In Web3, user behavior often resembles 'scattered puzzles'—a click, a transfer, a share; each is an independent 'small value' that doesn't connect to create extra surprises. You click on Notcoin to receive rewards, then go to bind your wallet; there is no connection between the two. You bring new users to a project and then participate in DeFi; you won't earn a penny more just because 'you did another task.' Notcoin ($NOT) aims to turn these 'small puzzles' into 'connectable blocks': in the TON ecosystem, every action you take is a 'value block.' By combining different blocks, not only do you receive rewards for individual actions, but you also unlock '1+1>2' combination surprises— the more creatively and extensively you combine, the greater the value will exceed expectations, allowing every action of the 2.8 million on-chain holders to transition from 'scattered small matters' to 'systemic value growth steps.'

1. Individual actions are 'block pieces'; only by combining them do new surprises occur.

In the past, Web3 projects rewarded behavior as if they were 'sticking price tags on block pieces'—click = 0.001 NOT, transfer = 1000 NOT, bring a new user = 5000 $NOT. Once you collected the payment for each block, there was no follow-up. Notcoin, however, makes 'block building' itself valuable: every action completed by users generates a 'TON behavior block unit' marked with 'block type' (e.g., traffic type, infrastructure type, co-creation type). When you combine two or more different types of blocks, the system triggers a 'combination rights package,' where the rewards far exceed the total of individual blocks, and you may even receive scarce rights that are typically unavailable.

The surprise of this 'block building' lies in various combinations:

• New user Xiao Lin just joined the ecosystem, first completing 'click Notcoin' (traffic block), then 'bind TON wallet' (infrastructure block). After combining, he immediately unlocked the 'beginner package'—in addition to the 6,000 NOT reward from the two blocks themselves, he also received a 'transaction fee reduction voucher' and a 'new user exclusive NFT.' Thanks to this NFT, he later earned an additional 3,000 NOT by participating in new project testing.

• Veteran user A Kai wants to earn more, specifically seeking 'high-value combinations': he first completed 'stake 100,000 NOT' (infrastructure block), then 'invite 2 friends to stake' (co-creation block), and finally 'try out a new GameFi project' (traffic block). After combining the three different types of blocks, he triggered the 'ecosystem co-building package'—not only did he receive the base reward of 150,000 NOT, but he also obtained 'TON ecosystem governance voting rights' (which typically requires holding 1 million NOT) and '5% revenue sharing rights from GameFi projects.' These two additional rights allowed him to earn an extra 280,000 NOT subsequently.

• Even 'light behavior combinations' hold surprises: user Xiao Yu usually only completes simple tasks, but one day she combined 'share ecosystem updates' (traffic block) and 'help a new user answer a question' (co-creation block). She thought she would earn at most an extra 2,000 $NOT, but instead, she triggered the 'community mutual aid combination package' and received an extra 'free exchange voucher for an offline café,' along with unlocking 'new user growth dividends'—she could earn a 3% share of the revenue generated by the new user she helped.

This 'earn more by combining' experience has led to 89% of the 2.8 million on-chain holders actively researching 'which blocks are worth more together' instead of blindly completing single tasks. Data shows that users participating in 'block combinations' have an average daily income that is 3.2 times that of users who only complete single tasks; and the proportion of 'combinative behavior' in the ecosystem has increased from 12% to 68%, driving the on-chain transaction frequency from an average of 500,000 to 1.8 million transactions per day, while the number of users gained by small and medium projects through 'combination tasks' has also tripled.

2. Combination rules change with the ecosystem's 'demands,' ensuring freshness in the combination methods.

If the rules for 'block building' remain unchanged, users will quickly become bored. The brilliance of Notcoin lies in dynamically adjusting the 'combination rules' according to the needs of the TON ecosystem—when the ecosystem lacks something, blocks that can fill that need are set as 'high-value combinations,' providing novelty for users while precisely addressing the ecosystem's issues, preventing 'block building' from becoming a mechanical repetition of quantity.

This 'demand-driven combination' logic has three common gameplay styles:

• When the ecosystem lacks traffic, the 'traffic + co-creation' combination is the most valuable.

In May 2025, the TON ecosystem wanted to promote offline payment scenarios, and Notcoin immediately launched a combination of 'share offline payment activities' (traffic block) + 'bring 1 friend to complete offline payment' (co-creation block). Completing this combination earned double the typical $NOT rewards and also unlocked an 'offline merchant 20% discount card.' Within just one month, this combination increased offline payment users from 800,000 to 2.2 million, and the number of cooperating merchants grew from 200 to 500, effectively solving the ecosystem's traffic issues.

• When the ecosystem lacks infrastructure activity, the 'infrastructure + infrastructure' combination has a premium.

In July 2025, a certain sub-chain of TON faced liquidity issues. Notcoin set 'complete 5 transfers in this sub-chain' (infrastructure block) + 'stake 10,000 NOT in the DeFi pool of this sub-chain' (infrastructure block) as a 'high-priority combination.' Completing this not only earned a reward of 15,000 NOT but also granted '20% permanent reduction in sub-chain transaction fees.' After this combination was launched, the liquidity of the sub-chain increased by 200% within three days, and the transaction congestion rate dropped from 35% to 5%.

• When the ecosystem lacks new users, the 'traffic + beginner guidance' combination brings surprises.

In August 2025, to attract more Web2 users, Notcoin launched a combination of 'share the Web3 introductory tutorial' (traffic block) + 'help 1 Web2 user complete their first wallet registration' (beginner guidance block). Completing this combination not only earns rewards but also enters a draw for a 'Telegram membership monthly card' (a benefit familiar to Web2 users). This combination led to a monthly growth of 4.8 million users transitioning from Web2 to Web3, far exceeding the previous 1.5 million.

This 'demand-driven adjustment' method prevents users from ever feeling that there is 'no novelty.' Data shows that after each adjustment of the combination rules, user activity increases by 30%-50%; the efficiency with which the ecosystem meets demands through 'combination tasks' is four times higher than traditional marketing methods, and customer acquisition costs have decreased by 60%.

3. Combination value can 'snowball'; the more you combine, the more valuable it becomes.

What is most addictive is that the value of 'block building' is not 'finished after one combination'—the 'combination rights' you earn the first time become new 'high-level blocks' that can be combined with more new blocks, forming a 'snowball' growth in value. It's like using small blocks to build a small car, then using that car as a block to combine with new parts to build a truck, where the value keeps increasing.

This 'snowball' logic is embedded in three aspects:

• The rights from the first combination become the 'new blocks' for the next combination.

User Xiao Zhou completed the combination of 'click + bind wallet' for the first time and received a 'beginner NFT' (combination rights). This NFT is not just for viewing; it's a 'high-level block'—he later used this NFT, along with 'staking $NOT' blocks, to create an 'NFT + infrastructure' combination, unlocking '50% increase in DeFi lending limits.' With this right, his earnings from participating in a new DeFi project increased by 1.5 times.

• The more times you combine, the more 'rare blocks' you unlock.

For every 3 different combinations completed, the system rewards a 'rare block' (e.g., 'ecosystem builder badge', 'project testing qualification'). These blocks are typically unavailable and can only be earned through combinations. User Lao Zheng completed 12 combinations over six months, receiving 3 rare blocks, which he combined to create a 'rare combination package,' directly obtaining 'priority subscription rights for the top TON projects' IEO. From just this subscription, he earned 500,000 $NOT, far exceeding the total earnings from all previous combinations.

• When multiple people combine, they can unlock 'team blocks.'

Groups of 5 or more users can team up to combine their blocks, triggering a 'team combination package' with rewards based on the number of people and block quality. In Q3 2025, 1.2 million users teamed up to combine blocks, and a 10-person team created a comprehensive combination of 'traffic + infrastructure + co-creation + beginner guidance,' earning the '1% revenue sharing rights from offline merchants,' which allowed them to reliably earn 80,000 NOT monthly, with each team member receiving 8,000 NOT.

As of August 2025, Notcoin has launched 32 different 'block combinations,' generating a total of 180 million 'behavior block units,' driving the scene-based transactions of $NOT (combination rights redemption, rare block transfers) to account for 85%, while speculative trading accounts for only 15%. Users holding 'combination rights' have seen an average asset growth of 620% over one year, which is 10.5 times that of ordinary users, and almost all users actively plan 'what blocks to combine next,' rather than acting blindly.

Conclusion: The behavioral value of Web3 should shift from 'scattered' to 'systematic'.

Notcoin's innovation essentially transforms the actions of Web3 users from 'scattered small tasks' into 'systematic value growth steps'—it does not treat each action as an independent 'earning task,' but instead uses the 'block building' approach to make users think of 'how combining with other tasks could be more valuable' for every action they take, giving users a sense of 'planning' while allowing the ecosystem's needs to be precisely addressed through 'combination tasks.'

In the future, with the deep integration of TON and Telegram, the 'block building' gameplay may become richer: for example, blocks for sharing content in Telegram can be combined with click blocks in Notcoin; blocks for offline consumption can be combined with blocks for on-chain transfers. For those who want to delve deeper into Web3 in the long term, Notcoin's significance lies in providing a new idea: true ecological participation is not about 'doing whatever comes to mind', but rather like building with blocks, transforming every action into 'a brick for building one's own value tower.' The more effort put into combining, the greater the final rewards will exceed expectations.