NOT Series (22): The Social Viral Logic of Notcoin
The social viral logic of Notcoin can be simply described as relying on social circles to create a snowball effect. Initially, it was hidden in Telegram chats, where players could earn coins and share them with friends in the group to receive additional rewards. This mechanism was so clever that shortly after its launch in 2024, it attracted 30 million users through viral spread. By 2025, this viral growth did not stop; instead, it upgraded, with community incentives and real-time sharing, allowing players to spread like passing a torch.
The core lies in low barriers to entry and high interactivity. Just a tap on the screen allows you to earn NOT, who wouldn't love that? Even better is the social element: inviting friends to play grants bonuses to both parties; teaming up for challenges lets winners share tokens from the pool. This is not just a game; it resembles a social network. Remember the Lost Dogs model Notcoin launched earlier this year? Players raised virtual pets and shared their progress in groups, instantly creating a wave of new users. The TON ecosystem also capitalized on this trend, doubling dApp activity.
Of course, viral growth is not just about luck. The team excels in data analysis, monitoring the spread paths and optimizing the reward curves. For example, in 2025, they adjusted the invitation mechanism, increasing bonuses for emerging markets, resulting in a surge of users from Asia and Latin America. After the DAO governance was implemented, the community could vote on rule changes, making the viral growth more sustainable, as users felt this was their own project.
However, social viral growth also carries risks; once the hype fades, it can cool down easily. But Notcoin is smart in its continuous iteration, such as integrating AI chatbots to help players automatically share their achievements. In the long run, this logic is not limited to gaming; it can help the entire TON ecosystem achieve viral growth, attracting more investments and developers.
