As a Web3 project rooted in the TON public chain and Telegram ecosystem, Notcoin always centers on 'Endogenous Value of the Project', refusing to rely on external ecological generalized interactions. By iterating the precision of behavior confirmation, optimizing economic control mechanisms, and upgrading technical implementation experiences, it deepens the core positioning of 'transforming light behaviors into transferable and value-added project assets', becoming a model of 'small and refined' projects in the Web3 field.
I. Deepening Project Positioning: From 'Behavior Confirmation' to 'Asset Closed-loop Operation'
Notcoin's positioning is no longer limited to 'Behavior Recording' but aims to build a complete 'Behavior Generates Assets - Asset Circulation and Value Addition - Value Reinvestment into Behavior' closed-loop, focusing on two core points:
1. Reinforcement of Asset Attributes: The 'Certificates/NFTs' corresponding to user behaviors are no longer a single proof of rights but are project assets with 'Circulation, Pledge, and Combination' triple attributes—e.g., 'Social Contribution NFT' can be transferred in the project's 'Asset Market' (pricing set by users, with the project providing matching functions), can be pledged in the 'NFT Pledge Pool' to earn 5% annualized NOT yield, and can be combined with 'Basic Behavior Certificates' to redeem for 'High-level Pledge Quotas' (ordinary pledge limit of 100,000 NOT, increased to 200,000 NOT when combined);
2. Focus on Scenario Boundaries: Not blindly expanding external consumption scenarios but deeply cultivating internal project scenarios—where all the value of behavioral assets is realized within the project system (e.g., staking returns, fee reductions, rights redemption). As of August 2025, the asset turnover rate within the project reaches 89% (i.e., 90% of certificates/NFTs are used for internal project operations, with only 10% flowing to external ecosystems), ensuring that user value does not rely on external market fluctuations.
II. Core Mechanism Upgrade: Refined Control and Tiered Rights within the Project
Notcoin's core mechanism iterates around the dual goals of 'User Retention' and 'Token Stability', with all rules controlled by the project's own contracts, free from external interference:
1. Behavior Layering and Rights Granularity (Function Refinement within the Project)
Building on the existing framework of basic/deep/co-creation behaviors, further break down behavioral dimensions to enhance the matching between rights and behaviors:
• Granularity of Basic Behaviors: Split 'Click Mining' into 'Effective Clicks' (1 point for every 10 accurate clicks) and 'Continuous Clicks' (extra 50 points for continuous clicking for 30 minutes), avoiding 'Invalid Click Spam'; 'Invitation Behavior' introduces 'Invited User Activity Rewards'—if the invited user performs over 50 actions within 30 days, the inviter can earn an additional 200 points, increasing the effective invitation rate from 45% to 72%;
• Deep Behavior Laddering: The 'Pledge Medal' adds a 'Diamond Level' (requires staking 1 million NOT for 180 days), users with the diamond medal can receive 'Interest-free Loan Quota within the Project' (up to 50,000 NOT, interest-free for 30 days) and 'Contract Voting Rights' (participate in voting on project economic parameter adjustments, such as inflation rate thresholds). Currently, there are over 300 diamond medal users, all long-term holders of the project (average holding duration of 12 months);
• Co-creation Behavior Visualization: Split 'Proposal Submission' into 'Function Proposals', 'Security Proposals', and 'Operational Proposals', with different types of proposals corresponding to different rewards—security proposals can earn a maximum reward of $100,000 in NOT (verification of vulnerability authenticity required). After acceptance, function proposal submitters can receive 1% of the revenue generated within three months of the function going live; in Q3 2025, proposal submitters for the 'Automatic Renewal Function' have already received over $80,000 in revenue sharing.
2. Economic Model Refinement (Token Regulation within the Project)
The circulation and value control of NOT pay more attention to 'Supply and Demand Balance', with the project achieving dynamic adjustments through three major modules:
• Pledge Rate Linked Earnings: When the pledge rate within the project (Locked NOT / Circulating NOT) is below 20%, the basic staking annual yield increases from 8% to 10%; when above 30%, it decreases to 6%. At the same time, 'Pledge Quota Auctions' are open (when the pledge rate is high, users can bid for additional pledge quotas, with bidding fees injected into the destruction pool). In Q3 2025, the pledge rate stabilized within the range of 25%-28%, maintaining supply-demand balance;
• Behavior Points Inflation Isolation: The 'Behavior Points' within the project are completely isolated from NOT—points can only be used for rights redemption within the project (cannot be traded directly), and the points inflation rate is calculated independently (adjusted based on DAU; higher DAU leads to lower inflation), avoiding excessive dilution of NOT's value. Currently, the points inflation rate is stable at 2% per month, far lower than NOT's 1.5%;
• Targeted Destruction Mechanism: Split the 'Destruction Pool' funds into 'Regular Destruction' (fixed destruction on the 1st of each month) and 'Emergency Destruction' (activated when the daily drop of NOT price exceeds 15%). During the market volatility in July 2025, the project initiated emergency destruction, destroying 500,000 NOT in one day, effectively curbing the price decline (the daily drop reduced from 18% to 8%).
III. Optimization of Technical Implementation: Functional Upgrades Serving Project Experience
The technical iteration of Notcoin completely revolves around 'enhancing user operation experience' and 'ensuring asset security', without redundant technical investment:
1. Lightweight Upgrade of Interactive Experience (Optimization of Operations within the Project)
To address user feedback on 'complex operations', the project has optimized the Telegram Mini-App in three major ways:
• Automatic Behavior Synchronization: After users enable 'Automatic Behavior Recording', there is no need to manually click 'Confirm'; basic behavior data (such as login, continuous clicks) is automatically synchronized to the chain, reducing operation steps from 5 to 2, and increasing users' average daily behavior frequency by 35%;
• Asset View Aggregation: Introduced 'Asset Overview Page', allowing users to view real-time holdings of NOT, behavior certificates, and NFTs along with their corresponding values (calculated based on TON market price). It also displays 'Pending Earnings' and 'Redeemable Rights' to prevent users from missing assets;
• Offline Operation Expansion: Supports completing 'Pledge Renewal' and 'Points Redemption' operations in offline mode, which will be synchronized to the chain within 10 seconds after network recovery, addressing the pain points of users in underdeveloped markets where 'unstable network leads to operational failures'. The success rate of offline operations reaches 99.1%.
2. Scenario-based Security Protection (Asset Guarantee within the Project)
To address the security needs of different user groups, the project develops scenario-based protection features:
• New User Safety Mode: Automatically activates 'New User Mode' for 30 days after registration, with a daily transfer limit of 1,000 NOT. Transfers to unfamiliar addresses require completing a security quiz (e.g., 'How to Identify Phishing Links'). The fraud rate for new users decreases from 12% to 1.5%;
• Dual Verification for Large Transactions: When users perform transactions exceeding 100,000 NOT in a single day (e.g., staking, transferring), they must verify via Telegram SMS code + dual verification with project security questions; additionally, the system sends operational reminders to the user's linked email. No large asset theft incidents occurred in Q3 2025;
• Contract Anomaly Monitoring: The project develops a dedicated 'Contract Behavior Monitoring Algorithm' to monitor core contract invocation records in real-time. When 'Abnormal Authorizations' or 'Batch Transfers' are detected, an automatic alert is triggered, and related contract functions are paused. As of August 2025, the algorithm has intercepted 17 instances of abnormal contract invocation.
IV. Operational Refinement: Focus on User Lifecycle Management within the Project
Notcoin's operations do not rely on external traffic but achieve user coverage throughout their lifecycle through the project’s own functions:
1. New User Activation: Optimized '7-day New User Tasks', adding 'Safety Tasks' (earn 50 NOT for completing security questions) and 'Asset Familiarity Tasks' (view asset overview page, attempt to stake 100 NOT to earn 30 NOT). The activation rate for new users within 30 days increases from 65% to 82%;
2. Retention of Medium-frequency Users: For medium-frequency users performing '10-30 behaviors per month', launch the 'Behavior Continuity Reward'—complete basic behaviors continuously for 15 days to receive 'Exclusive Certificate for Medium-frequency Users' (redeemable for an additional 1% annualized staking), while pushing 'Personalized Task Recommendations' (e.g., users frequently performing click actions are recommended 'Continuous Click Tasks'), resulting in a 28% increase in monthly retention rate for medium-frequency users;
3. Recall of Lost Users: For users who have not engaged for 'over 30 days', send a 'Recall Task Package' (complete 3 days of basic behavior upon return to receive 200 NOT + 1 'Exclusive NFT for Lost Users'), while sending SMS reminders about 'Pending Earnings in Account'. The recall rate for lost users reaches 35%, significantly higher than the industry average of 20%.
V. Future Iterations: Focus on Deepening Core Functions of the Project
Notcoin's future plans completely revolve around 'Strengthening the Closed-loop of Behavioral Assets', with no external ecological expansion plans:
1. Behavior Asset Combination Function: Launch the 'Project Asset Combiner' before the end of 2025, allowing users to combine different types of behavior assets (e.g., staking medal + social NFT) to generate 'Combined Rights Packages'—for example, 'Silver Medal + 1 Social NFT' can be redeemed for 'Annualized Staking of 9% + 0.05% Transfer Fee Reduction', further enhancing asset appreciation potential;
2. Technical Efficiency Upgrade: Optimize the 'Behavior Data On-chain Algorithm' in Q1 2026, reducing the interval for batch on-chain of basic behaviors from 10 minutes to 5 minutes, while lowering the Gas fee to 0.00005 TON per transaction, enhancing the efficiency of small-scale on-chain behaviors;
3. Compliance Function Adaptation: Connect with compliant digital asset service platforms in the EU to ensure the circulation and transfer of NOT within the project complies with MiCA regulations; pilot 'Behavior Incentive Compliance Model' domestically, retaining incentives only for 'Web3 Knowledge Learning Behaviors' (e.g., earning points for watching compliance courses) to avoid regulatory risks.
Conclusion
Notcoin's core competitiveness lies in 'Focus and Practicality'—not chasing hot concepts in the Web3 industry (such as Metaverse, Cross-chain Ecosystem) but deeply cultivating the niche field of 'Light Behavior Assetization'; not relying on external traffic influx but achieving user retention and value accumulation through the project's own mechanisms; not designing complex technical architectures but using lightweight, scenario-based technical optimizations to solve actual user pain points. This logic of 'focusing on the project itself and consolidating endogenous value' creates a unique differential advantage in the Web3 industry and provides a development model of 'small but beautiful, deep and specialized' for small and medium-sized Web3 projects. With the implementation of behavioral asset combination functions and the advancement of compliance adaptation, Notcoin is expected to further consolidate its position as a 'benchmark for light behavior assetization' and become an important entry point for the popularization of Web3.
