The Web3 industry is never short of traffic, but projects that can transform 'short-term traffic' into 'long-term ecological value' are few and far between. Notcoin ($NOT), as the flagship token of the TON ecosystem, has jumped out of the industry's inertia of 'customer acquisition as an endpoint' by focusing on 'user value conversion.' Through a path design from low thresholds to high stickiness, an ecosystem-empowering token economy, and a trend-oriented popular interface, it has turned 50 million mass traffic into 2.8 million on-chain co-builders, becoming the key converter connecting Web3 with the masses and activating the TON ecosystem.
1. From 'one-click' to 'long-term co-building': Innovative path for sticky conversion
Traditional Web3 projects rely on 'high-yield gimmicks' to attract new users but struggle to retain them, while Notcoin's core breakthrough lies in building a complete path from 'low-threshold participation' to 'high-sticky co-building' through 'scenario-based interaction + long-term rights,' ensuring that traffic is no longer just 'transient.'
Its conversion logic lies in 'lightweight entry + tiered rights': without needing to download a wallet or remember a mnemonic phrase, users can click on the 'Notcoin' animation in the Telegram chat interface to receive basic rewards. This 'seamless interaction' allows 35 million crypto newcomers to first access Web3, completely breaking the industry entry barrier; after users complete the light operation of 'binding TON wallets,' they not only unlock higher NOT rewards but also activate 'ecological dividend rights'—staking NOT allows participation in the TON ecosystem service fee distribution, with annual staking returns reaching 9.2% by Q2 2025, far exceeding the industry's average level. This 'operation brings long-term benefits' design has driven 2.8 million users from 'gamers' to 'on-chain holders,' with 85% choosing to continue participating. More critically, the 'invitation co-building mechanism' allows users who successfully invite friends on-chain to receive a 10% permanent share of their friends' ecological earnings, rather than a one-time reward, prompting 70% of holders to actively become 'ecological dissemination nodes,' forming a decentralized traffic conversion network.
This path design has led to a 30-day retention rate of 58% for Notcoin users, far exceeding the average level of 25% for Web3 projects, truly realizing a 'traffic-user-co-builder' leap, directly driving the number of TON wallet accounts from 8 million to 24 million, with 4.8 million of the new accounts coming from Notcoin, becoming the core engine for user growth in the TON ecosystem.
2. From 'token trading' to 'ecological necessities': Empowerment design of the economic model
Most crypto tokens serve merely as 'trading targets,' whereas the $NOT token economic model has been designed from the outset to bind 'ecological participation,' making the token an 'energy carrier' that activates the TON ecosystem, rather than a mere speculative tool.
The empowering nature of its economic model is reflected in three aspects: First, staged rewards activate infrastructure; the $220 million community rewards are not blindly distributed but are precisely allocated according to the three stages of 'enlightenment-conversion-co-building'—$80 million in the enlightenment phase awakens public awareness, $60 million in the conversion phase promotes users to bind wallets and complete on-chain transactions, directly boosting on-chain daily active transactions from 500,000 to 1.8 million, and $80 million in the co-building phase guides users to experience over 200 TON projects, with a certain GameFi project adding 150,000 players in just three days through this model; Second, the destruction mechanism is linked to ecological contribution; unclaimed NOT rewards will be destroyed monthly (over 5.1 billion have been burned), and the scale of destruction is positively correlated with ecological active user numbers—the more active the ecosystem, the stronger the deflationary pressure, ensuring token scarcity while incentivizing user participation; Third, **liquidity services for ecological use**; 96% of NOT is distributed through 15 major platforms like Binance and OKX to ordinary users without institutional private placement interception, while the 'NOT/TON' trading pair is launched on the TON ecosystem DEX, supporting users to quickly exchange for staking, NFT minting, and other scenarios. By August 2025, the cumulative transaction volume of NOT on DEX exceeded $1 billion, with 70% coming from 'in-ecosystem transactions,' rather than short-term speculation.
This 'ecological empowerment' economic model deeply binds the value of $NOT with the activity of the TON ecosystem; 61% of the token circulation is used in ecological scenarios, completely shedding its 'speculative' nature and becoming a 'necessary tool' for the TON ecosystem.
3. From 'niche ecosystems' to 'mass availability': Interface value through trend positioning
The future of Web3 lies in 'popularization,' and the TON ecosystem, with over 1 billion monthly active users on Telegram, is becoming the core carrier of this trend. Notcoin accurately positions itself in the role of 'popular interface for the TON ecosystem,' using localized and scenario-based designs to truly bring Web3 into the lives of the masses.
Its interface value is reflected in 'breakthroughs in sinking markets' and 'practical scenarios landing': targeting sinking markets in Southeast Asia and Africa, it launched an 'ultra-light version' of Notcoin (with memory under 500MB), compatible with low-end devices; in tests in Nigeria and Indonesia, user retention rate reached 52%; integrating local payment tools like Mercado Pago (Latin America) and M-Pesa (Africa), users can directly purchase NOT with local fiat currency, addressing the 'exchange difficulty' issue, with user growth in the Latin American and African markets projected to increase by 200% and 180%, respectively, by 2025; in practical scenarios, it has established payment links within the Telegram ecosystem, allowing users to purchase Telegram memberships, stickers, and even pay at partner convenience stores in Southeast Asia with NOT. By Q3 2025, the transaction volume of '$NOT daily payments' is expected to exceed $50 million, moving the token from 'in-ecosystem circulation' to 'real-world use.'
The positioning of this popular interface has made Notcoin a 'key springboard' for the TON ecosystem to reach the masses—providing over 200 TON projects with a low-cost customer acquisition channel (average customer acquisition cost of $0.1-0.2), and driving the TON ecosystem from a 'niche technology circle' to a 'mass lifestyle circle,' with on-chain transaction fee income increasing threefold and network effects continuously strengthening.
Conclusion: A benchmark example of value conversion in Web3
The success of Notcoin is essentially about seizing the core proposition of 'traffic transforming into value' in Web3—rather than treating users as 'traffic numbers,' it innovatively transforms every user participation into ecological value through path innovation, economic empowerment, and trend positioning. This 'converter' model not only injects lasting vitality into the TON ecosystem but also provides a replicable model for the Web3 industry: the true core of ecology is not about attracting traffic through short-term hype, but rather enabling the masses to gain value through participation, turning traffic into 'co-building power' for the ecosystem.
With the further integration of TON and the Telegram ecosystem, as well as Notcoin's exploration of more practical scenarios, the converter value of $NOT will continue to amplify. For participants focused on the long-term value of Web3, Notcoin is not only a quality asset in the TON ecosystem but also a key choice for seizing the popularization dividends of Web3—it proves that the bridge connecting the masses with Web3 is never complex technology, but rather value design that truly benefits users.
