In the face of the dilemma of 'behavioral value consumption, ecological circles difficult to break' in the Web3 industry, Notcoin relies on the technical foundation of the TON public chain and the social traffic advantage of Telegram, breaking away from the traditional logic of 'single incentive ends' with 'behavioral value can be sedimented' as the core, coupled with a 'layered ecological penetration' strategy, transforming user behavior from 'short-term benefit carriers' to 'long-term asset sedimentation', while precisely penetrating differentiated circles such as Generation Z, county merchants, and the elderly, becoming a key hub for the popularization of Web3.

1. The sedimentation system of behavioral value: from 'single consumption' to 'long-term asset accumulation'

Notcoin breaks through the pain point of 'immediate loss' in Web3 behavioral value, constructing a 'three-layer sedimentation architecture', allowing each behavior to be transformed into a long-term holdable asset. The foundational sedimentation layer focuses on solidifying rights: users can obtain NOT tokens through mining and offline payments (covering 15,000 merchants), which can not only circulate instantly but also automatically generate 'behavioral rights certificates'—100 certificates can be exchanged for TON ecological NFTs (such as (Lost Dogs) character fragments), the certificates are permanently valid and appreciate with ecological development, with a certificate exchange rate reaching 93% by Q2 2025, and users holding certificates have a 6-month retention rate exceeding 90%; the deep sedimentation layer emphasizes credit accumulation: users' pledge duration (1 point for every 30 days of pledge), community contributions (5 points for operating a community of 500 people), and other deep behaviors will convert into 'ecological credit scores', reaching credit score standards can unlock low-interest DeFi loans (up to 1.5 times the pledge amount), cross-chain fee reductions (minimum 0.03%), as of August 2025, over 1.2 million users have generated credit profiles, and users with high credit scores have monthly earnings 3.2 times that of ordinary users; the co-creation sedimentation layer realizes value dividends: users who successfully promote new scene implementation (such as county agricultural payment) can obtain 'scene dividend rights'—the fees generated by that scene in the future, co-creators can receive a long-term 1.2% share, currently, 110 co-creation scenes have generated dividends, with the highest single scene dividend exceeding $150,000.

The sedimentation system allows behavioral value to continuously appreciate, with Notcoin addresses reaching 2.44 million, and core sedimentation users (with more than 3 sedimentation behaviors per month) having a 6-month retention rate of 89%, far exceeding the industry average of 35%.

2. Layered ecological penetration: precisely matching the behavioral needs of different circles

Notcoin abandons the 'one-size-fits-all' ecological operation model, designing differentiated penetration paths targeting the core needs of different circles, breaking the 'niche' barriers of Web3. Generation Z circle: launching a 'social behavior NFT matrix', users can team up for mining and share metaverse scenes (such as (The Way) plot decisions) to mint exclusive NFTs, which can be traded on the TON trendy play platform and used for advancing metaverse roles, currently, the NFT holding rate among Generation Z users is 65%, with an average of over 180 social behaviors per month; county merchant circle: collaborating with the TON Foundation to launch the 'County Ecological Mutual Assistance Program', merchants can apply for unsecured inventory loans based on 'merchant behavior scores' after joining NOT payments (the higher the behavior score, the higher the loan amount), and merchants can settle payments through NOT to reduce cash turnover pressure, currently, 800 county merchants have obtained loans through this program, with a monthly growth rate of 70% in NOT settlements among merchants; elderly-child generational circle: developing a 'generational behavioral symbiosis system', where children helping parents complete NOT mining and livelihood payments (such as water and electricity bills) can accumulate 'filial piety points', which can be exchanged for parents' health check-up packages and elderly care services; parents' daily payment behaviors can also unlock DeFi rights for children (such as staking interest rate bonuses), intergenerational linkage increasing the proportion of elderly users from 3% to 13%, and the proactive sharing rate among child users reaching 55%;

Layered penetration allows the ecology to cover more non-traditional Web3 groups, with county and elderly groups accounting for 68% of new users in Q2 2025, far exceeding the industry average of 25%.

3. Low-threshold sedimentation scenario adaptation: making it easy for different circles to 'operate easily and dare to sediment'

Notcoin addresses the operational pain points of different circles by transforming the complex asset sedimentation process into a scenario-based lightweight experience, alleviating users' concerns about 'trouble and risk'. Operation adaptation: designing a 'socialized operation interface' for Generation Z, supporting one-click team formation and NFT sharing; developing a 'dialect version simple terminal' for county users (covering 15 dialects), retaining only 3 core functions of 'mining-payment-check earnings', reducing the average onboarding time from 6 hours to 40 minutes; launching a 'remote operation feature for children' for elderly users, allowing children to assist parents in completing asset sedimentation through Telegram, with a success rate of over 98%; risk adaptation: establishing a $25 million 'sedimentation asset guarantee fund', if user sedimented assets shrink due to ecological fluctuations (such as NOT price drop exceeding 12% in a single day), the guarantee fund automatically activates partial compensation (up to 50%), with over 30,000 users compensated by Q2 2025; introducing a 'small sedimentation trial package', new users can first invest 10 NOT to experience the sedimentation process, and increase investment after familiarization, with a usage rate of 72%; trust adaptation: establishing 'Notcoin Sedimentation Trust Stations' in counties and communities (over 300), operated by local merchants or community workers, allowing users to check sedimented assets and verify earnings offline, with a trust station usage rate of 82% among county users.

Low-threshold adaptation significantly reduces participation barriers, with the proportion of users actively recommending new users reaching 58% by Q2 2025, peer recommendation becoming the main customer acquisition channel.

4. Future trends: In-depth sedimentation scenes and collaborative upgrades among circles

1. Deepening the livelihood sedimentation scene: By the end of 2025, connect rural healthcare (NOT pays for village doctors' consultations and drug purchases, sedimentation behavior can be exchanged for free health check-ups), county education (NOT pays for tuition, sedimentation behavior can be exchanged for extracurricular tutoring courses), launch the 'NOT Livelihood Sedimentation Card', supporting asset sedimentation in scenes such as county public transportation and agricultural technology training, with the goal of increasing the proportion of livelihood scene sedimentation to 50%;

2. AI-driven sedimentation optimization: In Q1 2026, 'AI Sedimentation Assistant' will be launched, recommending high-value sedimentation paths (such as merchant loan applications, Z generation NFT synthesis) based on user circles (such as county merchants, Generation Z) and behavioral habits, expected to increase user sedimentation earnings by 30%;

3. Compliance circle sedimentation network: Connecting to the MiCA compliance framework in the EU, opening compliant NFT sedimentation and offline retail payment sedimentation for Generation Z; piloting 'county livelihood sedimentation compliance model' domestically, collaborating with local convenience platforms to promote compliant sedimentation of NOT in agricultural procurement and utility bill payments;

4. Upgrading the creditization of sedimentation value: constructing a 'national behavioral sedimentation credit system', where users' positive sedimentation behaviors in medical and educational scenes (such as timely payments, completing courses) can accumulate cross-regional universal credit scores, reaching credit score standards can enjoy lower rate services at national partner merchants, promoting the sedimentation value to extend from 'within ecology' to 'cross-ecology'.

Conclusion

Notcoin's core innovation lies in using 'sedimentation' to free Web3 behavioral value from the limitations of 'short-term consumption', using 'layered' to break down the barriers of 'niche', and using 'low-threshold adaptation' to allow all groups to easily participate in asset accumulation. It does not treat behavior as a traffic tool, but allows every mining and payment to be transformed into long-term appreciating assets; it does not only serve certain types of users, but enables Generation Z, county merchants, and the elderly to find exclusive value sedimentation paths; it does not make technology a burden, but uses scenario-based experiences to allow ordinary people to confidently sediment. This logic of 'sedimentation as the core, layered penetration, lightweight adaptation' not only addresses the pain points of Web3 'shallow value, narrow coverage, and high thresholds', but also provides a replicable model for 'Web3 services for all groups' asset accumulation. With the deepening of livelihood scenes, Notcoin is expected to become the core hub connecting Web3 with the asset sedimentation needs of all groups, promoting the new form of Web3 where 'behavior is assets, sedimentation is appreciation'.