In the Web3 data ecosystem, there is a phenomenon of 'favoring newcomers': new users receive 20 $C upon registration, while long-term users authorizing data do not receive additional rewards; small and medium projects that have been cooperating for a year enjoy the same procurement discounts as new projects, with no exclusive benefits; offline old stores that have conducted Web3 activities for 6 months have the same support policies as new stores, with no long-term incentives—'only pampering newcomers and ignoring old users' has led many long-term participants to feel 'unvalued', and their enthusiasm gradually fades. Chainbase, as a decentralized data infrastructure, is creating a 'data loyalty reward station' using 'layered feedback + exclusive rights', allowing long-term users to earn more, senior projects to enjoy privileges, and old stores to be favored, providing loyal participants with a 'continuous sense of gain'.
Its core capability is to extend 'short-term new user benefits' to 'long-term loyalty rewards', rather than letting old users be neglected after the 'new user period'. On a technical level, Chainbase has built a 'loyalty reward hub': for individual long-term users, the hub has launched a 'duration-based rights system'—graded by participation duration (e.g., '1-year user', '3-year user'), the longer the duration, the better the benefits: 1-year users enjoy a 15% $C earnings bonus from authorized data, and 3-year users can use 'advanced data analysis tools' for free (to check the earnings level of similar users), and can also participate in 'limited high-value tasks' (e.g., 'data labeling for a blue-chip NFT project, only open to users with more than 2 years'). An office worker in Beijing, Zheng, has participated in Chainbase for 2 years and now earns an extra 400 $C per month from the earnings bonus, and also grabbed a limited task, stating, 'Over the long term, the benefits are even more than during the newcomer period, and I feel valued.'; for senior cooperative projects, the hub has developed 'cooperation level privileges'—graded into 3 levels based on cooperation duration and contribution ('growth level', 'stable level', 'core level'). Core-level projects (cooperation over 1 year, monthly procurement over 10,000 $C) can enjoy '30% off data procurement', 'exclusive technical docking channel' (response within 1 hour), and participate in 'ecological product internal testing' (e.g., early trial of new data interfaces). A DeFi data project that has cooperated for 18 months upgraded to core level and now saves 30% on monthly procurement costs, and the speed of solving technical issues has increased by 5 times; for offline old stores, the hub designed 'exclusive support for old stores'—old stores that have cooperated for more than 6 months can upgrade to a 'multi-store data management system' for free, enjoy '20% off $C renewal', and also gain 'community traffic tilt' (e.g., Chainbase local community preferential recommendations). A community coffee shop in Shanghai upgraded to an old store after 10 months of cooperation, managing Web3 members of 3 branch stores with the new system, saving 200 $C on monthly renewals and bringing in 30% new customer traffic through community recommendations.
When the ecosystem is implemented, Chainbase does not adopt a 'one-size-fits-all benefit' approach, but focuses on precisely rewarding the scenario of 'old users being ignored'. For individual long-term users, it launched a 'loyalty earnings dashboard'—real-time display of 'cumulative participation duration, current rights level, additional earnings for the month', and also pushes 'exclusive benefit reminders' (e.g., 'You have participated for 2 years and can receive 100 $C loyalty rewards'). Currently, there are 4.05 million long-term users using the dashboard, and the monthly activity of old users has increased by 90%; for senior cooperative projects, it introduced the 'core partner program'—core-level projects can obtain 'Chainbase ecosystem joint promotion' (e.g., display on the official website homepage), and 'customer resource sharing' (referring new clients with data needs). A core-level GameFi data project gained 20 new cooperative clients in one month through joint promotion, increasing its business scale by 40%; for offline old stores, it launched the 'old store growth plan'—conducting 'Web3 operational reviews' for old stores every year, providing 'customized upgrade plans' (e.g., 'Your membership repurchase rate is high, it is recommended to add a 'membership level NFT''), and subsidizing 500 $C for plan implementation. Recently, after helping a bakery store in Hangzhou optimize operations, Web3 member consumption increased by 60%. More thoughtfully, Chainbase also developed a 'loyalty value calculator' that allows users to input 'participation duration/cooperation years' to calculate 'the benefits enjoyed more than new users/new projects and the costs saved', letting old roles intuitively feel the loyalty value.
In the long run, its value lies in 'retaining the core participants of the Web3 data ecosystem with loyalty rewards', ensuring long-term investment yields long-term returns. Currently, Chainbase has 4.05 million individual long-term users and 190,000 senior cooperative projects/old stores enjoying benefits through the reward station. The retention rate of old users (those participating for over 1 year who are still active) has increased from 50% to 85%, and the repurchase rate of senior projects has reached 95%, forming a positive cycle of 'long-term participation - enjoying privileges - more willing to invest long-term'. Recently, the project also cooperated with the Web3 loyalty management platform Loyalty3 to bind 'loyalty rights' with on-chain identities, allowing old users' rights to be used across platforms, with an estimated addition of 3.05 million individual long-term users; in partnership with the offline chain brand association, it promotes 'support for old stores' to more chain brands, helping traditional old stores continue to delve into Web3. The 'loyalty attribute' of the $C token is also being strengthened: long-term users use $C to redeem rights for additional discounts; senior projects use $C to procure data, with higher levels enjoying larger discounts; old users/projects that stake $C can accelerate the upgrade of rights levels (e.g., 'stake 1,000 $C, equivalent to increasing participation duration by 3 months'), this design keeps the $C staking rate stable at 99%, with daily trading volume increasing by 185%.
From helping white-collar workers earn more $C through long-term participation, to enabling senior projects to expand their business through privileges, and assisting old stores in upgrading through support, Chainbase is providing 'old partners' of Web3 data with peace of mind through the 'loyalty reward station'. As the scenarios covered by loyalty rewards increase and the benefits become more tangible, this 'gratitude-type' data platform may make 'long-term investment have preferential treatment, loyal participation have rewards' the new rule of the Web3 ecosystem, encouraging more participants to root themselves in the ecosystem and travel together for the long term.
