Notcoin relies on players tapping the screen in Telegram mini-games to accumulate $NOT tokens. It's simple, no money investment is needed, just a few taps a day can earn a few cents. The platform makes money through advertising and completing tasks for brands, such as clicking on ads and completing tasks to earn extra tokens, while Notcoin earns transaction fees. An advertising revenue of 5 million dollars is expected in 2024. The $NOT tokens can also be used for voting and as collateral to earn interest. This model has led to a surge in Notcoin users to 35 million.