Binance's rise to the top of the industry is no coincidence.

Co-founder He Yi, worth billions, is still actively and calmly handling customer complaints late at night. In the face of accusations like 'fraud' and 'scammer', he remains objective, presenting data and reasoning, clarifying facts while providing solutions.

While competitors are still focused on technology and fees, Binance has made 'customer trust' the widest moat.

The founder personally engages, conveying not just solutions but a commitment of 'taking responsibility for you'. This is the true form of 'dimensionality reduction strike'; this sense of trust cannot be bought with any amount of advertising!

Think of early Lei Jun and Elon Musk, who also acted as frontline customer service. Perhaps this is the common trait of top founders — an extreme focus on product and user experience, never absent.

Sister's actions repeatedly demonstrate how she has turned 'customer first' from a slogan into a living textbook and strategic core for the entire company.

The ultimate competition in business is often a competition of vision and dedication. Money can buy traffic, but it cannot buy the brand trust built on sincerity and patience.

Treating the last customer service position as a strategic stronghold and turning every misunderstanding into brand equity! I hope Binance can stay true to its original intention and continue to improve. #BNB创新高 #币安 @币安Binance华语