Airdrop exceeds 22%! Can BMT's community strategy really retain people?
The hottest discussion on Binance recently is which project can truly 'engage the community', not just shout slogans. The airdrop ratio of #Bubblemaps 's $BMT is as high as 22.17%, which seems very generous, but can it really keep people around?
Let's break it down:
Airdrop: 22.17%, part of which is through #HODLer Airdrop, ensuring long-term participation.
Ecosystem rewards: 21.3%, where proposals, voting, and surveys from Intel Desk can earn incentives.
Team and investors: The relative proportion is not high, with only 9% for the team, which is 'lighter' compared to many projects.
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The clever point of this design is not just throwing money, but guiding participation. Just like you’re not just getting restaurant coupons, but can vote to decide the menu. This way, the community has stickiness.
On-chain data shows that if early airdrop users can be locked in by Intel Desk, there is a chance to convert them into long-term active users. Otherwise, they become 'one-time users', taking the airdrop and running away.
As for myself with MooKing, when I receive an airdrop, I usually keep a little to participate and see the mechanism first, and only then consider cashing out the rest. Because if I just sell it off, it is actually completely disconnected from community value.
👉 What would you do? Would you take the airdrop and sell it, or want to be an 'on-chain detective' playing with Intel Desk?
#MooKing See you in the next classroom!
