@Treehouse Official #Treehouse $TREE Focus on the Pain Point: Start by highlighting the universal problem every DeFi user faces: information overload and the difficulty of tracking wealth across chains. Position Treehouse as the elegant solution.

Simplify the Concept: Avoid overly technical jargon. Frame it as the "DeFi Dashboard" or "Crypto Command Center" for the average user. Use strong, relatable analogies (e.g., "Bloomberg Terminal for DeFi").

Show, Don't Just Tell: Use mock-ups or actual screenshots of the Treehouse app interface. Visuals of a clean dashboard are incredibly effective.