While most Web3 projects are still struggling with 'how to encourage users to actively enter the crypto world', Notcoin (NOT) has found a more efficient path—it does not disrupt users' social habits but converts the social energy of 'group chat interactions, friend sharing, and channel discussions' on Telegram into accumulable and convertible NOT value through Web3 mechanisms. This design of 'social equals value' not only gathers 50 million users and 2.8 million on-chain holders for $NOT, but also transitions the TON ecosystem from a 'technical circle' to a 'mass social scene', redefining the integration of Web3 with users' social lives.
1. Creativity: Precisely transforming social energy to generate Web3 benefits from daily interactions
The creativity of NOT lies in breaking the mindset of 'Web3 value = independent operation', converting users' already active Telegram social behavior into quantifiable Web3 benefits. Traditional Web3 projects obtain benefits in a 'one-way' manner—users need to leave the social scene and open a dedicated app to complete tasks; while NOT's benefit acquisition is 'embedded': participating in discussions related to NOT in group chats, every time an effective opinion is sent, 'group chat energy' can be converted into NOT; inviting friends to join the Telegram team allows the sharer to earn 'social viral energy' shares from each subsequent mining or exploration behavior of the friend; interacting and questioning developers in project channels can unlock 'deep social energy' rewards after quality questions receive replies.
This design has surprised 90% of the 'non-crypto native group' among 50 million users: 'It turns out that chatting with friends and speaking in groups can also earn NOT'. For example, a mother shares NOT tasks in a maternal and child group, bringing in 10 friends to participate, and she can cover part of her formula expenses each month through profit-sharing; a professional discusses the TON ecological project in an industry group, and after high-quality insights are pinned, unexpectedly receives additional NOT rewards. As of August 2025, NOT has transformed over 350 million Telegram social behaviors into energy, generating $NOT assets, of which 82% comes from 'group chat interactions' and 'friend sharing', thoroughly integrating Web3 benefits into users' social daily life.
2. Professionalism: Energy transformation model + ecological closed loop, ensuring that value does not dissipate and is recyclable
The professionalism of NOT is reflected in the fact that its 'social energy transformation' is not just about issuing tokens, but relies on technical models and ecological collaboration to ensure that every unit of social energy has genuine value support. On the technical side, NOT has developed a 'social energy dynamic assessment system'—this system acts like a 'precise energy measuring instrument', adjusting returns based on the quality of social behavior: for the same group chat interaction, the 'highly active social' that participates in discussions for 7 consecutive days yields 2.5 times higher returns than occasional comments; for the same friend sharing, if a friend interacts on-chain more than 8 times within 30 days, the 'high-value viral sharing' has a profit-sharing ratio 5 times higher than a one-time invitation; for the same channel questioning, the 'constructive interaction' that promotes project optimization rewards are 4 times that of ordinary questions.
This system allows 96% of the 2.8 million on-chain holders to clearly perceive 'how to socialize to earn more', with the average daily social conversion time increasing from the initial 8 minutes to 25 minutes. Ecological collaboration further forms a closed loop of value: in terms of token economics, NOT splits 22% of the ecological incentive pool into a 'social basic conversion pool' and an 'ecological feedback pool'—the basic pool guarantees baseline returns for daily socializing, while the feedback pool is injected by the 'social traffic procurement' of TON ecological projects (for example, if a certain DeFi project needs to acquire customers through social viral sharing, it pays NOT to the feedback pool, and users sharing the project can earn additional rewards). As of now, over 320 TON ecological projects have injected more than $280 million in NOT into the feedback pool, forming a virtuous cycle of 'social conversion → ecological customer acquisition → NOT appreciation → return enhancement'. On the technical adaptation front, relying on the TON blockchain's transaction speed of over 1000 transactions per second, the NOT from social energy conversion is credited in real-time, with a success rate of 99.9%; at the same time, the 'anti-cheat energy shield' has eliminated over 4.2 million bot accounts from false social behaviors, burning over 1.1 billion non-compliant NOT since 2025, ensuring value stability.
3. Relevance: Aligning with the trend of 'socialized participation' to bring conversion benefits into daily life
The core demand of the current Web3 industry is to 'make participation more in line with user habits'—the 'social energy transformation' of NOT perfectly aligns with this trend. For users, it addresses the pain point of 'high participation barriers and impractical benefits in Web3': the transformed NOT can be cashed out at any time on 15 top exchanges like Binance and OKX (61% of the supply is circulating on-chain, with DEX trading volume exceeding $1 billion), and can also be used for daily consumption in global sinking markets—Southeast Asian users can exchange $NOT for street food, African users can top up mobile credits, and Latin American users can deduct ride-hailing costs, allowing 'social benefits' to genuinely serve daily life.
For the industry, NOT's 'social energy transformation' aligns with the direction of 'massification + compliance': on one hand, it relies on Telegram's global social penetration to plan to cover 300 million new users through 'social conversion' in the next year—these users are mostly from 'high-frequency social groups', who are highly receptive to the 'chatting for profit' model, which is the core increment of Web3's popularization; on the other hand, NOT collaborates with Binance on a 'compliant social plan'—after users complete a simple KYC, the efficiency of social energy conversion increases by 50%, while the system prioritizes matching high-value social tasks for compliant users (such as participating in compliant discussions of the TON project), ensuring ecological health and allowing users to earn more securely. The recently launched 'Social Energy Transformation Challenge' offers a reward of $150,000 in $NOT, encouraging users to earn through compliant social interactions (real interactions, effective sharing), and the event attracted over 8.5 million participants within a day, confirming the market potential of 'socialized Web3'.
From a 'single group chat statement' in Telegram to the 'Web3 social value' that can be monetized and drive the ecosystem, NOT's innovation is not to create 'more complex technology' but to integrate Web3 into users' social daily life. It uses 'social conversion' to turn interactions into value, uses 'ecological closed loop' to make returns sustainable, and uses 'real-life application' to ensure that value is not abstract. For participants concerned about the future of the crypto industry, NOT is not only the core token of the TON ecosystem but also a key sample of Web3's 'massive breakout'—when social behavior can easily be converted into Web3 value, the inclusiveness of Web3 truly transforms from a concept into a tangible daily reality.
