Notcoin is the most unique presence in the past year. It is not a traditional VC token, nor is it just a meme, but rather claims to be the foremost Web3 gaming platform. Initially, it was just a mini-game embedded in Telegram, where players could earn tokens by clicking, akin to 'mining'. This seemingly simple 'play-to-earn' mechanism allowed tens of millions of users to enter the crypto world for the first time without any barriers.
Developed by Open Builders and supported by the TON Foundation, Notcoin quickly gained popularity leveraging Telegram's social traffic. Starting from a mini-game, it has grown into the flagship token of the TON ecosystem. To date, it has distributed over $220 million in rewards to the community, with more than 2.8 million on-chain holders, and the cumulative trading volume on decentralized exchanges has surpassed $1 billion. More importantly, it adopts a 100% fully circulating model, with no VC lock-ups, and almost all chips are in the hands of the community, which makes it stand out as particularly pure among many tokens.
The story of Notcoin illustrates that in a market with tight liquidity and dwindling investor interest in institutional projects, what truly ignites passion is a community-driven, gamified token. It transforms entertainment into an entry point for Web3 in the simplest way, and it makes community consensus the core value.
