WCT's Diamond and Colored Gemstone Traceability and Anti-Counterfeiting System at Chow Tai Fook Jewelry
In 2024, Chow Tai Fook Jewelry will comprehensively apply WCT technology in the field of diamond and colored gemstone jewelry, with each piece of jewelry equipped with a unique 'on-chain ID card'. The on-chain storage includes the 4C grading report of the diamond (carat weight, color, clarity, cut), the origin certification of the colored gemstones (such as Colombian emeralds, Burmese rubies), and videos of the jewelry inlay process. Consumers can scan the QR code through Chow Tai Fook's official mini-program to view the complete information from rough stone procurement to finished product sales, effectively eliminating counterfeit goods and substandard products. Currently, this system has covered over 800 stores nationwide, and in 2024, complaints about counterfeit jewelry have decreased by 96%, consumer repurchase rates have increased by 40%, and the brand's reputation and market share in the jewelry market have significantly improved.