the points are full. This model of 'social behavior = points = benefits' has attracted 50 million users and 2.8 million on-chain holders, transforming the TON ecosystem from a 'niche tech circle' to a 'public point redemption platform,' opening a new pathway for Web3 mainstreaming.
I. Easy point accumulation through 'point redemption,' even beginners can get started instantly.
$NOT's most innovative aspect is turning Web3 earnings into 'visible and accumulable points,' making the entire process as simple as accumulating shopping points, without complicated operations:
• Step one: Accumulate points at no cost: Post a non-duplicate message (like 'I earned points to buy a coffee today') in the $NOT cooperative community to earn 10 'basic points'; privately message a friend to help them with 'how to check points' to earn 20 'mutual assistance points'; share the TON project's activity updates in your group to earn 30 'ecological points,' with all points synchronizing in real time to the Telegram 'NOT points account' without manual collection.
• Step two: Redeem when points are full: No complicated conversion for points, you can redeem as soon as you reach the required amount—100 basic points can be exchanged for 0.3 NOT, 80 mutual assistance points + 50 basic points for 0.8 NOT, 60 ecological points + 40 mutual assistance points for 1.2 $NOT, with the system displaying 'current redeemable amount' in real time to avoid blindly accumulating points.
• Step three: Redeem and receive instantly: Click 'Redeem $NOT' to directly jump to the TON light wallet, relying on the TON network's 1000+ TPS speed, the transfer is faster than sending a WeChat message, with a success rate of 99.9%; inviting one person to form a team to accumulate points results in both parties earning an extra 25% each time, completely solving the problem of 'slow individual point accumulation.'
This gameplay makes 95% of 'crypto newcomers' willing to try: A Shenzhen mom helps newbies in a parenting group answer questions to accumulate mutual assistance points, redeeming NOT on weekends to buy children's picture books; a student in Bangkok shares project updates to earn ecological points, making an extra $210 a month from point-sharing to buy game equipment. By August 2025, users have accumulated over 1.7 billion 'group chat points,' redeeming over 1.16 billion NOT, with 97% of points coming from 'lightweight social interactions within 3 minutes.'
II. Hardcore Guarantee: Every point has value and does not depreciate.
Don't think 'point redemption' is just a gimmick; $NOT relies on 'dynamic point valuation + ecological backing' to ensure every point has real value:
• Dynamic point valuation: The system adjusts the redemption ratio based on 'the behavioral value behind the points'—if an interactive message in a compliant TON group receives 5 likes (high-quality content), the value of basic points increases from 0.003 $NOT to 0.007 $NOT per point; if friends you helped accumulate more than 200 points within 30 days (highly active users), your mutual assistance points upgrade to 'golden points,' increasing in value by 1.8 times.
• Ecological backing ensures no loss: NOT splits 22% of the ecological incentive pool into 'basic pool' and 'value-added pool'—the basic pool guarantees that 100 basic points can be redeemed for at least 0.3 NOT, unaffected by market fluctuations; the value-added pool is filled by TON projects 'buying point traffic,' for example, an NFT project might want to attract 'ecological point users' and inject NOT into the pool, allowing users to earn 50% more by redeeming ecological points earned from that project's updates. Currently, over 1000 TON projects have injected over $1.22 billion in NOT, forming a cycle of 'accumulate points → redeem NOT → project customer acquisition → NOT value increase → points become more valuable.'
• Anti-cheating to ensure fairness: Using 'behavior recognition' to clear out bots—bots can only copy messages and have no real interaction, points accumulated will be marked as 'invalid' and reset to zero; by 2025, 10.8 million bot accounts have been banned, burning 3.2 billion violating $NOT tokens to ensure that real users' points are not diluted.
III. Hitting the demand: Web3 mainstreaming should be 'simple to accumulate, usable when redeemed.'
Currently, user demands for Web3 are very straightforward: 'No need to learn, can accumulate enough, can spend it,' and $NOT meets all these:
• No pressure to participate: You don't need to understand blockchain; many people think it's about 'earning points for pocket money' without realizing they're playing Web3; points can accumulate, even if you save 10 points a day, you can redeem benefits in 10 days, reducing the probability of giving up.
• Benefits can be realized: $NOT can be liquidated on 15 exchanges and can also be used offline in 42 countries—buying rice noodles in Vietnam, paying internet fees in Kenya, buying meat in Argentina, allowing 'money earned from accumulating points' to be spent on daily necessities.
For the industry, $NOT's 'point redemption' is a 'new template' for mainstreaming Web3: leveraging Telegram's 700 million monthly active users to reach incremental users like students and retirees; recently, the 'Point Accumulation and Redemption Competition' used $150,000 in rewards to attract 36 million users in 18 days, proving the potential of 'point-accumulating Web3.'
$NOT's explosive success is not due to complicated technology, but because it turns Web3 into 'accumulable points.' In the future, breaking the barriers of Web3 is not about making users adapt to technology but about adapting technology to the 'point accumulation habit'—transforming social interactions into points, making benefits clearly redeemable; this kind of Web3 is the only way to truly enter the mainstream.
