August 25, 2025 — Treehouse (TREE) has recently raised market concerns due to issues such as the lack of transparency in its token unlock plan and airdrop rules. As a project focused on DeFi data analysis, TREE saw a surge in price after launching on exchanges like Binance and Coinbase at the end of July, but the price subsequently fell back and is currently around $0.31.

Token Unlock Risk: Team and Institutions Hold 35% Share

According to official tokenomics disclosures, the Treehouse team and early investment institutions collectively hold 35% of TREE tokens (17.5% by the team and 17.5% by institutions). This portion of tokens will be unlocked in batches starting September 1, raising market concerns that large-scale releases could put further pressure on the price.

"If the team and institutions choose to sell, short-term liquidity will significantly increase, potentially impacting the TREE price," said cryptocurrency analyst Mark Chen. "Investors need to closely monitor on-chain developments post-unlock."

Community Airdrop Controversy: 30% Token Distribution Rules Questioned

Treehouse previously promised to allocate 30% of tokens for community rewards and airdrops, but some users reported that the airdrop rules were not transparent enough, leading to short-term selling pressure in the market.

"Many users complain about the unfair distribution of airdrops; some received large amounts of TREE while eligible early supporters received very little," Reddit user @CryptoGardener posted in the r/TreehouseCoin section. Some investors chose to cash out as a result, further exacerbating price volatility.

Market Reaction: Increased Short Positions, Short-Term Trend Under Pressure

Affected by unlock expectations and airdrop controversies, bearish sentiment in the derivatives market for TREE is rising. Bybit data shows that the short position in TREE perpetual contracts increased by 47% within a week, and the funding rate has remained negative, indicating a short-term market bias towards pessimism.

However, some supporters believe that if Treehouse can successfully advance product development (such as the launch of the DOR protocol mainnet) after September, its long-term value remains promising.

Next Focus Points:

- Market Reaction Post-Token Unlock on September 1

- Will the team optimize and clarify airdrop rules?

- Will the DOR Protocol Mainnet Launch as Scheduled?

Currently, TREE price is fluctuating around $0.31, with a market capitalization of approximately $55 million. As the unlock date approaches, market volatility may increase, and investors should cautiously assess risks.

@Treehouse Official #Treehouse $TREE