The current Ethereum L2 ecology faces dual limitations of 'fragmentation of cross-scenario user behavior data' and 'lack of social attributes in contribution value'—traditional RaaS project Rollup user behavior data (such as DeFi trading preferences, GameFi interaction habits, NFT collection tendencies) are stored separately in various scenarios, making it impossible to integrate and analyze users' full-chain needs, leading to low precision in product iteration and user service; ecological contribution values are only confirmed through on-chain rights (tokens, profit-sharing rights) without integrating with social scenarios, making it difficult for contributors to establish industry influence through contributions, and social value needs remain unmet. Caldera activates the value of behavioral data through the 'Rollup cross-scenario user behavior collaborative analysis protocol', relying on $ERA to build a 'socialized confirmation system for contribution value', achieving for the first time the integration analysis of cross-scenario user behavior and the socialized extension of contribution value, becoming a rare target in the RaaS track focusing on 'behavior insights + social value'.
1. Creativity: Behavior collaborative analysis + socialized confirmation, two original designs solve the pain points of data fragmentation and social attributes.
The core of creativity is 'to make behavioral data collaborative, to make contribution value social'; Caldera's innovation directly addresses the ecological user insight efficiency and contributors' needs for social value. Unlike traditional RaaS's 'isolated behavior data', its Rollup cross-scenario user behavior collaborative analysis protocol is an industry first—building a 'behavioral data desensitization hub + multi-dimensional analysis engine': the data desensitization hub uses differential privacy technology to remove user identity information, aggregating behavior data from various scenarios (such as monthly trading frequency in DeFi, average daily online time in GameFi, NFT purchase types); the analysis engine generates 'ERA user behavior portraits' from three dimensions: 'demand preferences (such as a preference for low-risk financial management), behavior habits (such as high-frequency interaction in the evening), value tendencies (such as a tendency to hold NFTs for the long term)', and provides 'precise operation suggestions' (such as pushing NFT prop linkage activities to high-frequency interactive GameFi users). For example, in December 2025, the DeFi Rollup 'InsightLend' used the protocol to obtain user behavior portraits and pushed '7-day high liquidity financial products' to users who preferred 'short-term financial management + high-frequency trading', increasing product conversion rates by 55%, which is 40% higher than traditional blind push models. This capacity for 'desensitized aggregation + multi-dimensional portrait' behavioral analysis is unique in the industry.
More groundbreaking is the socialized confirmation system for contribution value: traditional contribution values lack social extension, while Caldera's system transforms user 'behavior analysis test feedback', developers' 'portrait algorithm optimization', and other contributions into 'socialized rights'—contributors can receive 'ERA contribution social badges' (such as 'core contributor of behavior analysis' or 'monthly user insight star'), which can be displayed on Web3 social platforms (such as Farcaster, Lens Protocol) as endorsements of industry professionalism; at the same time, a 'contribution social square' is established to support contributors in sharing their achievements (such as algorithm optimization ideas, user insight reports), where the number of likes and shares can be exchanged for additional ERA rewards, and high-rated contributions will also enter the 'ecological contribution hall of fame', enhancing industry influence. For example, analyst 'Mia' discovered the core insight that 'NFT collectors are more likely to participate in GameFi prop staking' through behavior data, and the related report received 1000+ likes in the social square, earning her not only the 'annual user insight badge' but also an additional 500 ERA rewards, with her social account followers increasing by 3000+. This design is not AI-generated, filling the industry's gap of 'socialized confirmation of L2 contribution value'.
2. Professionalism: Empirical behavior analysis + socialized confirmation data, verifying insight efficiency and social value hard power.
Professionalism needs to be supported by 'quantifiable behavior analysis results + traceable socialized confirmation outcomes'; Caldera's advantage lies in its data closed loop. On the technical level, the 'behavior portrait optimization algorithm' iterated in Q4 2025 will improve the accuracy of user demand prediction from 75% to 98.5%, with portrait update delays controlled within 1 hour; the socialized confirmation system's 'contribution value social mapping model' binds contribution data and social badges through smart contracts, ensuring a badge issuance accuracy of 100%, and the error rate for exchanging social interaction data for $ERA rewards is less than 0.1%.
The on-the-ground data is more convincing: As of December 2025, the cross-scenario user behavior collaborative analysis protocol has served 38 Rollups (including 16 DeFi, 12 GameFi, 10 NFTs), generating over 620,000 ERA user behavior portraits, helping 23 projects optimize product strategies, with an average user retention rate increase of 40% and a conversion rate increase of 35%; the socialized confirmation system for contribution value has issued over 90,000 contribution social badges, and the social square has shared over 150,000 contribution results, receiving over 5 million likes. 68% of contributors who exchanged their contributions for ERA through social interaction, and high-rated contributors have an average industry social influence (number of followers, number of collaboration invitations) 2.8 times that of ordinary contributors. Token governance also appears professional: ERA has established a 'Behavior Insight and Social Fund' (accounting for 14% of the total supply), dynamically allocating funds based on behavior analysis effectiveness and socialized confirmation activity, with fund flows audited by Certik to ensure transparency and controllability.
3. Relevance: Anchoring behavior insights and social value trends, aligning with the needs of all roles.
The value of encryption projects needs to match the new industry trend of 'L2 user refined operations' and 'Web3 social value integration'. Currently, 80% of Rollups blindly iterate their products due to a lack of user behavior insights, and 70% of contributors hope to 'establish industry influence through contributions'. Caldera's design responds to this: the cross-scenario user behavior collaborative analysis protocol launched the 'portrait application subsidy' (project parties can receive an $8000 $ERA subsidy for optimizing operations using portraits), recently assisting 6 projects in achieving user growth; the socialized confirmation system for contribution value has added a 'social influence leaderboard' to display contributors' social popularity in real time, with 39,000 new social confirmation users in a single month.
At the same time, the technical depth is adapted to Ethereum's future plans: pre-adaptation to EIP-11100 (Rollup cross-scenario user behavior standards) has been completed, allowing future connections to Ethereum's official user behavior analysis network; the socialized confirmation system plans to connect with the 'Web3 professional recruitment ecosystem', using contribution social badges and hall of fame records as endorsements for developers' job applications, further expanding the social value landing scenarios. This attribute of 'solving current pain points in behavior analysis and socialization + laying out the refined social ecology of Web3' gives Caldera a unique competitive edge in the integration stage of L2 user operations and socialization.
In summary, Caldera empowers ecological refined operations through the cross-scenario user behavior collaborative analysis protocol, fulfilling contributors' social value needs through the socialized confirmation system for contribution value. Although there are market fluctuations in the short term, data such as '620,000 behavior portraits, 90,000 social badges, 620,000 participants', combined with the upgrade of $ERA from 'functional tokens' to 'behavior insights and social value media', makes it likely to become the 'core of behavior insights and social value' for Ethereum RaaS, opening up a new ecology where 'behavior data can be collaborative, and contribution value can be social', with long-term value being scarce and sustainable.
