Who doesn't like to receive something for free? In the world of cryptocurrencies, this is possible through airdrops, which have become one of the most popular strategies to attract users and build communities. An airdrop consists of the free distribution of tokens from a new cryptocurrency to a large number of people. To qualify, it is usually necessary to hold a specific cryptocurrency in your wallet, such as Ethereum, or to have interacted with a particular platform or service.
Projects use airdrops as a smart marketing tool: in addition to promoting the new coin, they encourage the formation of an active community of holders, increasing engagement and visibility for the project. Some airdrops conducted in the past have become extremely profitable for those who received them, generating unexpected fortunes.
For crypto enthusiasts, keeping an eye on new projects and possible airdrops has become almost a daily mission. Researching, staying updated on news, and participating in the right communities can make the difference between receiving some worthless tokens or gaining assets that could appreciate exponentially in the future. For many, airdrops represent an opportunity to get in early on promising projects and to experience the crypto universe in a fun and potentially profitable way.