It's a good thing. If number of holders growing and price growing too congratulations you are in Ponzi scheme.

For BOB coin holders
See how the top 10 whales of the coin control more than 10% of it and you'll understand why it drops despite the increase in the number of holders...
Because they make profits with every new entry followed by a sale from one of these whales who bought most of the coin when it had 10 zeros, turning a thousand dollars into a million...
As for me, I will only buy when the coin drops to 8 zeros or I will monitor the whales' movements, and when their holdings decrease, I can enter, God willing.