NOT Series (Thirty-Four): Analysis of Notcoin's Airdrop Strategy
Notcoin's airdrop strategy was designed quite intelligently from the very beginning; it does not just randomly distribute tokens, but instead accumulates users through games and then targets them precisely. I remember when the project started, players earned points by mining tokens, which could later be exchanged for $NOT tokens at a certain ratio. The total supply exceeds 100 billion tokens, with 78% directly allocated to miners. This operation made over a hundred million players feel their efforts were worthwhile, with the airdrop reaching 11.5 million users, averaging about $250 per person, with no lock-up and no vesting, delivered directly. This fairness increased community participation and avoided the common issue of lock-up sell pressure seen in early projects.
Looking at the details, Notcoin not only conducted a large airdrop but also organized smaller-scale activities, such as providing additional rewards to 114,000 users, totaling $2.41 million, averaging $210 per person. These smaller airdrops served more like tests of community engagement while creating topics of discussion. The team also donated 103 billion NOT tokens to Telegram founder Pavel Durov, worth $6.8 million. This was not only a gesture of thanks but also indirectly enhanced the project's visibility. Pavel publicly stated he would hold onto them until they increased by 100 times; this endorsement transformed the airdrop strategy from merely distributing tokens into a marketing tool. As a result, after launching, the trading volume instantly exceeded 100 million, and the market capitalization soared to the forefront.
The core of the strategy is community-oriented, with 96% of the tokens given to players and ecological funds, avoiding VC monopolization. Compared to other projects, Notcoin's airdrop rhythm is tight, almost releasing everything at once, ensuring fair circulation. However, this also posed challenges; at the end of the airdrop, the market dipped 20% at one point due to significant short-term sell pressure. Later, the team introduced an Earn program, similar to launchpool, allowing users to stake TON to earn NOT, extending the holding incentives and alleviating volatility.
Overall, Notcoin's airdrop is not just about distributing money; it's also a tool for building loyalty. It begins with gaming, transforming into real assets, incentivizing users to remain in the TON ecosystem. If it continues to optimize, such as by adding more conditional tasks, this strategy can be replicated in new modules to promote the project's long-term success.
