$NOT – The Gamification of Distribution: Notcoin as a “Proof of Engagement” Protocol
From a mechanism design perspective, the launch of Notcoin was not simply a game—it was one of the most successful implementations of a “Proof of Engagement” airdrop protocol to date.
Unlike traditional airdrops that rely on wallet snapshots—often rewarding passive holders or enabling Sybil attacks—Notcoin introduced a model that directly measures and rewards the most valuable resource in any network: user attention.
The tapping mechanic provided a simple yet ungameable way to validate active, time-based participation, while squads and leaderboards added a powerful layer of social verification.
By reimagining token distribution, #THENotcoinOfficial established a new standard: one that is fairer, more effective, and capable of driving deeply engaged communities from day one—ultimately solving the persistent “ghost user” problem faced by many projects.
