As the decentralized finance (DeFi) landscape continues to evolve, the Treehouse protocol stands out as one of the revolutionary innovations, offering a decentralized fixed income layer for digital assets.

On July 29, 2025, at 10:00 PM (GMT +8), Treehouse officially launched its native token TREE on the Binance platform, allowing trading against USDT, USDC, BNB, FDUSD, and TRY, in a strategic move that expanded its user base and attracted global investor interest.

What is Treehouse?

Treehouse is an innovative DeFi protocol that offers:

tAssets: New tokenized assets.

DOR (Decentralized On-chain Rate): A decentralized exchange rate standard.

These elements enable the building of fixed income products for digital assets. For example:

When users deposit Ethereum (ETH) or liquid stake assets (LST), they receive tETH.

This contributes to unifying the exchange rate of Ethereum on-chain.

It is noteworthy that Treehouse started as a platform for digital portfolio management and market data analysis before evolving into a comprehensive financial protocol.

Mission of Treehouse

Treehouse focuses on simplifying complex financial concepts through:

Portfolio analysis tools.

Accurate financial indicators.

Products that help manage risks effectively.

Founding Team

Brandon Guo: Co-founder and CEO. Previously worked at Morgan Stanley, Wells Fargo Securities, and HSBC. Graduate of the University of Michigan and Oxford.

Ben Lu: Co-founder, strategic director, and chief operating officer. Holds a bachelor's degree in engineering from the University of Michigan.

Brian Guo: Co-founder, with previous experience at HSBC.

Finance

March 2022: Treehouse raised $18 million in a seed funding round.

April 2025: Completed an undisclosed funding round of $400 million.

Details of the TREE token

Total supply: 1,000,000,000 (one billion tokens).

Circulating supply (July 29, 2025): 156,122,449 tokens (15.61% of total).

Main uses of the token:

Pay fees to invoke DOR data on-chain.

Guaranteed by the "quote contract" to provide reference prices.

Voting and participation in protocol development via DAO governance.

Participation in incentive programs and collaboration through TREE grants.

Key features of Treehouse

1. Harvest (the flagship product)

A comprehensive portfolio analysis dashboard supporting Ethereum, BNB Chain, and Avalanche, with over 130 DeFi protocols such as Curve, AAVE, Uniswap, and Lido.

2. Risk Management Solutions

Tools for hedging and capital protection for individuals and institutions.

3. Innovation and Community

An interactive environment for user growth, collaboration, and innovation in DeFi.

4. Insight

The research and analytics department that provides the Treehouse team’s insights on DeFi projects and market trends.

Thanks to its innovative vision, strong technical capabilities, and integrated economic model, Treehouse shows great potential to become a cornerstone in the field of fixed income within DeFi.

With its listing on Binance, along with future development plans, Treehouse is expected to open a new chapter of opportunities for investors and reshape the landscape of decentralized finance globally.

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