A major pain point in the Web3 industry is the 'value ambiguity' of user behavior—how much value do clicks, on-chain operations, project participation, etc., actually create for the ecosystem? Most projects only provide rewards without clarifying value, leading users to 'participate for rewards,' making it difficult to form a deep bond with the ecosystem. However, Notcoin ($NOT), as the flagship token of the TON ecosystem, has broken this predicament by innovating with 'user behavior ecological pricing' as its core, labeling each participation of 50 million users with a clear 'ecological price' through layered pricing systems, dynamic pricing mechanisms, and value anchoring, allowing users to clearly understand 'how much their behavior is worth,' while also providing precise value input to the TON ecosystem, ultimately consolidating 2.8 million on-chain holders and becoming the 'core price maker' connecting user behavior with ecological value.
I. Tiered pricing system: Assign a clear 'ecological value anchor' to each type of behavior.
Traditional Web3 project rewards are often 'one-size-fits-all,' with vague distinctions between rewards for clicks and on-chain actions, failing to guide users towards high-value behaviors. Notcoin's breakthrough lies in establishing a 'behavioral tiered pricing system'—assigning different 'ecological prices' to different actions based on their contribution to the TON ecosystem, allowing users to clearly understand 'what is more valuable,' while also providing the ecosystem with urgently needed targeted value input.
This system categorizes user behavior into three levels, with each level corresponding to clear ecological value and $NOT rewards:
• Basic layer behavior (ecological traffic value): For example, clicking on Telegram, browsing TON ecosystem information, priced as '1 action = 0.001 $NOT + 1 point of ecological traffic value,' mainly delivering basic users to the ecosystem, these behaviors cumulatively brought 50 million initial users to TON, of which 35 million are newcomers to Web3;
• Value-adding layer behavior (infrastructure activation value): For example, binding TON wallets, completing small on-chain transfers, and participating in DeFi liquidity mining, priced higher and accompanied by 'infrastructure value-added rights'—for example, 'binding wallet = 5,000 NOT + 10 points of infrastructure activation value,' 'on-chain transfer = 10,000 NOT + 20 points of transaction contribution value.' These behaviors directly activate the core infrastructure of TON: the number of TON wallet openings increased from 8 million to 24 million (4.8 million from Notcoin), and the daily on-chain transactions surged from 500,000 to 1.8 million, with transactions contributed by value-adding layer behaviors accounting for 65%;
• Co-creation layer behavior (ecological growth value): For instance, inviting friends to go on-chain and driving them to complete value-adding behaviors, providing optimization suggestions for TON projects (if adopted), and organizing local user communities, with the highest pricing and unlocking 'ecological dividend rights'—for example, 'inviting 1 friend to complete a value-adding behavior = 20,000 NOT + 1 monthly dividend certificate.' In Q3 2025, co-creation layer users on average received dividend earnings that accounted for 18% of their total NOT assets, and such behaviors have provided low-cost customer acquisition for over 200 TON projects, with an average customer acquisition cost of only $0.09, far below the industry average.
This tiered pricing makes 'behavioral value visible.' Among the 2.8 million on-chain holders, 72% actively choose value-adding layer and co-creation layer behaviors, with the proportion of high-value behaviors increasing from 20% in the early stage to 58%, fundamentally changing the industry's previous situation of 'blindly engaging in basic behaviors.'
II. Dynamic pricing mechanism: Let behavior prices follow ecological demand.
Ecological demand is dynamically changing—sometimes lacking infrastructure activation, sometimes lacking project promotion, fixed pricing cannot adapt to demand. Notcoin's professionalism lies in launching a 'dynamic pricing mechanism'—adjusting the 'ecological prices' of different behaviors according to the real-time demand of the TON ecosystem, ensuring that user behavior precisely matches ecological pain points, achieving 'wherever the demand is, user behavior flows there.'
Its core logic is 'demand perception + price adjustment': Notcoin's backend monitors TON ecosystem data in real time. When a certain sub-chain has insufficient liquidity, it will immediately raise the pricing of 'that sub-chain's staking behavior' by 50% and label users' interfaces with 'high-demand behavior · additional 50% reward,' guiding user participation; when a certain GameFi project needs to expand its testing users, the pricing for 'testing the project and providing feedback' will temporarily double, bringing in 80,000 test users with a feedback adoption rate of 45%; during the TON Foundation's launch of the 'offline payment popularization plan,' the pricing for 'using NOT to complete offline convenience store payments' was raised to three times its usual rate, leading to NOT's offline payment transaction volume in Southeast Asia exceeding $60 million in a single month, with partner merchants increasing from 200 to 500.
This dynamic adjustment allows ecological demand to be met efficiently: data shows that after the dynamic pricing mechanism was activated, the 'demand-behavior matching efficiency' of the TON ecosystem improved by 300%. A certain sub-chain once faced trading congestion due to insufficient liquidity; by enhancing the pricing of staking behavior, liquidity grew by 200% within 24 hours, completely resolving the congestion issue. At the same time, users can also achieve higher returns through 'high-demand behavior,' with users participating in dynamic pricing experiencing a 42% greater appreciation in $NOT assets compared to those engaged in fixed pricing.
III. Value anchoring design: Making $NOT the 'measurement' of ecological value.
The ultimate value of Notcoin lies in upgrading NOT from a 'reward token' to a 'value measurement' of the TON ecosystem through behavioral pricing—each NOT corresponds to a clear ecological contribution, and users holding NOT are holding quantifiable ecological value; projects and infrastructure within the ecosystem also need to use NOT as the 'pricing unit' to form a positive cycle of 'NOT pricing → behavior input → ecological appreciation → NOT becoming more valuable.'
This anchoring manifests in two aspects:
• Unified cross-scenario pricing: Regardless of whether in GameFi, DeFi, or SocialFi scenarios, the number of NOT used for pricing the same ecological contribution behavior remains consistent—e.g., 'bringing 1 new on-chain user to the ecosystem' is 15,000 NOT in GameFi and also 15,000 NOT in DeFi, avoiding the confusion of 'different values in different scenarios' and making NOT a universal 'unit of ecological value.'
• Pricing linked to destruction: Each time a pricing behavior is completed, the system will take 1% of NOT from the reward pool for destruction (cumulatively over 5.1 billion destroyed). The higher the behavioral pricing and the more users participating, the greater the destruction amount, which not only safeguards the scarcity of NOT but also deeply binds the value of NOT to the total amount of ecological behavior. As of August 2025, the cumulative transaction volume of NOT's DEX exceeded $1 billion, of which 70% came from 'scenario-based transactions after pricing behaviors' (such as staking after value-adding behaviors, dividend exchanges after co-creation behaviors), rather than short-term speculation, validating the recognition of $NOT as a 'value measurement.'
This anchoring makes the value of NOT no longer depend on market speculation, but rather based on the 'quantitative contributions of ecological behavior.' Among the 2.8 million on-chain holders, 85% choose to hold long-term, believing that 'holding NOT is holding the growth value of the TON ecosystem,' further reinforcing the 'measurement' status of $NOT.
Conclusion: The 'breaking benchmark' for pricing the value of Web3 behaviors.
Notcoin's success essentially addresses the core pain point of 'behavioral value ambiguity' in Web3—it does not attract users with vague rewards, but rather through layered pricing, dynamic adjustments, and value anchoring, clearly labeling each user behavior with an 'ecological price,' allowing users to 'participate to create value,' and enabling the ecosystem to 'obtain precise value as needed.'
With the deep integration of TON and the Telegram ecosystem (such as the upcoming 'ecological demand-behavior pricing docking platform'), the role of Notcoin as a 'value pricing tool' will be further amplified. For participants focusing on the long-term value of Web3, Notcoin is not only a high-quality asset of the TON ecosystem but also a key to grasping the trend of 'behavior creating quantifiable value'—it proves that the future of Web3 lies in ensuring that every user participation has clear value, and that every token anchors real ecological contributions.
