The success of Notcoin demonstrates that the popularization of Web3 can start from lightweight entry points. It began with a click game and quickly spread on Telegram through social virality, attracting tens of millions of users. As the 'explore-to-earn' mechanism was introduced, users gradually learned wallet interactions and on-chain tasks, completing the transition from entertainment to education.
This model effectively addresses the cold start problem of Web3. Users accumulate skills and rewards in the game, while the project team builds a large base of real users at a very low cost. The combination of social motivation and the virality effect makes Notcoin a typical case study for growth research in the industry.
It provides insight for the industry: Web3 does not require complex products; simple mechanisms can also drive adoption.
