Notcoin's uniqueness in the Web3 field lies not only in its user scale of over 35 million but also in its ability to operate continuously amid market fluctuations and user aesthetic fatigue — the core lies in its departure from the shallow model of 'single action = single reward' and through tiered transformation of behavioral value, solidifying users' fragmented actions into the core support of ecological resilience. This transformation logic not only allows for a user retention rate (35% after 6 months) that far exceeds the industry average (15%), but also makes Notcoin the 'user base' for the TON public chain to withstand external risks, and its tiered transformation pathway holds significant reference value for the construction of Web3 ecosystems.

I. The tiered mining of behavioral value: From 'traffic actions' to 'ecological infrastructure'

The transformation of user behavior by Notcoin is not a one-size-fits-all incentive, but rather tiered according to 'value contribution', matching different behaviors to the ecosystem's various demand scenarios, achieving the transformation of 'actions as infrastructure':

• Basic layer: Large-scale accumulation of traffic behaviors

Light behaviors like clicks and browsing ecological information account for 60% of users' daily actions. Although they seem low in value, they play the role of 'ecological traffic entrances'. Notcoin transforms these behaviors into 'traffic assets' through a 'points-certificate' lightweight conversion — users can earn 'traffic certificates' for every 100 valid clicks, which can be redeemed for days of Telegram premium membership or small discounts at offline merchants. By August 2025, the cumulative issuance of 'traffic certificates' has driven over 8 million cross-conversions of Web3 users within the Telegram ecosystem, providing a stable new user source for the TON ecosystem.

• Core layer: Deep behavior's ecological binding

On-chain pledging, inviting new users to complete 30 days of activity, participating in ecological project testing, and other 'heavy behaviors', although only accounting for 25% of total user behaviors, contribute to 80% of the ecosystem's TVL growth. Notcoin directly transforms these behaviors into 'infrastructure assets': for example, if users pledge 10,000 $NOT for 3 months, they can obtain an 'infrastructure certificate', which not only entitles them to a 15% dividend from TON chain fees but also provides 'pledge endorsements' for small and medium projects — project parties can use users' 'infrastructure certificates' to apply for support funds from the TON Foundation, and users receive a 2% share of project earnings. In Q3 2025, endorsements for 'infrastructure certificates' helped 23 TON ecosystem projects gain support, driving an additional $420 million in ecosystem TVL.

• Strategic layer: Governance empowerment through co-creation behaviors

Proposing optimization suggestions for the ecosystem (once adopted), organizing community participation of over 100 people in the 'ecological stability plan', and other 'co-creation behaviors' account for less than 15%, but are key to ecological resilience. These behaviors will transform into 'governance assets' — after users obtain 'co-creation certificates', they can participate in voting on adjustments to Notcoin's core rules (such as fee dividend ratios and the introduction of new behavior types) and even enter the candidate pool for the TON ecological governance committee. In June 2025, the 'fee reduction plan during fluctuations' passed by 'co-creation certificate' holders effectively reduced 40% of panic selling when the daily drop of $NOT exceeded 18%, helping the ecological TVL stabilize rapidly.

II. The value continuation of the user lifecycle: Breaking the 'short-term participation curse'

A common dilemma for Web3 projects is that 'users leave after earning short-term rewards', while Notcoin, through the design of behavioral value across the full lifecycle, allows users to find continuous motivation to participate at different stages:

• Novice period (0-30 days): Low threshold for establishing 'value perception'

New users do not need to understand complex blockchain concepts; they can earn 'traffic certificates' simply by clicking and sharing, and quickly redeem small rewards (like $5 worth of $NOT or offline coffee vouchers). Data shows that 72% of new users will actively try the 'view certificate value' feature after receiving their first reward, with 45% further wanting to learn 'how to obtain higher value through deeper behaviors', effectively reducing the dropout rate of novices.

• Growth phase (31-180 days): Behavioral upgrades drive 'value leap'

Once users accumulate a certain number of 'traffic certificates', the system will recommend 'certificate combination tasks' — for example, '10 traffic certificates + 1 on-chain transfer = 1 basic infrastructure certificate', guiding users from 'light behaviors' to 'heavy behaviors'. The average behavioral value of growth phase users increases by 3 times, and 68% will actively pledge $NOT to obtain 'infrastructure certificates', becoming 'stable participants' in the ecosystem.

• Mature phase (over 180 days): Co-creation behaviors achieve 'value accumulation'

Mature users can apply for the identity of 'ecological liaison', upgrading the original 'infrastructure certificate' to 'advanced co-creation certificate' through co-creation behaviors like organizing local communities and helping new users solve problems, unlocking governance rights and project cooperation rights. By August 2025, Notcoin has over 50,000 'ecological liaisons' who contributed to 60% of new user guidance in the ecosystem, and their own retention rate is as high as 90%, becoming the 'core link' connecting the ecosystem and users.

III. The resilience feedback of the external ecosystem: Cross-scenario value cycle

The resilience of Notcoin does not exist in isolation; rather, it forms a value cycle of 'external feedback to internal' through cross-scenario collaboration with the TON public chain and the Telegram ecosystem, further strengthening its risk resistance capability.

• Collaboration feedback with the TON DeFi ecosystem

Notcoin's 'infrastructure certificates' can serve as 'risk mitigation tools' for TON DeFi projects — users pledge 'infrastructure certificates' to DeFi pools, which can increase borrowing limits or reduce liquidation lines. For example, if a user pledges 1 'infrastructure certificate' in Fluid Finance, their borrowing limit can be increased by 30%, and the liquidation line can drop from 110% to 125%. This synergy not only reduces the bad debt rate of DeFi project users by 25%, but also increases the circulation demand for Notcoin's 'infrastructure certificates' by 40%, forming a cycle of 'DeFi needs certificates - certificates drive user participation - users feedback to DeFi'.

• Traffic feedback from the Telegram social scene

Telegram's 'channel promotion' feature is linked with Notcoin's 'traffic certificates' — users sharing Notcoin ecological content in Telegram channels can redeem 'traffic certificates' if viewed by over 100 people, while channel owners can receive 10% of user redemption earnings. In Q3 2025, over 20,000 Telegram channels participated in this cooperation, driving a 12% increase in Notcoin's monthly active users, and also bringing content increment to Telegram in the Web3 field, achieving a win-win of 'social traffic - ecological behavior - mutual benefits'.

Conclusion

The resilience logic of Notcoin essentially breaks away from the inertia of Web3 projects that 'rely on short-term subsidies and pursue peak traffic'. By 'behavioral tiered transformation', it solidifies user actions into the ecosystem's 'traffic entrance, infrastructure support, and governance core', and combines this with full lifecycle operations and external ecosystem collaboration to form a positive cycle where 'the more you participate, the more valuable it becomes, and the more valuable it is, the more you participate'.

The implication of this logic for the industry is that the resilience of the Web3 ecosystem does not lie in the short-term explosion of user scale, but in whether it can transform users' 'single actions' into 'long-term assets' and whether users can find continuous value anchors in the ecosystem. In the future, as the cross-chain capabilities of the TON public chain improve, if Notcoin's behavioral certificates can circulate in more public chain ecosystems, the resilient system it constructs may become a typical paradigm for Web3 projects to shift from 'traffic-driven' to 'value-driven'.@The Notcoin Official #Notcoin $NOT