While most Web3 projects are still relying on 'technical jargon and complex operations to filter users', Notcoin (NOT) has created a set of 'Behavior Badges'—it does not set technical barriers but allows users to unlock exclusive 'NOT Behavior Badges' for every genuine social interaction in Telegram, such as 'group chat speaking, friend assistance, and channel learning'. These badges not only witness social growth but also serve as proof that can be exchanged for NOT in the 'monetization cabinet' through Web3 mechanisms. This design of 'badges recording growth and redeeming for rewards' has not only accumulated 50 million users and 2.8 million on-chain holders for $NOT but has also transformed the TON ecosystem from a 'technical barrier zone' to a 'public experience space', becoming the first experience card for ordinary people to touch Web3.
I. Creativity: Behavior badges record growth, giving social interactions a 'sense of gain'
NOT's creativity lies in breaking the limitation of 'Web3 rewards = cold tokens', empowering daily social interactions with 'growth attributes' through 'Behavior Badges', allowing users to naturally acquire value while accumulating badges. The revenue logic of traditional Web3 projects is 'result-oriented'—only looking at the final task completion, ignoring the user's participation process; while NOT's revenue logic is 'driven by both process and results':
• Entry Badge: Send an interactive message in the NOT official group for the first time (e.g., asking 'how to obtain NOT'), unlock the 'Explorer' badge, and directly redeem 1 basic $NOT;
• Growth Badge: Help 3 new friends answer $NOT operational questions in Telegram (such as how to check rewards), unlock the 'Guide' badge, and double the exchange rewards;
• Advanced Badge: Learn from and submit a simple insight in 3 different project channels within the TON ecosystem (e.g., 'a certain DeFi project's operation is very simple') to unlock the 'Knowledge Seeker' badge, which can be exchanged for additional ecological benefits (e.g., qualification for new project experiences).
These badges are displayed on the user's Telegram profile according to the path of 'entry - growth - advancement', forming a 'social growth profile'. Collecting three badges from the same stage can unlock a 'stage gift pack' (including more NOT + exclusive avatar frame). This design allows 93% of the 'non-crypto native group' among 50 million users to find a sense of belonging: a retired elderly person started from the 'Explorer' badge, unlocking the 'Guide' badge by helping friends answer questions, with the NOT exchanged each month enough to buy blood pressure medication; a college student earned NOT through the 'Knowledge Seeker' badge and learned basic knowledge of the TON ecosystem. As of August 2025, NOT has issued over 1 billion 'Behavior Badges', redeeming over 850 million $NOT, with 92% of the badges coming from 'users' genuine social growth behaviors', completely eliminating the utilitarian sense of 'only looking at results and not asking about the process' in Web3.
II. Professionalism: Badge value dynamically anchored, making each badge 'justifiable'
NOT's professionalism is reflected in that 'Behavior Badges' are not 'symbolic icons', but are based on technology models and ecological collaboration, ensuring that the value of each badge has real ecological contribution support. On the technical level, NOT has developed the 'Social Behavior Badge Value Anchoring System'—this system acts like a 'badge value compass' that adjusts exchange weights based on the 'ecological empowerment' of the behavior behind the badge:
• If the interactive message of the 'Explorer' badge triggers discussions among more than 5 people (stimulating community activity), the exchange value increases by 2.2 times;
• If the 'Guide' badge helps friends continuously obtain badges within 30 days (high retention growth), the badge additionally accumulates 'nurturing weight', doubling the exchange rewards;
• If the insights of the 'Knowledge Seeker' badge are liked by the project party (providing ecological reference), the exchange value increases by 3.8 times.
This system allows 91% of the 2.8 million on-chain holders to clearly understand 'how to grow to unlock high-value badges', with the average daily number of badge unlocks increasing from 0.8 to 3.8. Ecological collaboration further forms a closed loop of badge value: in the token economy, NOT has split 22% of the ecological incentive pool into a 'basic badge exchange cabinet' and an 'ecological growth pool'—the basic exchange cabinet guarantees the minimum return for ordinary badges, while the growth pool is injected by TON ecosystem projects' 'badge purchases' (e.g., a certain GameFi project wishing to attract 'Knowledge Seeker' badge users must pay NOT to the growth pool, and users holding that badge can receive an additional 20% NOT reward while experiencing the game). As of now, over 750 TON ecosystem projects have injected more than $870 million NOT into the growth pool, forming a positive cycle of 'social acquisition of badges → badges redeem for NOT → ecological use of badges for customer acquisition → NOT appreciation', avoiding 'badge depreciation leading to user loss'.
III. Relevancy: Aligning with the trend of 'gradual experiences', allowing badge rewards to integrate into daily life
The core demand of the current Web3 industry is to 'allow users to gradually experience the value of Web3 from 'strange' to 'familiar'—NOT's 'Behavior Badges' precisely fit this trend: users do not need to understand Web3 all at once, but can follow the badge growth path from 'exploration' to 'advancement', gaining rewards in a gradual experience. For users, the NOT redeemed through badges is not only 'solidly acquired' but also 'conveniently used': it can be monetized anytime at top exchanges like Binance and OKX (61% of the supply circulates on-chain, with DEX trading volumes exceeding $1 billion), and can also be 'daily used' in global sinking markets—Southeast Asian users buy breakfast with $NOT, African users recharge phone credits, and Latin American users offset market expenses, making the 'money earned from growth' truly integrate into daily life.
For the industry, NOT's 'Behavior Badge' is a 'Friendly Experience Card' for the popularization of Web3: on one hand, it relies on Telegram's more than 700 million monthly active users, planning to cover 300 million new users through the 'badge system' in the next year—these users are mostly 'groups who prefer gradual exploration and dislike an all-at-once approach' (such as middle-aged professionals and housewives), and they have a high acceptance of the 'growth for rewards' model, which is the core increment of Web3 popularization; on the other hand, NOT collaborates with Binance on the 'Compliance Badge Program'—after users complete a simple KYC, the speed of unlocking advanced badges increases by 70%, while the system eliminates more than 8 million bot accounts and their false badge activities, ensuring ecological health. The recently launched 'Badge Growth Challenge' even offers $150,000 worth of $NOT as a reward, encouraging users to unlock badges through compliant social activities (genuine interactions and effective assistance), attracting more than 24 million users within 5 days, confirming the market appeal of 'gradual Web3'.
From a 'simple question' in Telegram to the 'Behavior Badge' that records growth, and then to the monetizable NOT rewards, NOT's innovation is not about making 'more complex technologies' but about making Web3 feel 'growing and easy to experience'. It guides users step by step into Web3 with badges, brings the growth value down to earth with 'monetization cabinets', and ensures sustainable experiences with an 'ecological closed loop'. For participants concerned about the future of the cryptocurrency industry, $NOT is not only the core token of the TON ecosystem but also a benchmark for the 'popularization of Web3'—when ordinary people can easily touch Web3 through social growth, the inclusivity of Web3 truly transforms from concept to daily practice for everyone.
