«As traditional game trading markets are mired in high fees, low efficiency, and a lack of trust, a blockchain-based solution is quietly reconstructing the gray trading market worth trillions of dollars.»

OVERTAKE (TAKE) as a Sui ecological native game asset P2P trading protocol targets the significant pain points of Web2 game item, account, and currency trading, attempting to reshape this traditional track through smart contract custody and on-chain risk control systems. On this day (August 25, 2025), as it officially launches the bonding curve TGE event on Binance Wallet, its token economic model and business closed-loop design demonstrate a unique value capture logic.

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One, project positioning and core solutions

OVERTAKE's positioning directly targets the structural flaws of the Web2 game trading market:

- Market pain points: Traditional platforms (like PlayerAuctions/G2G) rely on manual matching and arbitration, with fees as high as 15%-30%, and frequent fraud disputes.

- Technical solution: Achieving 'conditional release' through multi-signature smart contract custody, combined with on-chain verifiable transaction history to build a transparent trading environment, compressing dispute cycles and customer service costs by over 70%.

- Economic incentives: Innovatively introducing a dynamic reward mechanism for 'buyers/sellers/evangelists', distributing tokens based on contribution scores to form a user retention flywheel.

The product has entered the open Beta stage, providing transaction guarantees for 1-12 months and an activity points system, emphasizing its neutrality of 'not affiliated with any game company'. Its technical architecture deeply integrates the high-performance features of the Sui Network, supporting transactions of various categories such as items, accounts, and game currencies.

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Two, token economic model: GMV binding and value sedimentation mechanism

The total supply of TAKE tokens is 1 billion, with an initial circulating supply of 13.125% (131.25 million), and its economic model design focuses on capturing value through fee conversion:

1. Allocation structure and unlocking rules

| Category | Allocation Ratio | Initial Unlock Ratio | Release Rules |

|------------------------|--------------|------------------|---------------------------|

| Community rewards | 30% | 0% | 60 months linear release |

| Ecological operation and liquidity | 17.5% | 5.3% | TGE 30%, 48 months linear |

| Airdrop | 7% | 0.7% | TGE 10%, 11 months linear |

| Investors | 15% | 0% | 6 months lockup + 24 months linear |

| Team | 16% | 0% | 12 months lockup + 36 months linear |

| Exchange | 6% | 6% | TGE 100% unlock |

| Market/Cooperation | 8% | 0.8% | TGE 10%, 48 months linear |

Data source: Project white paper and research report

2. Core value engine: TMF treasury mechanism

- The platform charges a 10% fee on each transaction GMV.

- Of this, 70% (7% of GMV) is injected into the TMF treasury, 15% goes to developers, and 15% goes to the foundation.

- TMF funds are used to buy back digital assets like TAKE in the open market, initially locked, and can later be chosen to be destroyed or redistributed through governance.

This mechanism directly converts platform GMV growth into token demand, forming a closed loop of 'increased trading volume → TMF thickening → increased buying pressure in the secondary market'. According to the commitment, the project will launch an external dashboard in September to disclose TMF balances and operating records.

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Three, market prospects and competitive advantages

1. Track scale and growth potential

The global gray market for game assets exceeds $100 billion, with an annual growth rate of 15%. OVERTAKE targets the inefficient but rigidly demanded niche of traditional intermediary platforms, with Beta test data showing a 40% improvement in completion rates compared to traditional platforms.

2. Differentiated advantages

- Industry resource endorsement: Jointly invested $7 million with Immutable, Sui Foundation, and the leading Korean exchange ItemMania, with direct capacity to onboard Web2 supply.

- Compliance path: Attracting game studios for compliant access through developer revenue sharing (15% fee share) to reduce policy risks.

- Token model innovation: Unlike purely governance tokens, the TMF mechanism establishes a hard link between platform revenue and token value.

3. Competitive landscape

Facing dual pressures from Web2 platforms reducing fees (such as EpicNPC upgrading its guarantee system) and the horizontal expansion of the NFT market, OVERTAKE's Sui native architecture and focus on vertical scenarios form a competitive moat.

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Four, short-term catalysts and risk warnings

▶️ Core catalysts

- Exchange liquidity expansion: The bonding curve TGE event for Binance Wallet has been launched. If spot trading is listed on mainstream exchanges, it will ignite liquidity.

- Data transparency: If continuous buybacks are displayed after the TMF dashboard goes live in September, it will strengthen market confidence.

- Supply-side breakthrough: Achieving standardized access with partners like ItemMania to enhance the authenticity of GMV.

⚠️ Risk Dimensions

1. Compliance boundary risks: Game account trading has policy ambiguities in certain jurisdictions (e.g., Japan).

2. TMF execution transparency: If the fund utilization disclosure is delayed, it may trigger doubts about 'pseudo buybacks'.

3. Early liquidity traps: Currently dominated by medium-sized exchanges like MEXC, insufficient depth exacerbates price volatility.

4. Insurance claim effectiveness: The Beta version's guarantee terms have not yet undergone large-scale dispute testing.

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Five, investment strategy recommendations

Based on token economics and market positioning, a layered layout strategy is more advantageous:

1. Short-term trading window (1-2 weeks)

- Focus on the distribution of initial circulating chips: Airdrop (0.7%) + exchange market making (2%) only accounts for 21% of the circulation, which is manageable for selling pressure.

- Technical support reference: Institutional cost price of 0.046U (corresponding FDV of 46.66 million) provides a psychological anchor.

2. Mid-term value tracking (1-3 months)

- Core metrics: Daily GMV exceeds $5 million → TMF daily buyback funds reach $35,000 (annualized nearly $13 million).

- Ecological milestones: Integrate over 50 games, with a repurchase rate exceeding 30% to validate product stickiness.

- If TMF discloses the buyback address and the monthly destruction amount exceeds 0.5% of the circulating supply, deflationary expectations will be triggered.

3. Long-term ecological participation

- Contributing liquidity or promoting through the evangelist pool to obtain three pool rewards, sharing in the platform's growth dividends.

- Participate in TMF governance voting to influence buyback/destroy decision-making direction.

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Conclusion: The transparency revolution of the gray market

OVERTAKE's core value lies in deconstructing the 'black box intermediary' of traditional game trading into a verifiable on-chain collaborative network. The key to its success lies not only in technical implementation but also in attracting organized suppliers through the developer revenue sharing mechanism and establishing an efficient insurance risk control system. In the context of the intensifying competition for GameFi infrastructure in 2025, TAKE, with its clear revenue-token closed-loop design, is expected to become the first trading protocol in the Sui ecosystem to successfully convert real GMV.

«When trillion-dollar game assets flow freely on-chain, OVERTAKE's ambition is not just to take a slice of the pie — it is attempting to rewrite the entire rules of the game.»