In the phase where the Web3 industry shifts from 'traffic competition' to 'value accumulation,' Notcoin leverages the technical foundation of the TON public chain and the traffic advantage of Telegram to break free from the limitations of 'single-click mining,' constructing an ecological system of 'deepening user value - scene closure implementation - security technology safeguarding,' transforming ordinary users' shallow participation into long-term value binding, becoming a key bridge for the migration from Web2 to Web3.
1. Deepening User Value: From 'Instant Rewards' to 'Full-Cycle Rights Binding'
Notcoin breaks the traditional one-way model of 'behavior-reward' in Web3 projects by linking user behavior deeply with long-term value through a 'layered rights system.' At the basic level, users earn NOT tokens through light behaviors such as clicking and inviting, which can be directly traded in the TON ecological DEX (e.g., Ston.fi) for small transactions, with a stable trading volume exceeding $680 million in 24 hours, ensuring liquidity for instant earnings. At the advanced level, the 'mining points' accumulated by users can now not only be exchanged for tokens but also unlock priority experience rights for DApps within the ecosystem - for example, early participation in TON ecological GameFi project tests or obtaining exclusive staking rates for DeFi protocols (15%-20% higher than ordinary users).
More groundbreaking is the 'Role Growth System': Users unlock 'Bronze-Silver-Gold' miner identities based on behavior depth (such as staking duration and community contributions). Gold miners can obtain voting weight in the ecological DAO (1 gold identity corresponds to 2 times the basic voting rights) and participate in the distribution decisions of the NOT ecological fund. As of August 2025, Notcoin's holding addresses reached 2.44 million, with gold miners accounting for 12%. The 6-month retention rate for this user group is 89%, far exceeding the industry average of 35%, confirming the role of value binding in enhancing user stickiness.
2. Scene Closure Implementation: Full chain connectivity of 'Online Gaming - On-chain Finance - Offline Consumption.'
Notcoin's ecological advantage lies in not being limited to 'gaming scenarios,' but rather building a cross-scenario value circulation loop based on TON ecological resources. On the online side, a collaboration with the leading TON NFT project (Lost Dogs) launched the 'NFT Rights Interoperability' feature - users can exchange the 'Rocket Item NFT' obtained in Notcoin for character skills in (Lost Dogs), and conversely, NFTs from (Lost Dogs) can activate additional mining rewards in Notcoin. This interaction has increased the cross-conversion rate of users from both sides by 40%. On the on-chain finance side, a collaboration with the TON ecological DeFi protocol has launched the 'NOT Staking Mining Pool,' where users staking NOT can earn compound returns in multiple assets from the TON ecosystem (such as TON, USDT). Currently, the locked amount in this pool has exceeded 50 million NOT, accounting for 25% of the circulating volume.
Offline scenarios are its differentiated highlights: Notcoin, in collaboration with the TON Foundation, is advancing the 'Offline Merchant Access Program.' Currently, over 10,000 offline merchants (primarily in dining and retail) have been integrated in Southeast Asia, Europe, and other regions, allowing users to pay directly with NOT through the Telegram wallet. Payment confirmation time is less than 1 second, with transaction fees as low as 0.0001 NOT. Data shows that by Q2 2025, NOT's offline payment transaction volume will account for 18%, driving a monthly average growth of 65% in merchant NOT transaction volumes, achieving a real-world application of 'on-chain assets - offline consumption.'
3. Security Technology Safeguarding: Precise protection against risks in the TON ecosystem.
Facing recent security risks in the TON ecosystem, such as transaction message scams and Drainer attacks, Notcoin has built a protection system from three levels: 'user-end, contract-end, and ecological-end.' At the user end, a 'transaction risk warning plugin' has been developed and integrated into the Telegram wallet. When users transfer funds to unfamiliar addresses or authorize contracts, the plugin real-time checks the risk level of the address (based on the TON ecological security database). If a high-risk address is detected, a warning will pop up immediately. Currently, the plugin coverage rate reaches 92%, and the incidence of scam events has decreased by 78%. At the contract end, Notcoin collaborates with designated security audit agencies by the TON Foundation to conduct comprehensive audits of Notcoin's core contracts (such as rights distribution and cross-chain transfers) quarterly. The Q2 2025 audit report shows that the contract security vulnerability rate is 0%, significantly lower than the industry average of 5%.
At the ecological end, Notcoin has taken the lead in establishing the 'TON Ecological Security Alliance,' collaborating with 15 TON ecological projects to share security data and provide real-time warnings against high-risk attack methods (such as phishing links). Currently, this alliance has intercepted 3 large-scale phishing attacks targeting ecological users, protecting over $20 million in user assets. This model of 'proactive protection + ecological collaboration' provides a solid guarantee for user value.
4. Future Trends: Expansion of Ecological Boundaries and Upgrading of Value Dimensions.
1. Large-scale penetration of offline scenarios: Planning to expand the number of offline partner merchants to 100,000 by the end of 2025, focusing on regions with high Web3 penetration potential such as Southeast Asia and Latin America, while launching 'merchant-exclusive NOT subsidies' to reduce merchant onboarding costs, aiming to increase the proportion of offline payment transaction volume to 30%.
2. AI Empowering User Behavior Optimization: Introducing AI behavior analysis tools to personalize high-value behavior recommendations (such as suitable staking periods and matching offline merchants) based on users' mining frequency and trading habits, expected to launch in Q1 2026, aiming to increase users' average monthly earnings by 25%.
3. Further Expansion of Cross-Chain Scope: In addition to existing cross-chain interoperability with Ethereum and Solana, plans to connect with public chains such as Aptos and Sui by 2026 to achieve NOT circulation across multiple public chain ecosystems, while launching a 'Cross-Chain Asset Aggregation Wallet' that allows users to manage multi-chain NOT assets directly within Telegram.
4. Deepening DAO Governance: Allocating 30% of the ecological fund (currently $120 million) to support user-proposed on-the-ground projects, such as the user-initiated 'NOT Education Public Welfare Program' (using NOT to fund Web3 popularization courses), which can receive direct funding support after DAO voting, promoting the transformation of the ecosystem from 'project-led' to 'community co-construction.'
Conclusion
Notcoin's core competitiveness lies in placing 'user value' at the heart of ecological construction, rather than merely pursuing traffic scale. It provides long-term returns on user behavior through layered rights, endows tokens with real usage value through scene closure, and safeguards value realization with security technology. This 'value-driven' model is key for Web3 projects to transition from 'short-term hype' to 'long-term sustainability.' With further penetration into offline scenarios and the expansion of cross-chain ecosystems, Notcoin is expected to become a 'super gateway' connecting ordinary users with the Web3 world, setting an example for the industry in user-centered ecological construction.
