In the Web3 track, most projects treat 'games' as short-term traffic tools, but struggle to become long-term pillars of the ecosystem, whereas Notcoin ($NOT) has transformed a Telegram 'click-to-earn' mini-game into the core infrastructure of the TON ecosystem — it did not rely on institutional endorsements or airdrop speculation, but leveraged the hardcore data of 2.8 million on-chain holders, over $220 million in community rewards, and 1 billion DEX transaction volumes, along with 96% of tokens flowing into the community and 61% of supply circulating on-chain, to make a comeback as the flagship token of the TON ecosystem, also landing on 15 top trading platforms like Binance and OKX. This article will analyze how Notcoin evolved from a 'single gameplay' to the 'essential infrastructure' of the TON ecosystem from five dimensions: 'ecological positioning, reward closure, holding guarantee, liquidity adaptation, and infrastructure empowerment'.

1. Ecological Positioning: $NOT is not just a token, but the 'user entry infrastructure' of the TON ecosystem

$NOT's ability to become the flagship token of TON is not primarily due to 'impressive data', but rather because it has restructured the 'user entry logic' of the TON ecosystem — by embedding within the Telegram scene, it has lowered the Web3 barrier to the minimum, becoming the 'essential infrastructure' for 50 million people entering the TON ecosystem, ultimately settling 2.8 million on-chain holders and establishing its core position.

The value of its entry infrastructure is reflected in two points:

1. Seamless Entry: Unlike traditional crypto projects that require users to 'find entry points and learn operations', Notcoin is directly embedded in Telegram — users can trigger the mini-program just by opening the chat interface, without needing to download an app or register a wallet. They can 'mine' by clicking on the 'Notcoin' animation on the screen, with the mined $NOT displayed in real-time, and they can withdraw to exchanges once it hits $0.1. This design of 'chatting as a Web3 entry point' allows 35 million 'crypto newcomers' to access Web3 without any learning, surpassing 50 million cumulative users.

2. Efficient On-chain Conversion: Notcoin does not keep users at the 'click level', but instead promotes deeper binding to the TON ecosystem through 'small reward guidance': after new users complete basic clicks, the system will gradually guide them to 'bind TON wallet (reward of 5000 NOT)', 'first on-chain transfer (reward of 10,000 NOT)', 'invite friends on-chain (long-term share of 10%)'. Ultimately, 2.8 million users transitioned from 'Telegram players' to 'TON on-chain users', accounting for 35% of the total on-chain users in the TON ecosystem — equivalent to 'for every 3 TON on-chain users, 1 entered through Notcoin’s entry infrastructure', becoming an irreplaceable 'user reservoir' for the TON ecosystem.

2. Reward Closure: 220 million rewards are not 'subsidies', but the 'activation engine' for ecological infrastructure

The over $220 million rewards distributed by Notcoin to the community are definitely not 'short-term user acquisition subsidies', but rather a closed-loop design of 'rewards - infrastructure usage - ecological activation' — each reward is aimed at 'activating TON's ecological infrastructure', rather than 'taking and leaving', ultimately making rewards the 'core driving force' for ecological growth.

This closed loop is precisely implemented in three phases:

1. Enlightenment Phase Reward ($80 million): Activating Web3 awareness infrastructure

Focusing on 'user onboarding', users only need to click on the Notcoin animation in Telegram to receive rewards, aiming to establish the perception that 'Web3 can be easily participated in', quickly accumulating 50 million users and laying a foundation for TON's 'user infrastructure';

2. Conversion Phase Reward ($60 million): Activating TON wallet and trading infrastructure

Focusing on 'deep on-chain binding', users need to complete tasks such as 'binding TON wallet', 'first on-chain transfer', 'inviting friends on-chain' — this not only converts 2.8 million users into on-chain holders but also directly activates TON's core infrastructure: the number of TON wallet accounts increased from 8 million to 24 million (of which 4.8 million came from Notcoin), and on-chain daily active transactions surged from 500,000 to 1.8 million, making TON's 'asset storage + transaction infrastructure' shift from 'technologically ready' to 'commonly used by users'.

3. Co-construction Phase Reward ($80 million): Activating cross-scenario project infrastructure

Focusing on 'ecological collaboration', the 'Notcoin Explore' platform guides users to experience GameFi, DeFi, and SocialFi projects within the TON ecosystem — for example, 'play a 3-minute TON version of Snake (activating game infrastructure)', 'complete a small DeFi loan (activating financial infrastructure)', 'join a TON social group (activating social infrastructure)'. Upon completion, users can earn $NOT. Just in this phase, it has directed over 3 million users to more than 200 TON project infrastructures, with one TON DeFi project gaining 80,000 new users in just three days, turning 'niche infrastructure' into 'mass availability'.

3. Holding Guarantee: 96% community inflow + 61% on-chain circulation, fortifying the 'trust foundation' of infrastructure

The 2.8 million on-chain holders of Notcoin and 61% of the on-chain supply are not just 'good data', but also lay a solid 'trust foundation' for the TON ecological infrastructure — this 'extremely decentralized and highly fair' holding structure makes $NOT the 'most credible infrastructure rights certificate' in the TON ecosystem and is the core support for its flagship status.

The core of its trust guarantee lies in two points:

1. Absolutely Fair Distribution: Notcoin has no institutional private placements, no early whale holdings, with 96% of NOT flowing directly into the general community through token generation activities (IEO/IDO) on 15 major trading platforms like Binance, OKX, Bybit — users do not need to rely on 'internal quotas' and can equally obtain 'ecological infrastructure rights' through public platforms. This 'zero-threshold distribution' results in 70% of the 2.8 million holders being 'small users with holdings below 1 million NOT (about $293)', and the top 100 holding addresses account for only 1.8% of the total supply, completely eliminating the risk of 'a few individuals controlling infrastructure rights'.

2. Healthy and controllable circulation: 61% of the total $NOT supply (approximately 6.26 billion tokens) has circulated on-chain, with 80% of circulating tokens used for 'ecological infrastructure usage' — such as unlocking advanced infrastructure rights (like priority participation in project testing), staking dividends (to obtain infrastructure returns), and exchanging infrastructure services (like NFT minting), with only 20% used for market trading, effectively reducing the impact of 'speculative sell pressure' on the value of infrastructure rights. More importantly, unclaimed reward tokens are burned monthly, with over 5.1 billion tokens destroyed as of August 2025, and the circulating volume gradually decreasing as infrastructure use increases, providing 'deflationary support' for the value of 'infrastructure rights certificates'.

4. Liquidity Adaptation: 15 major platforms + 1 billion transactions, creating a 'full-scenario circulation network' for infrastructure

Notcoin's ability to become the core of TON's ecological infrastructure is inseparable from its 'full-scenario liquidity layout' — it does not treat liquidity as a 'trading gimmick', but adapts to the 'full-link needs of infrastructure users', through a dual-track strategy of 'CEX covering the masses, DEX serving the ecosystem', making $NOT's liquidity a 'supporting service for infrastructure use', ultimately driving DEX transaction volumes to exceed $1 billion.

The key to its liquidity layout lies in 'aligning with infrastructure user habits':

1. CEX serves 'mass infrastructure users': lowering the threshold for rights acquisition

Landing on top centralized exchanges like Binance, OKX, and Bybit, these platforms are the most familiar 'asset acquisition channels' for ordinary users — among them, the subscription rate for Binance's IEO exceeded 400 times, and the transaction volume on the first day of listing surpassed $150 million, allowing users who 'do not understand Web3 infrastructure' to obtain $NOT through familiar platforms, further expanding the coverage of infrastructure rights.

2. DEX serves 'ecological infrastructure users': improving rights usage efficiency

The TON Swap, Ston.fi, and other decentralized exchanges within the TON ecosystem have launched the 'NOT/TON' trading pair, allowing users to directly exchange TON for NOT — without relying on third parties, users can quickly use NOT to participate in ecological infrastructure (such as staking, NFT exchanges), achieving a closed loop of 'infrastructure usage - rights exchange - re-usage'. As of August 2025, NOT's cumulative DEX transaction volume exceeded $1 billion, of which 70% comes from 'small infrastructure usage transactions' (single transactions below $50), reflecting users' genuine demand to 'trade for using infrastructure' rather than for short-term speculation.

5. Infrastructure Empowerment: $NOT is not just a right, but also the 'multiplier engine' of the TON ecosystem

The value of Notcoin lies not only in its own data but also in its ability to generate a 'multiplier effect' for TON's ecological infrastructure — using the traffic of 2.8 million holders and the liquidity of 1 billion transactions to activate TON's 'user infrastructure, asset infrastructure, project infrastructure', transforming $NOT from 'single infrastructure rights' to 'infrastructure collaborative engine', thoroughly consolidating its flagship status.

This multiplier effect is reflected in three aspects:

1. Infrastructure Interaction Activation: Users hold NOT to use the TON wallet, trade NOT to use on-chain transactions, earn NOT to use TON project infrastructure — this 'chain reaction' creates interaction among TON's 'user-asset-project' infrastructure, for example, after users store NOT in the TON wallet, they naturally try to use the wallet to participate in DeFi projects, increasing the activity of TON's financial infrastructure by 260%;

2. Empowerment for Small and Medium Projects: Its 'Explore platform' provides 'low-cost user links' for small and medium projects within the TON ecosystem — projects only need to provide a minimum of $20,000 in $NOT as rewards to reach 50 million users through Notcoin’s user infrastructure, with an acquisition cost of only $0.1-0.2 (far below the industry average of $10-20). As of August 2025, over 200 TON projects have built the 'user-project' infrastructure link through this platform, with 10% growing into leading projects in the TON ecosystem.

3. Reinforcing Infrastructure Stickiness: NOT, as the 'universal infrastructure rights' of the TON ecosystem, connects different infrastructure scenarios: NOT earned in GameFi infrastructure can be staked for returns in DeFi infrastructure, and can also be exchanged for social rights in SocialFi infrastructure — this 'cross-scenario rights circulation' makes users more reliant on TON's infrastructure ecosystem, and upgrades $NOT's 'infrastructure engine' status from 'traffic advantage' to 'ecological necessity'.

Summary

The rise of Notcoin ($NOT) is not the result of a 'game hit' in Web3, but rather an inevitable outcome of 'infrastructure-oriented operations' — it transformed Telegram into a Web3 entry infrastructure, turned the $220 million rewards into an activation engine for infrastructure, restructured decentralized holdings into a trust foundation for infrastructure, and converted liquidity into a supporting service for infrastructure, ultimately growing from a 'click mini-game' into the 'core infrastructure pillar' of the TON ecosystem.

For the Web3 industry, the insight from Notcoin is that the true core of ecology is not relying on gimmicks but can become the infrastructure carrier for 'user entry, asset circulation, and project growth'; for the TON ecosystem, $NOT is not only the 'flagship token' but also the key to transforming TON's infrastructure from 'niche technology' to 'mass usage' — it has brought in 50 million infrastructure users and supported the growth of over 200 project infrastructures, and its 'infrastructure-oriented' model also provides a replicable new paradigm for the popularization of the Web3 ecosystem.