Author: Alex Liu, Foresight News
Recently, a Web3 fantasy football game called Football.Fun quickly became popular after launching on Base. A certain KOL stated that he turned 100,000 USD into 200,000 USD in just 5 hours and then turned 200,000 USD into 300,000 USD in 11 hours, making a profit of 200,000 USD in less than a day.
With such a strong wealth effect, what exactly is Football.Fun?
Project Introduction
Football.Fun positions itself as a 'chain-based fantasy sports platform' fully deployed on Base, where players can own and freely trade football player tokens, build fantasy teams, and participate in matches. Player cards can be traded on the AMM market like meme coins, allowing users to obtain player shares by opening player card packs and forming teams. The system automatically calculates scores based on real football matches and rewards the holders of outstanding player performances after each weekly event (weekend matches and mid-week matches).
Currently, the game features top players from the five major European leagues (Premier League, La Liga, Bundesliga, Serie A, Ligue 1), with a maximum issuance of 25 million shares per player. Mike Dudas, a partner at 6th Man Ventures, stated that Football.Fun is like 'adding liquidity to SoRare's player cards', and 'this model directly ties to the interests of football fans, making it easy to attract fan participation.'
Launch Performance: Data Shows Rapid Growth
Only two weeks after launch, Football.Fun's on-chain data has shown explosive growth. According to the on-chain data dashboard, the platform's total locked value (TVL) has exceeded 10 million USD, with over 10,000 participating wallet addresses, and the platform has collected approximately 1.5 million USD in transaction fees.
On August 24, the trading volume reached a historic high of 14.85 million USD. Meanwhile, discussions on social media about the #FootballFun topic continue to rise, with many players posting profit screenshots or discussing strategies.
The total market value of the platform's player tokens (i.e., the total market value of all players) has reached over 100 million USD, peaking at 150 million USD and currently falling back to 100 million USD. Players earn profits by trading shares of star players.
Team and Financing
The Football.Fun project was founded by Adam (@AdamFDF_), who has not disclosed more specific personal information about the founders.
On July 18, 2025, the project announced the completion of a 2 million USD seed round financing, led by sports investment institution 6th Man Ventures (6MV), with other investors including Devmons, Zee Prime Capital, Sfermion, and The Operating Group.
Mechanism Analysis
Football.fun's economic model is different from traditional game rewards and is closer to on-chain trading games. The only native trading currency in the game is 'Gold', which is pegged to USDC on the Base chain in professional mode, with 1 Gold always equal to 1 USDC. Players buy shares of players with Gold, which can only be traded in the game market and cannot be directly withdrawn; players selling shares will receive Gold earnings.
The platform charges a fixed 5% base transaction fee for each transaction. In addition, to prevent excessive market impact from single large sell-offs, the system will introduce a dynamic fee mechanism in cases of large sell-offs and trading surges (the tax rate increases during large sell-offs, and additional fees during abnormal trading, with community feedback indicating a maximum of 25%).
According to official sources, the initial sale of player packs raised 2.5 million USD, of which 2 million USD was used for liquidity and the remaining 500,000 USD for marketing. This part of the funds provided initial liquidity for the game launch. Thus, the project's main sources of income include: funds invested by players when purchasing player packs and transaction fees generated from player trading on the market. It is important to note that currently, Football.Fun does not have any additional tokens or dividend designs; players' earnings essentially come from buying low and selling high: by buying player shares at low prices and selling them to other players after prices rise, thus earning the price difference in Gold (USDC).
Like other 'meme coin' projects, the sustainability of this model is questioned. Currently, Football.fun's gameplay has not generated a direct income return mechanism for players; its profitability depends on the continuous influx of new users and market activity. The project's income mainly comes from issuance and transaction fees, which raises concerns about whether this is healthy and sustainable in the long term.
How to Participate
To enter Football.fun, you need to prepare a wallet that supports the Base network (such as MetaMask) and connect to the game interface. The game offers both 'Free Trial (FTP)' and 'Professional Version (Pro)' modes.
The trial version is open to all users, and newcomers can receive 300 seasonal points and 3 player packs. After completing beginner tasks, they can also receive 1100 initial coins without investing real assets; the professional version requires players to recharge USDC on the Base network to exchange for an equivalent amount of Gold.
After obtaining Gold, players can go to the 'Trading' page to purchase shares of any player available for sale. When purchasing a player, the game will display information such as the player's team, position, age, future schedule, and historical performance. Each player comes with a contract for 4 matches upon purchase (meaning they can participate in 4 rounds), and after the contract is exhausted, they need to renew to continue earning points.
It is worth mentioning that the game currently does not require holding a separate 'platform token'; all transactions are completed using Gold (USDC). In other words, the participation threshold mainly involves spending USDC to purchase player shares (or obtaining coins through tasks in the free mode), and then sharing rewards based on team performance in automatically held seasons. In summary, anyone can start playing with no threshold; however, to trade on a large scale in the secondary market and participate in rankings, a certain amount of funds and research on the game situation is required.
Community Feedback and Controversies
Since its launch, Football.Fun has generated high community interest, with many players sharing their strategies and profit insights. Some community members have posted about how to seize new player issuance prices for profit (initial investment). In player discussions, aside from listing potential players (such as PSG stars, favorites for the European Golden Ball, etc.), seasoned players also advise newcomers to invest moderately and pay attention to schedules.
However, at the same time, this game has also sparked controversy. Observers believe that Football.Fun's profit model mainly relies on subsequent player participation. Some community users even jokingly referred to it as a 'football Ponzi scheme'. Critics point out that if interest wanes and new players dry up, the interests of later entrants may be compromised; and because reward distribution is linked to shareholding and match performance, whether it is truly fair is also under heated discussion.
The project's official side has not made a clear response to these doubts, only emphasizing the game's own mechanism. Overall, Football.Fun shows vitality in attracting new players but is accompanied by concerns from players about the sustainability of the model. In this rapidly developing early stage, the market remains cautious about its future.
