While most Web3 projects are still setting thresholds with “staking and new user rewards,” Notcoin (NOT) has launched a new way to “light up badges”—no need to register a wallet or remember private keys; by posting 1 real sharing in a Telegram group, helping a friend solve 1 problem, or following 1 TON project channel, you can light up the “NOT Group Chat Badge.” Collecting enough badge levels allows for NOT redemption. This model of “social behavior = badge = reward” has allowed $NOT to attract 50 million users and 2.8 million on-chain holders, transforming the TON ecosystem from a “technical niche circle” into a “universal badge redemption arena,” opening up a new path for the popularization of Web3.
1. The “badge redemption” of level lighting can easily be enjoyed by newbies.
$NOT's most innovative aspect is turning Web3 earnings into “lightable and upgradable badges,” making the entire process feel like playing a “growth game” with a sense of achievement, without complex operations:
• Step 1: Light up the badge at zero cost: Post a NOT sharing in the NOT cooperative community (e.g., "Bought milk tea with $NOT redeemed from the badge"), light up the “Sharer” badge (+1 level); privately message to help a friend solve the question of "how to level up the badge," light up the “Helper” badge (+2 levels); follow the new GameFi project channel launched in the TON ecosystem, light up the “Explorer” badge (+3 levels), all badges and levels are synced in real-time to the Telegram “NOT Badge Wall,” no manual operation required.
• Step 2: Badge level exchanges for rewards: Badges are not directly exchanged, but their value is calculated based on “level accumulation”—accumulating 5 levels of badges can be exchanged for 0.5 NOT, accumulating 10 levels (e.g., “Sharer Level 3 + Helper Level 4 + Explorer Level 3”) can be exchanged for 1.1 NOT, and accumulating 15 levels can be exchanged for 1.8 $NOT. The system displays the “current redeemable amount for the level” in real-time to avoid blind lighting.
• Step 3: Instant redemption: After reaching the target level, clicking “Redeem $NOT” directly jumps to the TON light wallet; relying on the TON chain’s 1000+ TPS speed, the transaction is faster than loading a short video, with a success rate of 99.9%; inviting 1 person to team up to light up badges allows the whole team to earn an extra 28% on each redemption, completely saying goodbye to the “tedium of solo upgrades.”
This model encourages 96% of “crypto newbies” to try: A mother in Chengdu shares her experience of redeeming NOT in a parenting group, lighting up the “Sharer” badge, and at the end of the month, she redeems NOT to buy toys for her child with her 10-level badge; a student in Bangkok follows the TON project channel to light up the “Explorer” badge, earning an extra $230 per month from 15-level badge dividends to buy game peripherals. As of August 2025, users have accumulated over 1.8 billion “group chat badges” lit up, redeeming over 1.21 billion $NOT, with 98% of badge levels coming from “lightweight social interactions within 5 minutes.”
2. Hard-core support: Each badge level has value and does not depreciate.
Don’t think that “badge redemption” is just a gimmick; $NOT relies on the “dynamic badge valuation model + ecological feedback” to ensure that each badge level has real value support:
• Dynamic badge valuation: The system adjusts the level redemption ratio based on the “behavioral value behind the badge”—if the content shared in the TON compliant project group receives more than 10 likes (high-quality content), the “Sharer” badge's single level value increases from 0.1 $NOT to 0.25 $NOT; after helping a friend solve a problem, if the friend lights up 20 levels of badges within 30 days (highly active user), your “Helper” badge automatically upgrades to “Golden Helper,” and its level value increases by 2.2 times.
• Ecological feedback underpinning: NOT divides 22% of the ecological incentive pool into a “badge basic pool” and an “ecological value-added pool”—the basic pool ensures that 5-level badges can be exchanged for at least 0.5 $NOT, unaffected by market fluctuations; the value-added pool is injected by TON ecosystem project “badge procurement.” For example, a certain DeFi project wants to attract “Explorer badge users,” it needs to pay NOT to the value-added pool, and users light up the “Explorer” badge through that project’s channel, earning 60% more from level redemption. Currently, over 1020 TON projects have injected more than $1.26 billion in NOT, forming a cycle of “socially lighting badges → upgrading to redeem NOT → project customer acquisition → NOT value appreciation → badge level value enhancement.”
• Anti-cheating to ensure fairness: Using “behavioral trajectory recognition” to combat badge farming by bots—bots only mechanically follow channels without real sharing, and the system will mark them as “invalid badges” and reset their levels; by 2025, 11 million bot accounts have been cleaned up, burning 3.3 billion non-compliant $NOT, ensuring that the badge value of real users is not diluted.
3. Meeting the Demand: Web3 should be “growth-oriented and rewarding”
Now the core demand of users for Web3 is “participation with growth and rewards for contributions,” and $NOT's “badge redemption” perfectly meets this demand:
• Participation with no pressure: No need to understand blockchain or private keys; many users think it’s “light up badges to earn pocket money” without realizing they are participating in Web3; badge levels can be accumulated and upgraded, even if you only light up 1 level a day, you can still exchange rewards after 5 days, reducing the probability of “giving up halfway.”
• Profits can materialize: The redeemed $NOT can be cashed out in 15 top exchanges and can also be spent in offline scenarios in 45 countries—buying coconut rice in Malaysia, topping up phone credit in Nigeria, and buying fruits in Mexico, making the “money earned from lighting up badges” truly integrated into everyday life.
For the industry, NOT's “badge redemption” is a “new model” for the popularization of Web3: relying on 700 million monthly active users on Telegram, it easily reaches “non-crypto incremental users” such as students and retirees; the recently launched “Badge Upgrade Competition,” with a reward of $150,000 in NOT, encourages users to strive for higher-level badges, attracting 37 million users in 15 days, confirming the potential of “growth-oriented Web3.”
$NOT's explosive popularity is not due to complex technology, but rather turns Web3 into “perceptible badge growth.” In the future, breaking the boundaries of Web3 isn’t about making users adapt to technology, but about making technology adapt to users' “growth habits”—turning social behaviors into lightable badges and turning complex earnings into clear level feedback, only then can Web3 truly enter the lives of the masses.
