As a representative project combining the TON ecosystem and Telegram traffic, Notcoin's core value lies in breaking down the migration barriers of Web2 users with 'low-threshold behavior assetization', becoming a key carrier for the popularization of Web3 through lightweight experiences and cross-scenario value circulation. It has now formed a mature model of 'behavioral rights confirmation - ecological synergy - risk-resistant operations'.
1. Core Model: Behavior Assetization and Cross-Scenario Reuse
Unlike the traditional shallow logic of 'click mining = single token rewards', Notcoin constructs a 'layered behavior rights confirmation system': basic behaviors (clicks, offline payments) generate tradable NOT tokens, covering over 18,000 offline merchants (45% in counties), with offline payment volume reaching 35% in Q3 2025; deep behaviors (staking, community operations) unlock NFTs or badges, such as the 'Infrastructure Contribution Badge' which can be staked for an annual yield of 8%-10%, and also reduce cross-chain fees; co-creation behaviors (proposals, merchant connections) obtain long-term dividend rights, with 130 co-creation scenarios generating dividends totaling over $28 million.
This model allows behavioral value to break free from situational limitations. As of August 2025, the project had 2.44 million wallet addresses, and the core user retention rate (confirmed rights across 2 scenarios in 6 months) was 89%, far exceeding the industry average of 35%, validating the effectiveness of the 'behavior is asset' logic.
2. Ecological Support: Technical Resilience and Traffic Dividends
On the technical level, relying on TON's public chain with 0.5-second transaction confirmation, fees as low as $0.0001, and multi-chain data backup (TON + Ethereum + Solana), it ensures the security and circulation efficiency of behavioral data. In July 2025, during a TON node failure, the user operation success rate was 100%. On the traffic level, leveraging Telegram Mini-App to achieve a 'zero-download' experience, the number of steps for novice operations was reduced from 8 to 3, with 72% of users migrating from Web2, 60% of whom were first-time Web3 users.
At the same time, the project responds to market fluctuations and security risks with a $30 million 'anti-fragile reserve': during the market correction in Q2 2025, targeted subsidies for livelihood scenario users exceeded $5 million, with a user churn rate of only 7%; a total of 26 attacks were intercepted, protecting assets exceeding $52 million, and the ecological TVL grew against the trend by 25% to $1.8 billion, with a NOT price volatility of 6%, far lower than similar projects at 28%.
3. User Operations: A Breakthrough Strategy Adapted for All Demographics
The project abandons a 'technology-oriented' mindset and designs differentiated solutions for different demographics: county users complete rights confirmation through 350 offline service stations and dialect guides, accounting for 38% of users; elderly users rely on a 'children's operation' system to lower the threshold, with participation rising from 5% to 14%; Generation Z enhances stickiness through 'socialized rights confirmation' (team formation, NFT sharing), with an average of 160 rights confirmations per month. The comprehensive coverage of all demographics allows the project to break through the 'niche' bottleneck of Web3, with non-traditional Web3 groups (county residents and elderly) accounting for 68% of new users.
4. Challenges and Prospects
The current challenge lies in cross-regional regulatory adaptation (such as EU MiCA compliance) and competition from similar projects. In the future, the project plans to increase the rights confirmation share for livelihood scenarios to 55% by the end of 2025, integrate quantum-safe protocols and AI rights confirmation matching systems by 2026, and expand the cross-border rights confirmation network in Southeast Asia and Latin America, further consolidating its position as the 'gateway to Web3 popularization'.
In summary, Notcoin's core competitiveness lies in lowering the threshold with a 'lightweight experience', anchoring value with 'behavior assetization', and ensuring stability with 'anti-fragile operations', providing a replicable model for Web3 projects from 'traffic to retention'.
