On August 21-22, 2025, Coinfest Asia 2025 successfully took place in Nuanu Creative City, Bali, Indonesia, attracting over 12,000 blockchain developers, investors, and Web3 enthusiasts from more than 90 countries. As one of the exhibitors, CoinUp appeared with the theme 'HOT $CP · Cold Vault,' gaining widespread attention through a dual narrative of on-site experience and platform value.
At the exhibition area, CoinUp set up an ice cream booth and interactive peripheral activities to attract crowds and create social topics in a relaxed and fun way, with continuous queues in front of the booth, making it one of the hottest check-in spots. At the same time, the team further directed attendees' attention to the platform's core advantages, showcasing its progress in asset security, reserve transparency, and custody capabilities around the concept of 'Cold Vault,' conveying CoinUp's long-term value commitment to compliance and sound operations.
Coinfest Asia on-site: Crowd, heat, and convenient services.
In the tropical heat of 30°C, the on-site crowd was dense. CoinUp's booth was not only a brand display point but also provided practical services, with outdoor charging stations, on-site consultations, and peripheral giveaways drawing in many visitors. Common scenes of queuing around the booth enhanced the interactivity of the event and created greater space for in-depth communication between the brand and attendees.
CoinUp's ice cream booth became the focus of the event.
CoinUp's ice cream booth is a high-frequency topic of this event, combining a photo-friendly booth layout with brand peripherals, quickly becoming a social media check-in spot. For attendees, ice cream not only alleviates the heat but also provides an opportunity to stop and engage with staff, echoing the event's intention to foster communication through experience.
Balloon drops and lotteries ignited the atmosphere.
The sky balloon drop and on-site lottery organized by CoinUp were the highlights of this interaction. The balloon drop triggered the eligibility for the lottery, with prizes including limited-edition peripherals and platform rights. This segment not only received enthusiastic responses on-site but also quickly generated secondary dissemination on social media, being shared and discussed multiple times, further amplifying the brand's influence beyond the venue.
CoinUp turns 'fun' into 'trust': The on-ground expression of Cold Vault.
'Cold Vault' is not just a slogan. CoinUp clearly communicated its investment in asset custody and risk control on-site through display boards, explanations, and one-on-one consultations. It combined the visual/experiential element of 'cold' with the narrative of 'cold storage/safe,' reinforcing brand memory and making the abstract concept of security more tangible, helping to turn temporary interest into deeper trust.
CoinUp's ice cream booth became a popular spot on-site, attracting a steady flow of people and leaving a wealth of photos and short video materials, providing ongoing content for social media and media coverage. Charging stations and interactive mini-games encouraged attendees to linger and increased opportunities for natural interactions with staff. The lottery and redemption segments further deepened the engagement, accumulating richer touchpoints and memories for CoinUp at Coinfest Asia 2025.
Market response and layout in Indonesia.
During the event, the CoinUp platform token performed actively in the secondary market, hitting new highs multiple times, which amplified the on-site topic effect to a certain extent. Indonesia, as an important growth market in Southeast Asia, saw this initiative not only enhance brand visibility but also provide empirical experience for subsequent local cooperation, marketing, and user expansion.
This time, CoinUp used 'cool experiences' to bring users closer and 'cold storage-style security commitments' to sustain user trust at Coinfest Asia 2025. This event organically combined creative experiences with security demands, creating immediate community buzz while transforming brand reputation into perceptible trust. 'HOT $CP · Cold Vault' effectively turned offline interactions into clear brand recognition, showcasing CoinUp's dual strength in promoting creativity and ensuring safety, providing strong support for future market advancement and injecting practical momentum for CoinUp's long-term development in Indonesia and Southeast Asia.