Timeline & where this happens
Activity period: Aug 21, 2025, 09:00 UTC → Sep 21, 2025, 09:00 UTC.
Platform: Binance Square → CreatorPad campaign page (task hub & leaderboard).
Task checklist (what you need to do)
Core tasks shown in the official announcement
You must complete Tasks 1–3 during the activity period to qualify for a share of the pool.
Task 1 — Create posts (Binance Square + X):
Minimum 100 characters, about Kava.
Include #KavaBNBChainSummer and $KAVA .
Mention @kava .
Must be original and relevant.
Task 2 — Follow accounts:
Follow Kava’s Binance Square and X accounts via the activity landing page.
Task 3 — Make a KAVA trade (any one route):
Spot / Futures / Convert: at least $10 in a single transaction.
Why these matter: Posts drive your mindshare score on the 30-day Project Leaderboard; trading + following confirm eligibility for rewards.
About “Tasks 4–7” you may see inside CreatorPad
On the CreatorPad page, some users will see extra on-page tasks (e.g., additional follow/repost actions). Community summaries note that, to qualify for the Project Leaderboard, you need Task 1 and Task 3 plus Task 5, 6, or 7; to qualify for the reward pool, you must also complete follow/post tasks (often labelled Task 2 and 4), and Task 4 doesn’t contribute to rank. This nuance appears in CreatorPad UI/tooltips but isn’t fully enumerated in the global announcement; treat it as UI-level requirements that enforce the same idea: content + trading for ranking, plus follow/post for pool eligibility.
Rewards structure
Pool size: $100,000 in KAVA.
Split:
Top 100 creators on the Kava Project Leaderboard: $50,000, proportionally by 30-day mindshare.
Formula:
Your reward = (Your mindshare% / Sum of mindshare% of Top 100) × 50,000 KAVA(Binance example format used in prior CreatorPad posts; here, the constants reflect this KAVA campaign.)
All remaining eligible participants (who completed all required tasks): $50,000, shared equally.
What is “mindshare”?
CreatorPad’s Mindshare Leaderboard (introduced July 17, 2025) ranks users by the quality, relevance, and consistency of their posts over a 30-day window. More thoughtful, on-topic, regular posts → higher mindshare → bigger share of the Top-100 pot.
Eligibility, verification, and payout logistics
KYC required: Only verified Binance accounts are eligible. Sub-accounts/bulk-registered accounts are excluded.
Post-visibility rule: Keep campaign posts published for 60 days after the campaign ends (deleting early disqualifies).
Content policy: Posts must follow Binance Community/Content Guidelines. Violations are ineligible.
Distribution: Winners receive a voucher in Rewards Hub within 21 working days after the activity ends; voucher validity is 7 days from distribution.
Notice of win: Push notification via Creator Center → Square Assistant.
Regional notes & stablecoin restrictions (EEA): Some pairs/volumes may not count; see announcement footnotes.
How to maximize your mindshare (practical playbook)
Post cadence: Aim for consistent, daily posts throughout the 30-day window to keep your mindshare rolling. (Mindshare is explicitly tied to consistency and quality.)
On-topic depth: Cover Kava ecosystem angles—tech stack, recent on-chain stats, dApps, integrations, and Kava/BNB Chain ties—rather than generic crypto chatter. (Relevance is scored.)
Follow the format exactly: 100+ characters, ,
#KavaBNBChainSummer $KAVA , @kava mention, original content. (Automation/copypasta risks disqualification.)Engagement helps quality: Thoughtful threads, visuals, and data points tend to earn more engagement—which typically correlates with “quality” scoring on content leaderboards. (The official text highlights quality; this is a practical inference.)
Complete the trade early: Knock out the $10 KAVA trade (Spot/Futures/Convert) early to lock eligibility; don’t leave it to the last day.
Finish every required follow/post task: Even if a “Task 4” shows “no rank impact,” it can still be required for pool eligibility—make sure every toggle on CreatorPad turns green.
Keep posts up for 60 days after end date: Set a reminder; deleting too soon voids rewards.
Worked examples (how the math pays out)
Example A — You’re in the Top 100
Your 30-day mindshare = 2.0%.
Sum of Top-100 mindshare = 100% (by definition).
Your payout from the Top-100 pool = 2.0% × 50,000 KAVA = 1,000 KAVA.
Example B — You’re eligible but not Top 100
8,500 users finished all tasks; 8,400 are outside Top 100.
$50,000 in KAVA is split equally → each gets 50,000 / 8,400 ≈ 5.95 KAVA. (Numbers here are illustrative; actual counts vary.)
Fine print (summarized)
Binance can change, extend, or cancel the campaign; final interpretation remains with Binance.
Only master accounts qualify; Linked X account must be unique to one Square account.
Voucher distribution: up to 21 working days post-campaign; redeem within 7 days.
Quick start — your 5-minute action plan
Open CreatorPad → KAVA page and hit “Join/Start” (region permitting).
Follow Kava on Square + X via the landing page.
Make one $10 KAVA trade (Spot/Futures/Convert). Screenshot your fill.
Post daily on Square + cross-post to X with the exact tags/mentions.
Keep posts live for 60 days after Sep 21, 2025.
Sources & further reading
Official Binance announcement (global): Tasks, dates, rewards, terms, distribution.
Economic Times crypto liveblog coverage (Aug 21): Third-party confirmation of dates/scope.
Coinlive briefings: Mindshare/leaderboard context referenced across CreatorPad campaigns.
On-page UI nuance (tasks 4–7 & rank eligibility): Reported inside CreatorPad posts and tag feeds. Treat as UX guidance atop the official rules.
Final notes
If you can access the CreatorPad page, rely on the task toggles shown to you; they reflect your region/account routing and are the ground truth for what you must complete. The official announcement above is the canonical baseline; UI labels (e.g., “Task 4–7”) can vary by campaign template but enforce the same requirements: content + trade for rank and follow/post to be payout-eligible.
