NOT Series (26): How does Notcoin retain users?
The game Notcoin captured players' hearts from the very beginning, with the thrill of 'mining' by simply tapping the screen making it hard for many to stop playing. However, just relying on novelty is not enough to retain users. The team smartly focused on the community, regularly organizing small activities in their Telegram group, such as sharing tips on earning coins, which allowed participants to win extra rewards. This not only increased interaction but also made players feel like they were part of a big family where everyone encouraged each other, shared strategies, and naturally created a stronger bond. Some people even log in daily to earn coins because of friends in the group.
In addition to the community, the updates to Notcoin's gameplay also play a crucial role. Initially, it was just simple tapping, but later they added an Explore-to-Earn task system, allowing players to earn more coins by completing challenges. This made the game less monotonous, giving players new goals to pursue. For instance, in the exploration mode, you can team up for adventures and unlock hidden rewards, which transformed many from 'playing casually' to 'having to log in daily.' I personally tried it and initially thought I would get bored after a few taps, but because of these small tasks, I played for several weeks without feeling bored.
Let’s talk about token incentives, which may be Notcoin's secret weapon for retaining users. Once the in-game currency can be exchanged for on-chain $NOT, everyone's enthusiasm skyrocketed. The team also designed a token-holding reward mechanism, where holding a certain amount of NOT can allow participation in the ecological fund's dividends or unlock advanced gameplay. This turns players from mere consumers into 'shareholders' of the project, making them more willing to stay long-term. Just think about it, when your efforts in earning coins directly translate into real value, who would leave easily?
Of course, Notcoin also values user feedback. They frequently solicit opinions on social media and iterate quickly. For example, when players complained that earning coins was too exhausting, they added an auto mode, which although less efficient, is suitable for office workers who want to play discreetly. Such thoughtful designs make users feel valued, naturally increasing their loyalty. In summary, Notcoin doesn’t rely on one-off transactions to keep people around; instead, it fosters a layered experience that allows everyone to evolve from curiosity to dependence, truly rooting themselves in the TON ecosystem.
