Since its launch, Bitlayer has quickly surpassed 50,000 users. Its user growth does not rely on short-term marketing but instead follows a progressive strategy of 'event traffic - product experience - ecosystem stickiness', achieving efficient user conversion and long-term retention.
In the customer acquisition stage, the Binance Wallet Booster event is the core strategy: by designing a low entry barrier (1 USD BTC staking) and high incentives (BTR token rewards), it lowers the threshold for user participation. At the same time, leveraging the traffic advantages of Binance Wallet, it quickly reaches both new and experienced users in the crypto space. The event sets up tiered tasks (such as staking duration and inviting friends) to guide users to deeply experience core functions such as YBTC generation and cross-chain operations, rather than simply 'taking advantage'.
In the retention stage, Bitlayer enhances user stickiness through product experience optimization: first, simplifying the operation process, compressing complex operations like cross-chain and staking into three steps or less; second, providing diversified income scenarios to meet different user needs; third, establishing a user feedback mechanism to iterate products based on user suggestions (such as the recently optimized YBTC redemption speed).
From the data, the user retention rate (30 days) of the Booster event reached 45%, far exceeding the industry average of 20%. Furthermore, 28% of users continued to use YBTC to participate in DeFi after the event ended, indicating that its 'event-ecosystem' conversion path has initially been established.
