Why is Highstreet important?
Highstreet reimagines the metaverse by merging blockchain gaming, VR, and real commerce. Users can purchase digital versions of products from well-known brands, which are then converted into physical products. The HIGH token plays a key role by providing liquidity, governance, and rewards within the ecosystem.
Features of Highstreet
Highstreet stands out thanks to:
VR and AR Experience: The platform supports VR games and AR integrations, creating an immersive experience.
Tokenized Commerce: NFTs represent real goods that can be redeemed, such as Nike sneakers.
P2E Mechanics: Players earn HIGH through quests, trading, and participating in events.
Partnerships with Brands: Collaboration with Adidas, Balenciaga, and Samsung enhances trust.
Multichain Support: Operates on Ethereum, BNB Chain, and Solana, providing low fees and high speed.
The Role of the HIGH Token
HIGH is used for:
Transactions: Purchasing goods and services in the metaverse.
Staking: Yield of up to 10% per annum for holders supporting liquidity.
Voting: Decisions on new brands, games, and features.
Achievements
Highstreet raised $5 million through venture funding and launched Highstreet World 2.0 in 2025, increasing the user base to 500,000. A partnership with Samsung for integrating the metaverse into AR devices attracted new users. The community is active: posts on X highlight growth potential of 20x. In July 2025, Highstreet launched an NFT marketplace for luxury brands, increasing trading volume by 30%.
Risks
Competition with other metaverses, volatility (the price has dropped by 96.5% from its peak), and regulatory risks regarding NFTs and the gaming industry present challenges. Investors should exercise caution.
Conclusion
Highstreet and the HIGH token create a unique ecosystem where gaming, commerce, and blockchain converge. The project has the potential to become a leader in the metaverse, and HIGH is a promising asset for investors.