NOT Series (21): The Pioneer of Breaking the Circle in the TON Ecosystem
Notcoin started as a simple Telegram mini-game, but unexpectedly became the pioneer of breaking the circle in the TON ecosystem. Looking back at 2024, it quickly attracted over a hundred million users with its tap-to-earn gameplay, allowing countless newcomers to first experience blockchain. By 2025, the activity level on the TON chain soared, and Notcoin was no longer just a game; it became a bridge connecting traditional users and Web3. Just think about it, Telegram has 900 million users, which is a massive traffic pool. Notcoin brought people into the world of TON through daily point earning, and many users, while playing, casually tried out other dApps.
In the TON ecosystem, Notcoin's role became increasingly crucial. It is not only a traffic entry point but also drives innovation across the entire chain. For instance, this year, TON released the 2025 roadmap, emphasizing infrastructure upgrades and cross-chain interoperability. Notcoin kept pace, launching a DAO governance framework that allowed community users to participate directly in decision-making. This not only enhanced the token's utility but also helped attract more developers to TON. Remember, after the expansion of DeFi capabilities in the first half of the year, Notcoin's Staking pool became immensely popular, allowing users to earn rewards with NOT while exploring lending and swapping on TON, clearly demonstrating the breaking-the-circle effect.
Of course, challenges were not lacking. The market was highly volatile, and the price of NOT once dropped to around $0.0016, but this also sparked the team's fighting spirit. They strengthened integration with Telegram and introduced the Explore-to-Earn model, allowing players to engage with more TON projects through tasks. What was the result? The TVL of TON surged by 400% in the first half of 2025, and Notcoin played a significant role. It proved that Web3 does not require a high threshold; an interesting entry point can unlock the masses.
Looking to the future, Notcoin, as the pioneer of TON, will continue to lead. Especially with the rise of AI agents and gamified finance, it can combine these trends to help the TON ecosystem truly break out. Who knows, maybe next year NOT will stabilize above $0.003, becoming the first choice for more people to get started.
